Marketing Analyst III

Acadia Healthcare; Franklin (TN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Base Salary

Medical, Dental, Vision Insurance

401(k) Plan with Company Match

Paid Time Off and holidays

Life Insurance

Employee Assistance Program

Professional growth opportunities

Job summary

Acadia Healthcare is seeking a Lead Analytics role at our Franklin, TN corporate office with remote work flexibility. You will own data sources, analytics, and visualization across marketing.

Lead data governance, implement scalable measurement, and drive AI-enabled reporting to improve efficiency and insights across Acadia’s brands. The role manages GA4/GTM across multiple sites, develops automated dashboards, and partners with marketing leadership to enable data-driven decisions.

Job description

Overview

About This Role

Location: Franklin, TN corporate office with remote work flexibility

This position involves executing various analysis and marketing tasks with a primary goal andobjectiveof improving Acadia and its brands. This role is the lead analyst role and will own the data, systems, and processes that inform our data-driven marketing approach across the entire department. Knowing the ins and outs as the resident expert for our data collectionsystems, tracking solutions, visualization tools, GA4, Google Tag Manager, and analytical approach are all key responsibilities for this lead role. This role will manage GA4 and Google Tag Manager across Acadia’s many websites to ensureaccuratetracking, consistent implementation, reliable reporting, and scalable measurement practices. This is a visionary role that looks beyond what is currently being done and builds new systems, reports, automated workflows, and processes that allow the department to be more agile, efficient,accurate, urgent, and strategic in our marketing approach. This role will responsibly use approved AI tools to improve efficiency, reduce manual effort, enhance workflow automation,identifyprocess improvements, and support faster, more consistent marketing insights. Leading peerstoexecute onimproved workflows, analysis approach/activation, automation adoption, tracking governance, and ensure data integrity isrequired. The scope of marketing data analysis crosses all areas including website optimization, paid media strategy, marketing automation, brandreputation& PR, and more.

Our Mission

At Acadia Healthcare, we exist to Lead Care with Light. Every day, our teams help improve lives, inspire hope, and elevate communities through compassionate behavioral healthcare.

Compensation & Benefits

We value your expertise and dedication—and we invest in your success.

• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network

Responsibilities

What You’ll Do

• Own the data capturing systemsandvisualization tools,ensuring 95% + data accuracy.

• Leverage approved AI-enabled tools to streamline recurring reporting, automate manual marketing workflows,identifyefficiency opportunities, and improve speed, consistency, and accuracy of analysis.

• Manage GA4 and Google Tag Manager across Acadia’s many websites, including tracking implementation, tag governance, event measurement, QA, troubleshooting, and alignment with reporting needs.

• Troubleshoot andproblem solveacrossall areas of the departmentwith urgency.

• Create newdaily, weekly, monthly, quarterly, and annual reports with actionable insights.

• Develop andmaintainautomated dashboards, alerts, templates, and repeatable processes that support faster decision-making across marketing channels.

• Marketing tools / platform audits & maintenanceto ensure data integrity.

• Evaluate emerging AI and automation capabilities forappropriate businessuse, including opportunities for predictive insights, campaign optimization, data quality improvement, and process standardization.

• Data analysis fromGoogle Ads, Google Analytics,Salesforceand other internally used platforms.

• Competitor research & analysis.

• Implementproject tasks,meet timelines, and communicateeffectively.

• Continuously strivefor quality improvement byidentifyingand understanding issuesand opportunities.

OTHER FUNCTIONS:

• Oversee internal processes and/or focus areas.

LICENSES/DESIGNATIONS/CERTIFICATIONS:

• REQUIRED: GoogleAnalytics PREFERRED:Salesforce CRM Analytics

SUPERVISORY REQUIREMENTS:

• N/A

WORK CONDITIONS/HOURS:

Normal hours are 8 a.m. – 5 p.m., Monday – Friday.However, schedules may varyin accordance withbusinessnecessity.This role requires availabilityoutsideofnormal businesshours.Typical office working conditions.

Qualifications

What You’ll Bring

• Bachelor’s Degree in marketingor related field.

• 4+years ofexperienceworking withcomplex data analysis, strategy optimization, and EXCEL.

• 4+ years of experience intraditionaland/or digital marketing campaigndevelopment andanalysis.

• Self-motivated with strongorganizational skills and superior attention to detail.

• Flexibility and eagerness toidentify, learn, and use new and changing technologies.

• Experience managing GA4 and Google Tag Manager, including event tracking, tag implementation, data quality validation, and troubleshooting across multiple websites.

• Working knowledge of AI-enabled analytics, marketing automation, workflow automation, or data visualization tools, with the ability to apply them responsibly to improve productivity and business outcomes.

• Ability to adapt to frequent priority changes.

• Ability to work professionally with sensitive, proprietary data andinformation whilemaintainingconfidentiality.

• Capable ofworking within established policies, procedures,and practices prescribed by the organization.

• Communicate and interacteffectively and professionallywith individuals at all levels,internal and external, both written and verbally.

RECOMMENDEDEDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

• Experience with data visualization tools (Looker Studio,PowerBI, etc.)

• Experience using AI-assisted reporting, predictive analytics, marketing automation platforms, or workflow automation tools to reduce manual effort and improve marketing operations.

PHYSICAL/MENTAL REQUIREMENTS:

• Must be able to perform essential functions listed on the job description, with or without reasonable accommodation.

• Must be able to sit and stand, intermittent 8 to 10 hours a day.

• Mustmaintainregular and predictable attendance.

• Must be able to speak tomedium-sized audience with and without the use of a microphone.

• Must be able to use standard office equipment, including the telephone and computer keyboard.

• Ability tomaintaincomposure in high pressure or urgent situations.

• Ability to travel up to 10% of the time, including flying and driving rental cars.

Why Acadia?

When you join Acadia Healthcare, you become part of a team dedicated to improving lives through compassionate care and ethical leadership. We are committed to helping our employees grow professionally while making a meaningful difference for patients, families, and communities.

At Acadia, we:

• Lead Care with Light by supporting those who care for others.
• Set the standard for care through accountability and excellence.
• Lift and uplift one another through collaboration and respect.
• Innovate quickly to save lives by improving processes and outcomes.
• Succeed as one by working together toward a common purpose.

Acadia Healthcare is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone can thrive. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

We are committed to providing equal employment opportunities to all applicants for employment regardless of an individual’s characteristics protected by applicable state, federal and local laws.