Marketing Strategic Planning & Operations Manager

Meta; Menlo Park (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta is seeking an experienced strategy and operations leader for Marketing SP&O to partner with a marketing leader and shape strategy, plans, and capacity for a major portfolio. The role focuses on operating models, governance, and AI-enabled improvements across the organization.

You will drive the rhythms of business, enable decision forums, and coordinate across Finance, HRBP, Insights, Analytics, and Media to optimize resource allocation.

Qualifications

• 10+ years of experience across strategy, operations, or marketing, including experience as the strategic partner to a senior leader.
• Experience designing and running the operating cadence of a large, matrixed organization, including planning cycles, goals, and reviews.
• Track record of framing ambiguous, cross‑organizational problems and driving them to a decision.
• Experience communicating complex, large-scale concepts clearly and simply, including to executive audiences.
• Experience influencing senior leaders without formal authority.
• Balance attention to detail with big-picture strategic thinking.
• Experience in a fast-paced environment balancing analysis with execution.
• Experience using AI tools to change how work gets done.

Responsibilities

• Partner with marketing leadership to shape organizational strategy and oversee annual and ad hoc planning for their portfolio.
• Build investment cases for the annual plan and resource requests, including trade-off discussions.
• Define and track org-level goals and link them to budget and headcount deployment.
• Distill insights from data to support prioritization decisions.
• Define, implement, and refine rhythms of business and decision forums.
• Lead leadership forums: sharpen agendas, assign owners, and close loops on decisions.
• Identify and resolve emerging misalignments.
• Partner with Finance, HRBP, Insights, Analytics, and Media on resource inputs.
• Coordinate cross-org problem resolution when no single team owns the outcome.
• Lead change management for new operating models, including AI-native transitions.
• Build reusable capabilities and canonical documentation to compound improvements.
• Communicate up, down, and across to maintain transparency and alignment.

Skills

Strategy & ops leadership

Executive partnership

AI-native experience

Budget planning

Cross-functional collaboration

Rhythms of business

Change management

Data-driven prioritization

Executive communication

Cross-org problem framing

Education

MBA or related graduate degree

Tools

AI tools

Job description

Summary:

Meta is looking for an experienced strategy and operations professional to join Marketing Strategic Planning & Operations (SP&O). Marketing SP&O unlocks collective, sustainable Marketing impact by shaping marketing strategy and plans, spearheading operational excellence, and evolving Marketing and its capabilities. In this role you will be the strategic thought partner and operations architect for a marketing leader and their team, accountable for how a significant portfolio within Marketing plans, operates, and evolves. This role sits inside Marketing's shift to an AI-native operating model, and we expect the person in it to build with AI as a default.

Required Skills:

Marketing Strategic Planning & Operations Manager Responsibilities:

1. Partner with a marketing leadership team to shape organizational strategy and lead annual and ad hoc planning for their portfolio




2. Build investment cases for the annual plan and incremental resource asks, including driving the trade‑off discussions that precede them




3. Define and track org‑level goals, and connect them to how budget and headcount are actually deployed




4. Distill business insights from resource and portfolio data to support prioritization decisions




5. Define, implement, and refine the rhythms of business, ways of working, and decision forums for the organization




6. Facilitate the organization's core leadership forums: sharpen the agenda, land explicit owners and next steps, and close the loop on decisions




7. Identify and structure emerging misalignments, then either resolve them or escape them cleanly




8. Partner with Finance, HRBP, Insights, Analytics, and Media on the inputs that inform resource allocation




9. Quarterback resolution of cross-org problems where no single team owns the outcome




10. Lead change management for new operating models, including the transition to AI-native ways of working




11. Build reusable capability, including canonical documentation, agent‑ready context, and standards encoded as tools, so that improvements compound instead of resetting with each cycle




12. Communicate up, down, and across the organization to sustain transparency, alignment, and advocacy

Minimum Qualifications:

Minimum Qualifications:

1. 10+ years of experience across strategy, operations, or marketing, including experience as the strategic partner to a senior leader




2. Experience designing and running the operating cadence of a large, matrixed organization, including planning cycles, goal setting, and business reviews




3. Track record of framing ambiguous, cross‑organizational problems and driving them to a decision




4. Experience communicating complex, large‑scale concepts clearly and simply, including to executive audiences




5. Experience influencing senior leaders without formal authority




6. Experience balancing attention to detail with big‑picture strategic thinking




7. Experience working in a fast‑paced environment and balancing analysis against execution




8. Experience using AI tools to change how work gets done, not only to speed up existing tasks

Preferred Qualifications:

Preferred Qualifications:

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)




2. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)




3. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies




4. MBA or related graduate degree




5. Experience in management consulting or in‑house strategy and operations




6. Experience in consumer marketing, consumer technology, or media planning




7. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)




8. Experience standing up new operating models during organizational change




9. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)




10. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$152,000/year to $213,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].