Marketing Strategy Manager

Lake Trust Credit Union; Brighton (MI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Collaborative culture

Career growth

Member wellbeing

Job summary

Lake Trust Credit Union seeks a Manager of Marketing Strategy to lead a team and execute integrated campaigns that engage members, drive growth and keep the brand relevant. You will partner with business units and cross‑functional teams to ensure insights‑driven, measurable marketing efforts aligned with our goals.

You’ll guide budgeting, analytics, and external agency collaborations while shaping a strong brand presence and channel mix across digital and traditional media.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of marketing experience, with 2–4 years in a leadership or management role.
• Experience in financial services marketing preferred.
• Familiarity with digital marketing tools, analytics platforms, and campaign management.
• Experience working with external agencies and vendors.
• B2C marketing experience required, B2B marketing experience preferred.
• Experience using Marketing Automation and/or Data Platforms to launch personalized communication.
• Strong grasp of the complex media environment and effective management of paid media opportunities.
• Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.
• Experience developing, optimizing and managing data-driven marketing programs.
• Understanding of market segmentation, campaign projections and ROI measurements.
• Experience working within a strong brand platform.

Responsibilities

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment.
• Oversee the planning and execution of marketing campaigns and initiatives.
• Ensure projects are delivered on time, within scope, and aligned with brand standards.
• Use member and market research to inform marketing strategies; apply insights to segmentation and targeting.
• Manage portions of the marketing budget, including paid media allocations; monitor ROI.
• Support development of ongoing and responsive marketing campaigns; leverage data for journeys and seasonal efforts.
• Track and report on campaign effectiveness, media performance and member engagement.

Skills

Marketing strategy

Leadership

Digital marketing

Analytics platforms

Campaign management

Budget management

Brand governance

Agency management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Marketing Automation

Data Platforms

Google Analytics

CRM tools

Job description

More Than A Job! Why do you work each day? To us, our jobs are not just something we do to make a living, it’s a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn’t measured in dollars and cents, it’s seen in our communities and felt by the people who believe in us.

More Than A Job!

Why do you work each day? To us, our jobs are not just something we do to make a living, it’s a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn’t measured in dollars and cents, it’s seen in our communities and felt by the people who believe in us.

Benefits Include

• Financial wellbeing services
• 401(K) matching with up to 5% match
• Reduced health insurance
• Employee wellbeing services
• DE&I initiatives
• Work-life balance

Job Summary

The Manager of Marketing Strategy plays a key role in developing and executing integrated marketing strategies that support member engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, member-focused, and measurable. This role contributes to building a strong brand presence and supports strategic initiatives that advance Lake Trust’s purpose of creating a World in Which Everyone Thrives.

What You’ll Do

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.
• Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.
• Use member and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.
• Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.
• Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.
• Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
• Ensure all marketing materials and communications align with Lake Trust’s brand guidelines and values. Collaborate with compliance and internal stakeholders as needed.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of marketing experience, with 2–4 years in a leadership or management role.
• Experience in financial services marketing preferred.
• Familiarity with digital marketing tools, analytics platforms, and campaign management.
• Experience working with external agencies and vendors.
• B2C marketing experience required, B2B marketing experience preferred
• Experience using Marketing Automation and/or Data Platforms to launch personalized communication.
• Strong grasp of the complex media environment and effective management of paid media opportunities.
• Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.
• Experience developing, optimizing and managing data-driven marketing programs.
• Understanding of market segmentation, campaign projections and ROI measurements.
• Experience working within a strong brand platform.

What You’ll Get

• Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
• Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
• By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.