Marketing Strategist

PCC Pensacola Christian College, Inc.; United States; On-site; USD 50,000 - 70,000; Full time

Job summary

PCC Pensacola Christian College, Inc. is seeking a Marketing Strategist responsible for developing and implementing marketing plans to attract and retain audiences. The role emphasizes conducting research, creating marketing strategies with a creative team, and analyzing results to ensure effective outcomes.

The ideal candidate holds a B.S. in Business and has at least 1 year of marketing experience, along with strong communication skills and an understanding of market trends. It is essential that applicants share values aligned with the College’s mission.

Qualifications

• Minimum 1+ year of marketing work experience.
• Values aligned with Pensacola Christian College’s mission.
• Strong interpersonal skills for client communication.

Responsibilities

• Conduct extensive research to identify new marketing opportunities.
• Develop creative briefs and collaborate with the team.
• Plan and initiate ad flights, analyze results, and adjust tactics.
• Provide Google Analytics reports to the Advertising Account Manager.

Skills

Market trends understanding

Data analysis

Communication skills

CRM software proficiency

Google Analytics proficiency

Microsoft Office proficiency

Social media advertising proficiency

Detail-oriented

Presentation skills

Education

B.S. in Business or related field

Job description

Overview

Dedicated to Excellence, Committed to Service – The Marketing Strategist is responsible for developing and implementing marketing plans for the college and its affiliates to attract and retain the right audience.

Responsibilities

• Conduct extensive research to identify new marketing opportunities and understand market trends.
• Develop creative briefs and collaborate with the creative team to produce innovative concepts that promote brand awareness.
• Plan and initiate ad flights across various platforms, analyze flight results, and adjust tactics to achieve desired outcomes.
• Provide Google Analytics reports to the Advertising Account Manager and communicate results to clients.
• Collaborate within a team environment to develop marketing strategy and tactic plans and innovate for brand awareness.
• Communicate with clients as needed to make strategy, tactic, and flight adjustments and provide recommendations for future marketing flights.

Qualifications

• B.S. in Business (or related field) required.
• Minimum 1+ year of marketing work experience.
• Strong understanding of market trends and data analysis.
• Proficiency with CRM software, Google Analytics, Microsoft Office, and social media advertising.
• Excellent presentation, communication, and detail-oriented skills.
• Values aligned with Pensacola Christian College’s mission (Born‑again Christian, commitment to biblical education).

Physical requirements & skills

Operating office equipment, stamina to perform typical office functions, and ability to deliver oral presentations.

Employment Details

FLSA status – Non‑exempt. The role may be filled at a higher or lower grade level based on ministry needs. An assessment may be required for consideration. We reserve the right to fill this role at a higher/lower grade level based on ministry needs.