Marketing Strategy Lead

Aumni; Columbus (OH); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Tuition reimbursement

Mental health support

Job summary

TwinThread in Columbus, Ohio is looking for a Marketing Strategy Manager to drive the adoption and growth of priority product solutions. This role involves developing marketing strategies, collaborating with various teams, and ensuring successful go-to-market launches. Ideal candidates should have over 8 years of experience in product marketing, strong analytical skills, and proficiency in tools like Microsoft Office and Salesforce. The position offers a comprehensive benefits package.

Qualifications

• 8+ years of experience in product marketing, marketing strategy, or related roles.
• Proven success developing and executing product marketing strategies for complex, multi-channel products.
• Strong analytical skills with expertise in market research and performance measurement.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Collaborate across teams to drive joint marketing and campaign integration.
• Own strategy for go-to-market launches and adoption within the segment.

Skills

Product marketing

Marketing strategy

Project management

Data analysis

Communication skills

Tools

Microsoft Office

Salesforce

Workfront

Job description

Marketing Strategy Manager

About Commercial Banking: Commercial Banking serves clients ranging from emerging startups and midsize businesses to large corporations, government entities, not‑for‑profit organizations, and commercial real estate investors. We provide specialized industry expertise and tailored financial solutions—including credit and financing, treasury and payment services, international banking, and more—to help clients succeed at every stage of growth.

About the Position: The Marketing Strategy Manager drives adoption, growth, and retention of priority product solutions within a defined customer segment, bridging Product, Marketing, Sales, Readiness, and Customer Insights to deliver segment‑specific value and achieve business outcomes. This role collaborates across Commercial Banking marketing strategy, Payments product marketing and other partners to deliver integrated programs, campaigns and content tailored to the needs of our diverse client and prospect audience.

Responsibilities

• Develop and implement marketing strategies aligned with business goals and market opportunities, including new product launches, value propositions, and go‑to‑market plans.
• Identify priority product solutions and fit for the segment.
• Collaborate across teams to harmonize priorities and drive joint marketing and campaign integration.
• Define how solutions are positioned for distinct client segments within Commercial Banking:
  • Map segment‑specific buyer journeys with category entry points.
  • Develop segment‑specific positioning and messaging frameworks.
  • Align solution value propositions to segment needs.
• Own strategy for go‑to‑market (GTM) launches and adoption within the segment.
• Create user journey and manage content development for each stage.
• Ensure consistent execution and communications across Sales, Product, Marketing, and Readiness.
• Lead cross‑functional GTM plans, including campaign kick‑off and debrief meetings to align necessary resources, establish project plans, and deliver after‑action reporting.
• Build segment‑specific materials to drive demand and adoption of priority solutions.
• Co‑lead annual strategic planning with segment Marketing Strategy leads, and manage the planning and execution of multi‑channel campaigns to drive segment growth and solution adoption.
• Deliver measurable outcomes against business and marketing goals.

Qualifications

• 8+ years of experience in product marketing, marketing strategy, or related roles.
• Experience in financial services preferred, but not required.
• Proven success developing and executing product marketing strategies for complex, multi‑channel products.
• Effective project management and organizational skills.
• Strong analytical skills, with expertise in market research, data analysis, and performance measurement.
• Excellent written and verbal communication skills, with experience presenting to executive leadership.
• Demonstrated ability to influence and collaborate across functions and levels within matrixed, global organizations.
• Proficiency with Microsoft Office platform, especially collaboration tools (Teams, Outlook) and presentation design and development (PowerPoint) preferred.
• Experience with marketing and reporting tools such as Salesforce and Workfront is a plus, but not required.

Benefits: We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans.