Marketing Strategist, P&C Marketing Leader

IMA Financial Group, Inc.; Denver (CO); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Annual Performance Bonus

Stock Purchase

Medical Plans

Prescription Drugs

Dental

Vision

Family Assistance Program

FSA

HSA

Pre‑Tax Parking Plan

401(k)

Life/AD&D

Accident

Critical Illness

Hospital Indemnity

Long Term Care

Short-term Disability

Long-term Disability

Business Travel Accident

Identity Theft

Paid Time Off

Flexible Work Options

Paid Holidays

Sabbatical

Gift Matching

Well‑Being Stipend

Personal and Professional Development

Job summary

IMA Financial Group, Inc. is seeking a seasoned marketing leader in Denver to shape strategy, drive demand, and grow revenue across client verticals. You will manage content, plans, and campaigns with cross‑functional teams to deliver qualified leads for sales and optimize the marketing funnel.

The role emphasizes data‑driven decision making, collaboration with business units and sales, and delivering compelling briefs for the Creative Team, with travel up to 10%.

Qualifications

• 7‑12 years progressive marketing experience.
• Bachelor’s degree required, MBA preferred.
• Previous experience managing lead/revenue generation activities.
• Ability to prioritize nebulous and/or competing priorities.
• Data‑driven and analytics‑based reporting experience.
• Familiarity with basic web analysis tools such as Google Analytics.
• Experience in digital ad buying, social, DSP, search.
• Excellent written and verbal communication skills.
• Some overnight travel required (10%).

Responsibilities

• Supports and demonstrates IMA’s core values.
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates.
• Devises and executes marketing strategy within client verticals.
• Develops content strategy with business units and sales.
• Delivers qualified leads to sales.
• Acts as Voice of the Client and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process.
• Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing.
• Develops compelling and clear marketing and creative briefs for execution by Creative Team.
• Responsible for execution and delivery of marketing and sales materials.
• Measures and reports on pipeline effectiveness for marketing initiatives.
• Provides real‑time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel.

Skills

Marketing strategy

Content strategy

Lead generation

Communication skills

Data-driven analytics

Prioritization

Self-Direction

Education

Bachelor's degree

MBA

Tools

Google Analytics

DSP advertising

Social advertising

Job description

Essential job responsibilities

• Supports and demonstrates IMA’s core values
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates
• Devises and executes marketing strategy within client verticals
• Develops content strategy with business units and sales
• Delivers qualified leads to sales
• Acts as Voice of the Client and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
• Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
• Develops compelling and clear marketing and creative briefs for execution by Creative Team
• Responsible for execution and delivery of marketing and sales materials
• Measures and reports on pipeline effectiveness for marketing initiatives
• Provides real‑time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel

Required Experience and Skills

• 7‑12 years progressive marketing experience
• Bachelor’s degree required, with MBA preferred
• Previous experience managing lead/revenue generation activities
• Ability to prioritize nebulous and/or competing priorities
• Data‑driven and experience in analytics‑based reporting
• Familiarity with basic web analysis tools such as Google Analytics
• Experience in digital ad buying, social, DSP, search
• Excellent written and verbal communication skills
• Some overnight travel required (10%)
• Business Acumen
• Professionalism
• Self‑Direction
• Communicating

Salary Range: $120,000 USD - $145,000 USD

Benefits

• Annual Performance Bonus
• Stock Purchase
• Medical Plans
• Prescription Drugs
• Dental
• Vision
• Family Assistance Program
• FSA
• HSA
• Pre‑Tax Parking Plan
• 401(k)
• Life/AD&D
• Accident
• Critical Illness
• Hospital Indemnity
• Long Term Care
• Short‑term Disability
• Long‑term Disability
• Business Travel Accident
• Identity Theft
• Paid Time Off
• Flexible Work Options
• Paid Holidays
• Sabbatical
• Gift Matching
• Well‑Being Stipend
• Personal and Professional Development

*These benefits do not apply to internship roles.

Why Join IMA?

We’ve built a reputation for putting our associates first. What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? It’s this unique ownership business model that makes working at IMA so appealing.

We work in teams. We sell in teams. We win and prosper as a team

We provide support systems and resources that enable each of our associates to focus on what they do best. And as an independent company based in the Midwest, we’re big enough to write business all over the world and small enough to implement your ideas quickly.

We are recognized nationally as a leader in our industry

• 2020‑2023 Business Insurance Magazine Best Places to Work in Insurance
• 2023 Inc. Magazine’s Best Workplaces
• 2023 Denver Business Journal’s Best Places to Work
• 2022‑2023 Connecticut Top Work Places
• 2021‑2023 Inc. 5000’s List of Fastest Growing Companies
• 2019‑2022 Civic 50 Colorado Honoree Recognizing 50 Most Community‑Minded Companies
• 2022‑2023 Kansas City Business Journal’s Best Places to Work
• 2021‑2023 Charlotte Business Journal’s Best Places to Work
• 2021‑2023 Los Angeles Business Journal’s Best Places to Work
• 2021‑2023 The Salt Lake City Tribune Top Work Places
• 2021‑2022 Puget Sound Business Journal’s Washington’s Best Workplaces
• 2021‑2022 Wichita Business Journal’s Best Places to Work, #1 in extra‑large category
• 2021 Dallas Business Journal’s Best Places to Work
• 2021 Alaska Journal of Commerce’s Best Workplaces in Alaska

This Job Description is not a complete statement of all duties and responsibilities comprising this position.

The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.