Marketing Strategy Associate - Walt Disney World Merchandise

The Walt Disney Company (Germany) GmbH; Florida; On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Strategy Associate to support the execution of innovative marketing campaigns at a renowned resort. This role offers an exciting opportunity to develop marketing strategies, manage project timelines, and collaborate with diverse teams to drive consumer engagement. The ideal candidate will have a strong foundation in marketing principles and experience with various platforms. Join a vibrant team dedicated to creating memorable experiences and making a significant impact in the marketing landscape. If you're passionate about marketing and eager to contribute to dynamic campaigns, this position is perfect for you.

Benefits

Health benefits

Savings benefits

Educational opportunities

Exclusive perks

Qualifications

• 2+ years of relevant marketing experience required.
• Strong written, verbal, and presentation skills essential.
• Ability to develop strategic marketing plans and business cases.

Responsibilities

• Support integrated communication plans and evaluate campaign creative.
• Manage budgets and lead website updates for consistency.
• Conduct research for After Action Reviews and provide insights.

Skills

Marketing experience

Technical marketing skills

Communication planning

Relationship building

Presentation skills

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

MBA or Master’s in Marketing

Tools

CRM platforms

Digital media tools

Social media platforms

Print media tools

Website management tools

Job description

Marketing Strategy Associate - Walt Disney World Merchandise

The Marketing Strategy organization for the Walt Disney World Resort is responsible for driving consumer demand, achieving revenue goals, and supporting overall The Walt Disney Company initiatives. The team develops business and communication strategies and partners with cross-disciplinary teams to create campaigns that influence consumer behavior.

The Marketing Strategy Associate for Walt Disney World Merchandise supports the execution of marketing campaigns, reviews and proofs materials, monitors project timelines, manages ICP tactics, maintains budgets, and assists with after-action reviews. This role provides a solid foundation for developing and refining skills in commercial marketing, planning, and promotions.

This position reports directly to the Senior Manager, Marketing Strategy.

Responsibilities:

1. Support the development and execution of integrated communication plans throughout the year.
2. Create and maintain strategic documents for internal and partner use, acting as a key integrator within the marketing team.
3. Assist with evaluating campaign creative to ensure it aligns with strategic inputs.
4. Develop After Action Reviews through research and analysis, including measurements, results, and actionable insights.
5. Provide daily support across multiple projects and initiatives, with flexibility to take on new projects at various stages of planning and implementation.
6. Lead website updates to ensure consistency with positioning and strategic priorities.
7. Support partners with approval processes and serve as a subject matter expert on Disney marketing guidelines, including photo usage, terminology, and trademark rules.
8. Manage and track budgets to ensure optimal fund allocation and utilization.
9. Stay informed about the competitive landscape to help inform marketing strategy and decision-making.

Required Qualifications:

1. 2+ years of relevant work experience in marketing.
2. Technical marketing skills to inspire and lead strategic input for creative communication planning.
3. Experience with multiple marketing platforms including website, social media, print, digital media, CRM, outdoor, etc.
4. Ability to develop strategic input, business cases, and marketing communication plans.
5. Strong written, verbal, and presentation skills.
6. Experience in building positive relationships to achieve results.

Required Education:

Bachelor’s Degree in Business, Marketing, or Communications

Preferred Education:

MBA or Master’s in Marketing, Communications, or related field.

Additional Information:

This position is located in Celebration, FL.

This is a full-time position.

Benefits and Perks: Disney offers a rewards package to help you live your best life, including health and savings benefits, educational opportunities, and exclusive perks. Learn more at disneycareers.com/benefits.

About The Walt Disney Company:

Disability Accommodation for Employment Applications

The Walt Disney Company and its affiliates are equal opportunity employers and welcome all applicants, including individuals with disabilities and veterans with disabilities. For accommodation requests, visit our Disney candidate disability accommodations FAQs. We respond only to requests related to accessibility of the online application system due to a disability.

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Location: Celebration, FL