Marketing Strategy Intern: Insights, Planning, Hybrid

State Farm; Bloomington (IL); Hybrid; USD 28,000 - 40,000; Part time

Benefits offered by this job

Life Leave (40 hours)

Military Leave

401(K) Savings Plan

Wellness programs

US Discount program

Good Neighbor Grant program

Job summary

State Farm is seeking Marketing Strategy Development interns for a hybrid internship in Bloomington, IL. The program runs from June 2, 2027 to August 11, 2027 (10 weeks), offering an hourly rate of $25.00 and a $2,000 stipend (before taxes).

The role focuses on audience, message, measurement, and spend strategies, with collaboration across internal teams and agency partners. Ideal candidates are full-time students enrolled in an undergrad program with a minimum 3.25 GPA, interested in marketing

Qualifications

• Current undergraduate junior or senior with expected graduation Dec 2027 or later.
• Minimum GPA of 3.25 (include on resume).
• Interest in marketing development, consumer insights and strategy is a plus.
• Creative and analytical mindset; strategic thinking and fresh ideas welcomed.
• Strong written and verbal communication skills and collaborative working style.
• Internship eligibility: must reside in continental U.S. and be eligible to work without sponsorship.

Responsibilities

• Participates in strategic definition, planning, prioritization, and execution of marketing frameworks aligned to business objectives.
• Serves as liaison between internal stakeholders and agency partners to research, develop strategic plans, and inform campaign work.
• Analyzes market conditions, targets customer insights, develops forecasts, estimates, and supports testing and measurement.
• Plans and produces strategy artifacts such as audience definitions, messaging frameworks, measurement plans, and campaign briefs.
• Coordinates communication of strategic direction and tactical messages for customer audiences.
• Optimizes programs and tactics to maximize budgets, customer impact, and objectives.
• Researches and drafts recommendations regarding current issues and potential trends.

Skills

Communication skills

Analytical mindset

Marketing curiosity

Collaborative working style

Education

Undergraduate student (Junior or Senior)

Job description

State Farm is seeking Marketing Strategy Development interns for a hybrid internship in Bloomington, IL. The program runs from June 2, 2027 to August 11, 2027 (10 weeks), offering an hourly rate of $25.00 and a $2,000 stipend (before taxes).

The role focuses on audience, message, measurement, and spend strategies, with collaboration across internal teams and agency partners. Ideal candidates are full-time students enrolled in an undergrad program with a minimum 3.25 GPA, interested in marketing