Manager, MarTech Strategy, Capabilities & Innovation (RMN, Media Sales & AdTech) (Remote)

Kohl's; Menomonee Falls (WI); Hybrid; USD 140.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangement

Zusammenfassung

Kohl’s in Menomonee Falls, WI offers a hybrid remote role as Manager, MarTech Strategy, Capabilities & Innovation (RMN, AdTech). Lead strategy, capability design and tech evolution for Kohl’s Retail Media Network, shaping end-to-end RMN and AdTech ecosystems across sales, planning, catalog and reporting.

You will partner with cross-functional teams, translate business goals into technology requirements, evaluate platforms, and drive governance and measurement initiatives to deliver scalable,

Qualifikationen

• 3+ years leading cross-functional technology, product, operations or transformation initiatives.
• 3+ years designing and implementing RMN, AdTech, media monetization tech stacks (ad servers, RMN platforms, DSPs, data clean rooms, etc.).
• 3+ years designing Closed-Loop Attribution & ROAS frameworks and data clean room integrations.
• 3+ years with yield management and media inventory optimization.
• Ability to translate business needs into technology requirements, use cases and flows.
• Understanding of retail media ecosystem, including onsite, offsite and in-store media.

Aufgaben

• Lead definition, design, planning, implementation and measurement of RMN and AdTech initiatives.
• Translate business goals and advertiser needs into technical requirements and future-state designs.
• Shape end-to-end RMN technology architecture across sales, planning, catalog, inventory, order management and reporting.
• Partner with cross-functional teams to align priorities and technology decisions.
• Identify gaps and propose automation, scalability and interoperability improvements.
• Evaluate AdTech platforms, vendors and emerging technologies.
• Define data requirements across platforms for advertiser reporting and measurement.
• Establish governance, standards and decision frameworks for RMN initiatives.
• Support performance visibility, value realization and roadmap prioritization.
• Coach teams and partners across RMN and AdTech domains.

Kenntnisse

Cross-functional leadership

RMN/AdTech stack design

Attribution & ROAS frameworks

Yield management & inventory opt.

Stakeholder communication

Requirements to design & flows

Retail media ecosystem knowledge

Ausbildung

Bachelor’s degree in Marketing, Business, Engineering, MIS, Information Systems, Analytics, or related field

Tools

Salesforce Media Cloud / CRM/CPQ tools

Jobbeschreibung

This position can be remote; however, if you reside near our offices in Menomonee Falls, WI, or New York City, NY, we request that you work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About The Role

As Manager, MarTech Strategy, Capabilities & Innovation (RMN, Media Sales & AdTech), you will lead the strategy, capability design and technology evolution that enable Kohl’s Retail Media Network (KMN). You will shape the end-to-end KMN and AdTech ecosystem, from media sales enablement and inventory management through campaign execution, measurement, attribution and advertiser reporting.

What You’ll Do

• Lead the definition, design, planning, implementation and measurement of cross-functional Retail Media Network (RMN) and AdTech initiatives
• Translate retail media business goals, advertiser needs, operational pain points and growth opportunities into requirements, use cases, process flows, success criteria and future-state capability designs
• Shape the end-to-end RMN technology architecture across sales and pre-sales, media planning, product catalog and rate cards, inventory availability and reservation, order management, campaign trafficking and execution, billing and reconciliation, measurement, attribution and advertiser reporting
• Partner with cross-functional teams to align priorities, operating models, process changes and technology decisions
• Identify capability, process, data and ecosystem gaps; develop recommendations that improve automation, scalability, interoperability, campaign quality and advertiser experience
• Evaluate AdTech platforms, vendors and emerging technologies, including CRM/CPQ, retail media platforms, order management systems, ad servers, demand-side platforms, onsite media solutions, clean rooms, measurement and attribution tools
• Define integration and data requirements across internal and external platforms, including media channels, ad servers, data warehouse platforms and advertiser-facing reporting solutions
• Establish governance principles, design standards and decision frameworks for RMN technology initiatives; provide oversight through design, build, testing and launch to ensure solutions meet business intent and measurable outcomes
• Support performance visibility and value-realization measures, including media revenue, campaign delivery, yield, utilization, operational efficiency, advertiser adoption, measurement quality and incremental business impact
• Support roadmap development and prioritization for RMN capabilities, balancing near-term business needs with long-term platform scalability and sustainability
• Coach and guide aligned team members and partners, strengthening discovery, documentation, analysis, recommendations and execution across the RMN and AdTech domain
• Additional tasks may be assigned

What Skills You Have

• Bachelor’s degree in Marketing, Business, Engineering, MIS, Information Systems, Analytics or a related field
• 3+ years of experience leading cross-functional technology, product, operations or transformation initiatives with increasing responsibility
• 3+ years of direct experience designing and implementing end-to-end RMN, AdTech, Media Monetization and or media operations tech stacks (e.g., Ad Servers, RMN platforms, Criteos, DSPs, Data Clean Rooms, SF Media Cloud, etc.)
• 3+ years of relevant experience designing Closed-Loop Attribution & ROAS frameworks and Data Clean Room integrations for privacy-safe audience targeting
• 3+ years of relevant experience with Yield Management and Media Inventory Optimization to support media revenue growth alongside technical delivery
• Experience translating business and operational needs into technology requirements, use cases, process flows and future-state designs
• Understanding of the retail media ecosystem, including onsite, offsite and/or in-store media; campaign lifecycle; media inventory; advertiser reporting; and measurement or attribution
• Strong ability to work across business, technical and operational stakeholders and communicate complex concepts clearly

Preferred

• Experience with platforms such as Salesforce Media Cloud or similar media-sales platforms, CRM/CPQ, order management systems, ad servers, DSPs, onsite sponsored-product/display platforms, clean rooms, data warehouse platforms and BI/reporting tools
• Experience with media inventory management, insertion orders, campaign trafficking, third-party media activation, billing/reconciliation and revenue-recognition processes
• Experience with retail media measurement, attribution, audience activation, privacy-safe data collaboration and advertiser reporting
• Experience working in retail, e-commerce, media, agency or marketplace environments