Marketing Strategist

Different Inc.; San Francisco (CA); Vor Ort; USD 110.000 - 160.000; Vollzeit

Benefits dieser Stelle

Equity

Benefits

Zusammenfassung

Different Inc. is seeking a customer-focused strategist to work with B2B campaigns from kickoff to results. You will learn customers’ business, define campaigns, and iterate quickly using Different's AI capabilities.

You don’t need to be a marketer, but you will own the end-to-end process, collaborating with product and engineering to build repeatable playbooks and improve client outcomes. The role offers growth and equity in a fast-moving startup.

Qualifikationen

• Comfort with numbers and creative instincts.
• Clear writing and speaking, build trust with customers.
• Willingness to make a call with incomplete information and adjust as you learn more.
• A track record of delivering real outcomes.
• Hands-on experience with AI tools and workflows you’ve built yourself.
• Interest in rapidly learning new domains and doing hands-on work.

Aufgaben

• Develop customer strategy by understanding business, audience, goals and differentiators.
• Turn goals into campaign ideas, messaging and plans.
• Build and launch campaigns in Different using AI, with your judgment to validate outputs.
• Analyze results, interpret meaning, and suggest next tests or optimizations.
• Lead customer conversations and explain your thinking to senior stakeholders.
• Create repeatable playbooks, tools, or AI workflows for future customers.
• Provide product feedback to Product and Engineering.

Kenntnisse

Numerical skills

Clear communication

Decision making

Proven track record

AI tools

Fast learner

Jobbeschreibung

Different is a marketing system that runs demand generation for B2B companies. It handles campaign creation, personalization, and optimization in one place, so lean teams can do more without adding headcount, agencies or point AI solutions. Customers use Different to launch campaigns faster, reach the right buyers, and continuously improve marketing ROI. Between them, Different's founders have founded two unicorns, led AI at a global marketing software giant, and built platforms used by millions. They bring deep product, technical, and business experience to one shared goal: reimagining how modern marketing works. We are backed by General Catalyst and Lightspeed.

The role

You'll work directly with our customers to understand what they're trying to achieve and get campaigns into the market using Different. For each customer, you'll build an approach, launch it, and improve it as results come in. You don't need to be a marketer. You can learn how channels and campaigns work here.

What you'll work on

Customer strategy: learn a customer's business, audience, goals, and what makes them stand out.

Campaign development: turn an open-ended goal into a clear campaign idea, message, and plan.

Execution: build and launch campaigns in Different, using AI to move quickly and your own judgment to check output.

Performance and iteration: look at the results, work out what they mean, and recommend what to try next.

Customer leadership: lead customer conversations and explain your thinking to senior stakeholders.

Repeatable systems: turn problems you see more than once into playbooks, tools, or AI workflows for future customers.

Product feedback: bring what you learn from customers back to Product and Engineering.

What we're looking for

• Comfort with numbers and good creative instincts.
• Clear writing and speaking, good questions, and the ability to build trust with customers.
• Willingness to make a call with incomplete information and change it when you learn more.
• A track record of owning something through to a real outcome.
• Hands-on experience with AI tools, including workflows you've built yourself.
• Interest in learning a new domain quickly and doing the hands-on work as well as the thinking.

Relevant experience may include:

• Consulting or investing.
• Startups, product, research, or operations.
• Writing or creative work.

Your background could also be somewhere we haven't thought of.

Why this is interesting

You'll stay with each customer from the first conversation through launch and results. Problems you see across customers can turn into new playbooks, AI workflows, and product features.

Annual compensation range

$110k-$160k

Actual compensation will depend on the candidate's experience, skills and the scope of the role.

• In addition to base salary, Different offers equity and benefits.