Marketing Strategist

Acadia Healthcare; Franklin (TN); Remote; USD 70,000 - 100,000; Full time

Job summary

Acadia Healthcare is seeking a Marketing Strategist to optimize and execute marketing strategies across facilities and service lines. You will collaborate with marketing teams, leadership, and staff to drive awareness, growth, and business objectives for Acadia and its brands.

The role emphasizes strong communication, timely delivery of initiatives, and the ability to adapt strategies across digital and traditional channels while maintaining confidentiality of sensitive data.

Qualifications

• Bachelor’s Degree in marketing or related field.
• 3+ years in marketing coordination, account management, or customer service.
• 3+ years experience with data analysis and strategy optimization.
• 3+ years experience creating and executing marketing strategies.
• 3+ years experience in traditional or digital marketing campaign management.
• 1-3 years experience in social media management including content creation.
• Strong organizational skills and attention to detail.
• Flexibility to adapt to changing priorities and technologies.

Responsibilities

• Optimize existing marketing strategies at facility and service-line level.
• Develop and optimize new marketing strategies at facility and service-line level.
• Provide marketing recommendations aligned with facility and service-line goals.
• Develop and execute comprehensive marketing campaigns aligning with goals.
• Create recommendations and solutions, meet timelines, and communicate effectively.
• Coordinate with diverse audiences to drive internal and external marketing tasks.
• Execute marketing tasks to achieve service-line goals.
• Provide updates, guidance, and trainings on all marketing efforts.
• Identify issues and opportunities for quality improvements.

Skills

Marketing strategy

Campaign management

Data analysis

Content creation

Social media management

Communication

Education

Bachelor's Degree in marketing or related field

Tools

WordPress CMS

Paid Search (SEM)

Paid Social

Email marketing

Job description

Overview

About This Role

100% Remote

This internal- and external-facing position focuses onoptimizing, recommending, and executingmarketingstrategieswith a primary goal andobjectiveof driving awareness, increasing growth, and meeting businessobjectivesfor Acadia and its brands. To achieve success, the MarketingStrategistrole excels at collaborating withthemarketing teamandleadership,and facility staffand leadershiptoensure that allfacility-level and service-linemarketing initiatives andstrategiesare effectively and efficiently delivered. This isaccomplishedbymaintainingstrong relationships,exceeding facility expectations, providingappropriaterecommendations, anddeveloping andoptimizingmarketing strategiesat the facility and service line level.Additionally,this rolerequires the application offacility-levelmarketingtasks and projectinsights to the broader service line,resulting in scaled solutions and greater value. Marketing projects and tasks include but are not limited to, understanding, communicating, and recommendingoptimizationson variousmarketing strategies,digital and traditional marketing strategy implementation, and much more. Expectation management, strong verbal and written communication, reliability, and the ability to understand and present complex strategiesare essential for this position.

Our Mission

At Acadia, we exist to Lead Care with Light. Every day, our teams help improve lives, inspire hope, and elevate communities through compassionate behavioral healthcare.

Compensation & Benefits

We value your expertise and dedication—and we invest in your success.

• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network

Responsibilities

What you’ll do…

• Optimizeexisting marketing strategies at a facility and service-line level.

• Develop andoptimizingnew marketingstrategies ata facility and service-line level.

• Consistently provide marketing recommendations that align with facility and service-line goals.

• Develop and execute comprehensive marketing campaignsthat align withfacility and service-linegoals.

• Create recommendations and solutions,meet timelines, and communicate effectively.

• Effectively communicate & coordinate on a variety of tasks and projectswith all audiences.

• Execute internaland externalmarketingtasks to achieveservice-linegoals.

• Provide internal and externalupdates, guidance, andtrainingson all marketing efforts.

• Continuously strive for quality improvement byidentifyingand understanding issues and opportunities.

• Collaborate on all digital marketing initiatives andpivot quickly, prioritize, and manage multiple priorities.

OTHER FUNCTIONS:

• Facilitatestafftraining onall ofthe above and more.
• Oversee internal processes and/or focus areasforappropriate facilitiesand serviceline.

LICENSES/DESIGNATIONS/CERTIFICATIONS:

REQUIRED: N/A PREFERRED:

SUPERVISORY REQUIREMENTS:

• N/A

WORK CONDITIONS/HOURS:

Normal hours are 8 a.m. – 5 p.m., Monday – Friday.However, schedules may varyin accordance withbusinessnecessity.This role requires availabilityoutsideofnormal businesshours.Typical office working conditions.

Qualifications

What you'll bring...

Minimum

• Bachelor’s Degree in marketingor related field.

• 3+ years of experience in a marketing coordinator, account management, or customer service type role.

• 3+ years of experience working with or speaking to complex data analysis and strategy optimization.

• 3+ years of experience with marketing strategy creation and execution.

• 3+ years of experience in traditional or digital marketing campaign management.

• 1-3 years’ experience insocial media management including content creation.

• Self-motivated with strongorganizational skills and superior attention to detail.

• Flexibility and eagerness toidentify, learn, and use new and changing technologies.

• Must be able to manage multiple tasks/projects simultaneously withininflexibletime frames.

• Ability to adapt to frequent priority changes.

• Ability to formally & informally present to small and large audiences.

• Ability to work professionally with sensitive, proprietary data andinformation whilemaintainingconfidentiality.

• Capable ofworking within established policies, procedures,and practices prescribed by the organization.

• Communicate and interacteffectivelywith individuals at all levels,internal and external, both written and verbally.

• Proficient in Microsoft Office.

• Englishproficient to skillfully communicate & present complex concepts.

RECOMMENDEDEDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

• WordPress or similar CMS platform

• 1-3years’ experiencein Paid Search, SEM, and Paid Social advertising.

• 1-3years’experience inemail marketing.

PHYSICAL/MENTAL REQUIREMENTS:

• Must be able to perform essential functionsofthe job, with or without reasonable accommodation.

• Must be able to sit and stand,intermittently,8 to 10 hours a day.

• Mustmaintainregular and predictable attendance.

• Must be able to speak toa medium-sized audience with and without the use of a microphone.

• Must be able to use standard office equipment, including the telephone and computer keyboard.

• Must be able to continuously work under pressurewithnear 100% accuracy while meeting inflexible deadlines.

• Ability tomaintaincomposure in high pressure or urgent situations.

• Ability to travel up to 10% of the time, including flying and driving rental cars.

• To accommodate travel,mustbe able to transportownsuitcasesandcomputerestimated at 25 pounds.

Why Acadia?

When you join Acadia Healthcare, you become part of a team dedicated to improving lives through compassionate care and ethical leadership. We are committed to helping our employees grow professionally while making a meaningful difference for patients, families, and communities.

At Acadia, we:

• Lead Care with Light by supporting those who care for others.
• Set the standard for care through accountability and excellence.
• Lift and uplift one another through collaboration and respect.
• Innovate quickly to save lives by improving processes and outcomes.
• Succeed as one by working together toward a common purpose.

Acadia Healthcare is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone can thrive. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

We are committed to providing equal employment opportunities to all applicants for employment regardless of an individual’s characteristics protected by applicable state, federal and local laws.