Marketing Tech & Data Lead

Limelight Health; Minneapolis (MN); On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

Alternative medicine coverage

Flexible PTO

Parental leave (16 weeks)

Paid holidays

401k program

Transportation perks

Education reimbursement

Paw-ternity leave

Job summary

Gravie is seeking a Martech & Data Lead to own and optimize the core marketing technology stack (Salesforce, Pardot, Braze) and to design data-driven processes that guide growth. The role requires collaboration with marketing leadership to justify tech investments, build automation for lifecycle campaigns, and maintain data integrity across systems.

You will establish measurement frameworks, dashboards, and governance to provide a clear view of campaign performance and funnel health, enabling

Qualifications

• 6+ years in B2B/B2C marketing tech environments.
• 4+ years with Salesforce, Pardot and Braze, including automation workflows.
• 4+ years using data to drive decisions and maintain data integrity.
• 4+ years in marketing analytics and attribution to tell a data-driven story.
• 3+ years as a collaborative technical partner enabling non-technical teammates.
• 2+ years owning a stack in a lean, fast-moving setting with cross-functional support.

Responsibilities

• Own Gravie's core marketing technology stack and optimize configurations.
• Evaluate stack gaps and build a long-term technology roadmap.
• Partner with marketing leadership to justify technology investments.
• Design automation for multi-channel campaigns and lifecycle journeys.
• Maintain data governance, audience segmentation, and data quality flows.
• Build measurement frameworks for campaign performance and funnel health.
• Serve as a technical partner, onboarding teammates to tools and resolving martech issues.
• Own integrations between marketing systems and CRM/analytics/data warehouse.
• Evaluate and recommend stack changes as needs evolve with cost/complexity in mind.
• Ensure data privacy compliance across all marketing systems and communications.
• Establish reporting infrastructure and dashboards for visibility into performance.

Skills

Marketing technology

Cross-functional partner

Data-driven decisions

Marketing analytics

Lean environment

Strategic thinking

Tools

Salesforce

Pardot

Braze

Job description

Hi, we’re Gravie. Our mission is to create health benefits that actually benefit small and midsize businesses and their employees. Our innovative benefit solutions and services are developed and delivered by a diverse group of unique people. We encourage you to be your authentic self - we like you that way.

A Little More About The Role:

Gravie is building a growth-oriented marketing team. The Martech & Data Lead is a critical role to ensure every marketer has the infrastructure, data, and visibility to execute effectively and make good decisions. This role owns Gravie's marketing technology stack and data infrastructure — the platforms, automation architecture, capability roadmap, analytics, and measurement frameworks that the whole team depends on to run programs and report on what's working.

At the core of this role is a belief that marketing investment should be provable. The Martech & Data Lead owns how Gravie tracks, attributes, and reports on marketing performance — building and maintaining the attribution models, pipeline reporting, and dashboards that connect marketing activity to business outcomes. This isn't just about keeping the lights on; it's about giving the team a clear, trustworthy picture of what's driving growth and where to invest next.

This is a technical role that also requires strong collaboration and communication skills. The right person isn't just a platform administrator — they're an internal technical partner who translates business and campaign needs into platform solutions, architects the data flows that make attribution possible, and makes the rest of the team more capable rather than more dependent. As Gravie's marketing programs grow in sophistication, this role grows with them.

You will:

• Own and manage Gravie's core marketing technology stack, including Braze, Salesforce, and Pardot — responsible for platform configuration, administration, and ongoing optimization

• Evaluate the existing marketing technology stack quickly, identifying immediate gaps and low-hanging fruit while building and maintaining a longer-term roadmap for how the stack should evolve

• Partner with marketing leadership to develop business cases for technology or data investments, translating platform needs into a clear rationale for funding

• Design and build automation architecture that enables the team to execute multi-channel campaigns, lifecycle journeys, and triggered communications at scale

• Maintain data integrity across the marketing stack — establishing governance practices, managing audience segmentation, and ensuring clean, reliable data flows between systems

• Build and maintain measurement frameworks that give audience owners, the brand lead, and marketing leadership clear visibility into campaign performance and funnel health

• Act as an internal technical partner to the full marketing team: translate business needs into platform solutions, onboard team members on tooling, and serve as the escalation point for martech issues

• Own integrations between marketing systems and adjacent platforms (CRM, analytics tools, data warehouse, etc.), partnering with engineering and data teams where needed

• Evaluate and recommend additions or changes to the marketing technology stack as the team's needs evolve, with a clear-eyed view of cost, complexity, and capability

• Ensure compliance with data privacy requirements (CAN-SPAM, HIPAA considerations where applicable) across all marketing systems and communications

• Establish reporting infrastructure and dashboards that make marketing performance visible and actionable — from campaign-level metrics to top-of-funnel attribution

You bring:

• 6+ years of hands-on work in B2B and/or B2C marketing technology environments

• 4+ years experience with Salesforce, ideally including Pardot and Braze — with direct experience building and managing complex automation workflows, audience segmentation, and multi-channel campaigns

• 4+ years experience using data to inform decision making, a strong data thinker who cares about data integrity, understands how bad data creates bad decisions, and has built governance practices to prevent it

• 4+ years of experience in marketing analytics and attribution — able to build reporting infrastructure that tells a story and distinguishes meaningful metrics from noise

• 3+ years experience as a collaborative technical partner who makes non-technical team members feel equipped, not dependent — building for enablement, not gatekeeping

• 2+ years experience operating in a lean, fast-moving environment as the primary owner of the stack, with support from cross-functional partners rather than a large in-house team

Extra credit:

Familiar with the health insurance or health benefits space, or able to get up to speed quickly on the regulatory and data sensitivities involved

A Little More About Us:

• We know healthcare. Our company was founded and is still led by industry veterans who have started and grown several market-leading companies in the space.

• We have raised money from top tier investors who share the same long-term vision as we do of building an industry defining company that will endure over the long run. We are well capitalized.

• Our clients love us. Customer satisfaction rates among employees using Gravie health plans consistently rank above 80% – nearly 40 points above the industry average.

• Our culture is unique. We tend to be non-hierarchical, merit-driven, opinionated but kind people who thrive working in a high-performance, fast-paced environment. People at Gravie care deeply about making a positive impact in the lives of the people we serve.

Benefits

Our unique benefits program is the gravy, i.e., the special sauce that sets our compensation package apart. In addition to standard health and wellness benefits, Gravie’s package includes alternative medicine coverage, flexible PTO, up to 16 weeks paid parental leave, paid holidays, a 401k program, transportation perks, education reimbursement, and 2 days of paid paw-ternity leave.