Marketing Strategy & Operations Manager - GIMC GBM

TikTok; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

TikTok seeks a hands-on Operations professional to support GIMC's Strategy & Operations Lead in managing budgets, vendors, and cross-functional programs within a fast-moving global marketing function.

The role focuses on execution, governance, reporting, and continuous improvement of processes across Campaigns, Creative, Channels, Events, and Marketing Partners; experience with Canva Enterprise and AI/automation is a plus.

Qualifications

• Minimum 4+ years of experience in Strategy & Operations, Program Management, or related field.
• Experience in marketing, creative, agency, events, media, or technology organization.
• Experience supporting budget planning, forecasting, financial tracking, and vendor management.
• Familiarity with procurement workflows, contract management, SOWs, and onboarding processes.
• Strong project management skills with multiple priorities, stakeholders, timelines and dependencies.
• Experience developing and reporting on marketing measurement frameworks and KPIs.

Responsibilities

• Partner with Strategy & Operations Lead to manage the GIMC budget, forecasting, accruals and reporting.
• Own budget management across marketing functions, monitor spend and optimize investments.
• Partner with Finance and Procurement to manage contracts, invoices and reporting.
• Develop rhythms, reporting and business reviews for budgets and performance.
• Identify opportunities to improve processes and cross-functional collaboration.
• Support annual planning, quarterly reviews and strategic initiatives across GIMC.
• Maintain enterprise accounts and support data analysis for decisions.
• Support vendor governance and program delivery across campaigns and channels.
• Establish scalable workflows and governance for key initiatives.
• Drive accountability and resolve risks, blockers and competing priorities.
• Build executive dashboards and performance reporting.

Skills

Budget management

Vendor management

Project management

Marketing operations

Data analysis

Executive communication

Education

Bachelor's degree or equivalent

Tools

Canva Enterprise

Asana

Monday.com

Jira

Job description

Responsibilities

About the Team

Global Integrated Marketing & Communications (GIMC) within our Global Business Marketing (GBM) Team sits at the heart of how TikTok for Business shows up in the world, spanning campaigns, creative, channels and events across a complex global structure. Keeping that engine running smoothly takes more than good ideas. It takes sharp operational thinking, strong execution instincts and someone who genuinely thrives in the detail.

This is a hands-on operations role for someone who is organised, proactive and energised by the complexity of a fast-moving global marketing function. You will support the Strategy & Operations (S&O) Lead in keeping GIMC's day to day operations running effectively, managing budgets, coordinating vendors, supporting project delivery and helping the team stay connected and aligned across workstreams.

This is not a strategic advisory role. It is an execution role, one that requires someone who moves fast, follows through, and takes genuine pride in making things work.

Responsibilities

Strategy & Operations

• Partner with the Strategy & Operations Lead to manage the GIMC operating budget, including annual planning, monthly forecasting, reforecasting, accruals, and financial tracking.
• Own budget management across multiple marketing functions, partnering with team leads to monitor spend, identify risks, and optimize investments.
• Partner with Finance and Procurement to manage purchase agreements (TPAs), contracts, invoices, and financial reporting.
• Develop operational rhythms, reporting, and business reviews to provide visibility into budgets, marketing investments, and organizational performance.
• Identify opportunities to improve operational processes, planning, and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Marketing Partners.
• Support annual planning, quarterly business reviews, organizational planning, and strategic initiatives across GIMC.
• Maintain enterprise accounts owned by the GIMC team.
• Support data analysis and reporting efforts to inform business decisions and strategic planning.

Agency & Vendor Management

• Support with the development and management of the Statements of Work (SOWs), contracts, and vendor agreements for special projects and strategic initiatives.
• Partner with Procurement and central S&O to onboard agencies, freelancers, and vendors, ensuring compliance with company processes and policies.
• Maintain agency and freelance rosters, supporting resource planning and vendor governance frameworks.

Program & Project Management

• Support and/or lead cross-functional marketing programs from planning through execution, ensuring milestones, dependencies, risks, and deliverables remain on track.
• Partner with S&O, Creative, Product Marketing, Regional teams, Finance, Procurement, and other stakeholders to drive successful program delivery.
• Establish governance models, operating cadences, and communication plans for key marketing initiatives.
• Drive accountability across stakeholders while proactively identifying and resolving risks, blockers, and competing priorities.
• Develop scalable workflows and repeatable processes that improve operational efficiency across the organization.
• Manage intake of day-to-day work.

Marketing Operations & Measurement

• Partner with marketing teams to establish measurement frameworks and operational reporting for campaigns, programs, events, CRM, and more.
• Analyze marketing performance data, operational metrics, resource utilization, and budget performance to generate actionable insights.
• Build dashboards and executive reporting that help leadership understand investment effectiveness, project health, and team capacity.

Platform & Business Operations

• Maintain the Canva Enterprise platform, including governance, template management, permissions, analytics, adoption reporting, and user support.
• Identify opportunities to leverage AI and automation to streamline marketing operations and improve team productivity.

Qualifications

Minimum Qualifications

• Minimum 4+ years of experience in Strategy & Operations, Program Management, Project Management, Marketing Operations, Agency Operations, or a related field.
• Experience working within a marketing, creative, agency, events, media, or technology organization.
• Experience supporting budget planning, forecasting, financial tracking, and vendor management processes.
• Familiarity with procurement workflows, contract management, Statements of Work (SOWs), and agency onboarding processes.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, and dependencies simultaneously.
• Experience developing and reporting on marketing measurement frameworks, KPIs, and performance metrics, with the ability to translate data into actionable business insights.

Preferred Qualifications

• Proven ability to manage cross-functional programs and initiatives from planning through execution.
• Experience supporting integrated marketing organizations spanning campaigns, creative, events, communications, or channel marketing.
• Experience building executive dashboards, business reviews, operational scorecards, and marketing performance reporting.
• Demonstrated fluency in AI tools, workflow automation, and process optimization to improve operational efficiency.
• Experience with creative project management, portfolio management, annual planning, and organizational operations.
• Strong executive communication and stakeholder management skills with the ability to influence cross-functional teams.
• Experience developing scalable operational processes, governance models, and business rhythms.
• Advanced proficiency in reporting tools with the ability to analyze large datasets and develop actionable insights.
• Experience with project management platforms such as Asana, Monday.com, Jira, or similar tools and experience administering collaboration or creative platforms (such as Canva Enterprise) including governance, analytics, and user management.
• Bachelor's degree or equivalent practical experience.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a