Marketing Strategy Consultant - EnGen

Highmark Health; Pennsylvania; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in healthcare is seeking a Marketing Strategy Consultant to enhance brand awareness and drive demand through B2B marketing. The role involves strategic planning, collaboration with internal teams, and execution of marketing campaigns. Ideal candidates will possess strong communication, analytical, and strategic skills, with a Bachelor's degree or equivalent experience.

Qualifications

• Bachelor's degree or 7 years relevant experience required.
• MBA or related Master’s degree preferred.

Responsibilities

• Develop marketing strategies and campaigns aligned with brand goals.
• Collaborate with internal teams for effective marketing planning.
• Measure and optimize campaign performance using data insights.

Skills

Strategic skills

Communication skills

Analytical skills

Problem-solving skills

Relationship building

Education

Bachelor's degree

MBA or related Master’s degree

Job description

Thank you for your interest in employment at a Highmark Health company. Highmark Health uses an online application process. If you participate in the online application process through this Workday site, your personal information will be collected, including but not limited to data such as your resume and resume content, education, contact information, address, city, postal code, country, phone number, email address, IP address, as well as any other personal information you choose to provide. We will inform you how this data will be used and where it will be processed, and seek your consent in accordance with the Highmark Health Data Protection Statement, GDPR Data Protection Consent, and other applicable policies.

Marketing Strategy Consultant - EnGen

Apply: Remote type: Remote locations: PA (Working at Home - Pennsylvania), MD (Working at Home - Maryland), WA (Working at Home - Washington), NC (Working at Home - North Carolina), LA (Working at Home - Louisiana). Time type: Full time. Posted 2 Days Ago. Job requisition id: J264324

Company :

Highmark Health

Job Description :

GENERAL OVERVIEW: enGen, a fully owned subsidiary of Highmark Health, is seeking an experienced full stack B2B marketer to support growth efforts. This role involves positioning enGen as an industry leader, building brand awareness, and generating demand through B2B lead marketing. The individual will work closely with the strategy leader to develop marketing strategies, including brand and product positioning, messaging, and campaigns. Collaboration with various internal teams is essential for effective marketing planning and execution.

ESSENTIAL RESPONSIBILITIES:

• Participate as a key member of the enGen Strategy team, reporting to the Director of B2B Marketing and the VP of Strategy.
• Develop a deep understanding of the organization’s strategic goals, products, and stakeholder needs.
• Partner with leadership and marketing teams to create effective strategies and campaigns aligned with brand and acquisition goals.
• Define brand positioning, value propositions, and key messaging themes.
• Develop content strategies and ensure consistency across channels including web, digital, email, and events.
• Implement thought leadership and influencer marketing strategies.
• Plan and execute event activation strategies.
• Use data insights to measure and optimize campaign performance.
• Utilize segmentation and customer journey analysis to tailor content.
• Stay updated on industry trends and emerging platforms.
• Maintain strong marketing processes and organizational discipline.
• Perform other duties as assigned.

EDUCATION:

• Required: Bachelor's degree or 7 years relevant experience.
• Preferred: MBA or related Master’s degree.

EXPERIENCE:

• Required: None specified.
• Preferred: Experience in agency account management, brand or product management, healthcare, product launches, consultative selling, and technology tools in marketing.

SKILLS:

• Charismatic, creative, positive work ethic, and relationship builder.
• Strong strategic, communication, and marketing skills.
• Analytical, problem-solving, and partnership abilities.
• Self-starter, adaptable, and skilled in conflict resolution.

Other Details:

• Travel: 0-25%
• Position Type: Office-based or Remote

Additional information on physical demands, compliance, pay range, and legal notices are included in the full description.