Marketing Strategy Associate - Walt Disney World Merchandise

The Walt Disney Company; Florida; On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player seeks a Marketing Strategy Associate to drive consumer demand and achieve revenue goals. This role involves executing marketing campaigns, managing project timelines, and providing insights through research and analysis. You will collaborate with various teams, ensuring consistency in communication and marketing strategies. Join a dynamic team that values creativity and innovation, and help shape memorable experiences for guests at a world-renowned destination. This is a fantastic opportunity for those looking to grow their marketing career in a vibrant and engaging environment.

Benefits

Health and Savings Benefits

Educational Opportunities

Special Extras Unique to Disney

Qualifications

• 2+ years of relevant work experience within Marketing.
• Proficient in developing strategic input and marketing plans.

Responsibilities

• Support the development and execution of integrated communication plans.
• Manage and track budgets for optimal fund allocation.

Skills

Marketing Experience

Technical Marketing Skills

Presentation Development

Relationship Building

Written and Verbal Communication

Education

Bachelor’s Degree in Business

MBA or Master’s in Marketing

Tools

CRM Platforms

Social Media

Digital Media

Print Media

Job description

Marketing Strategy Associate - Walt Disney World Merchandise

Marketing Strategy Associate - Walt Disney World Merchandise

Apply Now Apply Later Job ID 10119611 Location Celebration, Florida, United States Business Walt Disney World Resort Date postedMay 06, 2025

Job Summary:

The Marketing Strategy organization for the Walt Disney World Resort is responsible for driving consumer demand and achieving revenue goals as well as supporting overall The Walt Disney Company initiatives. The team achieves these goals by developing business and communication strategies and partnering with cross- discipline teams to create campaigns to drive consumer behavior.

The Marketing Strategy Associate for Walt Disney World Merchandise supports executing marketing campaigns, reviewing and proofreading materials, monitoring project timelines, managing ICP tactics, maintaining budgets and assisting with after action reviews. This role provides a solid foundation for developing and refining commercial marketing proficiency, planning & promotions.

This Marketing Strategy Associate role reports directly to the Senior Manager, Marketing Strategy.

Responsibilities:

• Support the development and execution of integrated communication plans throughout the year.

• Create and maintain strategic documents for internal and partner use, acting as a key integrator within the marketing team.

• Assist with evaluating campaign creative ensuring it supports key elements of the strategic input

• Develop After Action Review through research and analysis, including measurements, results, and actionable insights.

• Provide daily assistance across multiple projects and initiatives, with the flexibility to take on new projects at various stages of planning and implementation.

• Lead website updates to ensure consistency with positioning and strategic priorities.

• Support partners with approval processes and serve as a subject matter expert on Disney marketing guidelines, including photo usage, terminology, and trademark rules.

• Manage and track budgets to ensure optimal fund allocation and utilization.

• Stay informed about the competitive landscape to help inform marketing strategy and decision-making.

Required Qualifications:

• 2+ years of relevant work experience within Marketing.

• Technical marketing skills to inspire and lead strategic input to foster creative communication planning

• Experience working with multiple marketing platforms including website, social media, print, digital media, CRM, outdoor etc.

• Demonstrated skills to develop strategic input, business cases and marketing communication plans

• Proficient presentation development

• Strong written, verbal and presentation skills

• Experience building positive relationships to achieve results

Required Education:

• Bachelor ’s Degree in Business , Marketing , or Communications required

Preferred Education:

• MBA, or Master’s in Marketing , Communications, or related field

Additional Information:

This position will be located in Celebration, FL.

This is a Full-Time position.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC , which is part of a business we call Walt Disney World Resort .

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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