Marketing Strategist

Our Sunday Visitor; Huntington (IN); Hybrid; USD 55,000 - 58,000; Full time

Job summary

Our Sunday Visitor, Inc. seeks a Marketing Strategist to design and execute integrated marketing campaigns that boost awareness and lead generation for Catholic schools, parishes, and dioceses.

You will work within OSV's STORY Pod alongside Marketing Ops, Creative, Product Management, and Sales to deliver coordinated initiatives across email, social, print, and digital channels. The role emphasizes audience-focused messaging, campaign planning, metrics review, and collaboration with

Qualifications

• 3-5 years of experience in marketing or communications.
• Ability to coordinate messaging across multiple channels (email, digital, social, print, events).
• Translate audience insights into actionable campaign plans and messaging.
• Experience managing projects, timelines, and cross-functional collaboration.
• Ability to evaluate engagement and campaign performance to drive improvements.
• Strong writing and storytelling skills for diverse audiences and channels.
• Experience in B2B marketing, education, publishing, or mission-driven orgs preferred.
• Familiarity with Catholic schools, parish faith formation, or diocesan ministry preferred.
• Experience with marketing automation or email marketing systems preferred.

Responsibilities

• Develop and execute integrated marketing campaigns for OSV's Faith Formation products and OSV News initiatives.
• Plan and coordinate marketing activities across email, paid media, social, content, print, and other channels.
• Develop audience-focused messaging that communicates product value and drives engagement.
• Manage campaigns with timelines, budgets, and deliverables in line with annual calendar.
• Collaborate with STORY Pod, Marketing Ops, Creative, Product Management, and Sales.
• Coordinate creative deliverables to ensure consistent messaging and brand identity.
• Support lead generation, engagement, product adoption, and retention efforts.
• Review campaign performance with Marketing Intelligence to optimize messaging and channels.
• Support product launches and seasonal marketing initiatives.
• Serve as primary Marketing contact for OSV News within plans and priorities.
• Perform other duties to support department and organization.

Skills

Campaign coordination

Cross-channel marketing

Audience messaging

Project management

Performance analysis

Strong writing

B2B marketing (education/publishing)

Education

Bachelor's degree preferred

Tools

Marketing automation

Email marketing systems

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Strategist

Marketing Communications Full-Time Regular US

2 days ago Requisition ID: 1634

Salary Range: $55,000.00 To $58,000.00 Annually

Job Summary

The Marketing Campaign Strategist develops and executes integrated marketing campaigns that increase awareness, generate qualified leads, and support engagement, adoption, and retention of OSV's faith formation products and solutions serving Catholic schools, parishes, and dioceses.

As a member of the Storytelling (STORY) Pod within OSV's Marketing and Design team, the strategist works alongside fellow Marketing Campaign Strategists, a Digital Engagement Strategist, and a Content Marketing Specialist. The role also collaborates with Marketing Operations, Creative, Product Management, and Sales to deliver coordinated marketing initiatives.

Reporting to the Lead Marketing Campaign Strategist, this position manages assigned campaigns within an established annual marketing calendar and defined workflows, contributing audience insights, messaging strategies, channel recommendations, and performance improvements.

The position primarily supports OSV's Parish & School Faith Formation portfolio, including textbooks, digital curriculum, and sacrament preparation programs. The strategist also serves as the primary Marketing point of contact for OSV News, supporting assigned initiatives aligned with departmental priorities.

Essential Job Functions

• Develop and execute integrated marketing campaigns for OSV's Parish & School Faith Formation products and assigned OSV News initiatives.
• Plan and coordinate marketing activities across email, paid media, social media, content marketing, print, and other appropriate channels.
• Develop audience-focused campaign messaging that communicates product value, addresses customer needs, and encourages engagement and conversion.
• Manage assigned campaign plans, deliverables, timelines, and budgets in alignment with established marketing workflows and the annual marketing calendar.
• Collaborate with STORY Pod teammates and partners across Marketing Operations, Creative, Product Management, and Sales to support campaign planning and execution.
• Coordinate creative deliverables with the Creative Pod to ensure consistent messaging, visual identity, and brand alignment.
• Support lead generation, customer engagement, product adoption, and retention initiatives for assigned product portfolios.
• Partner with the Marketing Intelligence Analyst to review campaign performance, interpret results, and recommend improvements to messaging, channels, and tactics.
• Support product launches, new resource introductions, curriculum updates, and seasonal marketing initiatives.
• Serve as the primary Marketing point of contact for OSV News, coordinating assigned marketing activities within established plans and departmental priorities.
• Perform additional responsibilities in support of departmental and organizational priorities as needed.

Experience & Requirements

• 3-5 years of experience in marketing, communications, content strategy, journalism, or a related field, including experience planning, coordinating, or executing audience-focused campaigns or communications initiatives.
• Demonstrated ability to coordinate messaging and activities across multiple marketing or communications channels, such as email, digital platforms, social media, content, print, or events.
• Ability to translate audience insights and organizational objectives into compelling messaging, actionable campaign plans, and coordinated communications.
• Experience managing projects, deliverables, timelines, and collaboration across internal teams or external partners.
• Ability to evaluate engagement, campaign, or communications performance and use insights to recommend improvements.
• Strong writing and storytelling experience, with the ability to tailor messaging to different audiences and communication channels.
• Experience in B2B marketing, education, publishing, product marketing, or mission-driven organizations preferred.
• Experience supporting lead generation, customer engagement, product launches, or other measurable marketing initiatives preferred.
• Familiarity with Catholic schools, parish faith formation, or diocesan ministry preferred.
• Experience with marketing automation or email marketing systems preferred.

Skills & Abilities

• Understanding of integrated marketing principles and how multiple channels work together to achieve campaign objectives.
• Excellent written and verbal communication skills, including the ability to develop clear, compelling, audience-focused messaging.
• Strong organizational, project management, and time management skills.
• Ability to manage assigned campaigns and deliverables independently within established workflows and timelines.
• Analytical thinking and the ability to apply performance insights to marketing recommendations.
• Strong collaboration and interpersonal skills, with the ability to work effectively across specialized marketing teams and organizational functions.
• Creative thinking, sound judgment, and an understanding of audience needs and motivations.
• Familiarity with creative development tools, AI-assisted marketing applications, and digital marketing platforms.
• Adaptability and willingness to learn new products, audiences, tools, and marketing approaches.
• Commitment to supporting OSV's mission and serving the needs of Catholic educators, parishes, and ministry leaders.

Education

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field preferred. Equivalent education and relevant professional experience will be considered.
• This position is part of OSV's collaborative Marketing and Design team and follows established campaign planning processes, annual marketing priorities, and team workflows.
• Incumbent will be working in an office environment.
• Hybrid position based in Huntington, Indiana if located in Indiana.
• Remote consideration may be available based on location.

Compensation

• OSV recognizes that its employees work in many different states and therefore may be affected by different laws. It is OSV's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.
• Compensation offered is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background.

(Note: These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.)