Marketing Strategic Insights Analyst

Lensa; United States; Remote; USD 88,000 - 142,000; Full time

Job summary

A leading career site is facilitating a role for a Marketing Strategic Insights Analyst with General Motors. This position focuses on supporting brand strategy and performance insights through project management and cross-functional collaboration. The role offers remote flexibility with competitive compensation and a range of benefits.

Benefits

Medical, dental, vision benefits

Retirement savings plan

Paid vacation

Tuition assistance

GM vehicle discounts

Qualifications

• 1+ years of marketing and/or agency experience required.
• Comfortable establishing new processes.
• Excellent collaboration skills.

Responsibilities

• Managing multiple project timelines.
• Supporting insights storytelling and recommendations.
• Collaborating across research and analytics.

Skills

Organizational skills

Collaboration

Consumer-centric mindset

Education

Bachelor’s degree

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, General Motors, is seeking professionals. Apply via Lensa today!

Job Description

Remote OR Hybrid - This role is based remotely but if you live within a 50-mile radius of the Warren Tech Center or you are expected to report to that location three times a week at minimum. Relocation: This is not eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

The Role

The Marketing Strategic Insights Analyst informs creative performance, brand strategy and positioning recommendations through project planning, data sourcing, and insights building. They will work with GM internal and contractor teams, as well as associated vendor and agency teams to support the MSI team vision of driving growth through strategic insights, building a best-in-class marketing toolset, and establishing marketing best practices.

In this role, they will build project roadmaps, compile learning agendas, as well as leverage various tools and data sources to identify key learnings. They work cross-functionally and collaboratively, developing expertise in creative performance, consumer behavior, and brand health insights to guide marketing decisions.

What You’ll Do (Responsibilities)

• Managing multiple project timelines and solution roadmaps from planning through delivery
• Supporting team leads in developing insights storytelling, strategic recommendations, and leadership presentations
• Collaborating across research and analytics disciplines to deliver insights POVs and performance tracking across Demand Spaces, Creative Excellence, and Brand Power KPIs
• Application of Ehrenberg Bass philosophies of brand growth to insights and recommendations
• Managing intake of marketing DEI data and insights from internal and agency teams for performance tracking
• Refining workable data sets and data tagging for insights generation
• Sourcing first-party data, syndicated data and secondary research to support development of insights updates
• Maintaining ongoing inventory of best practices, available tools and methodologies, along with training/reference materials
  
  

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree or equivalent experience
• 1+ years of marketing and/or agency experience required
• Comfortable establishing and enabling new processes, ways of working, and best practices
• Highly organized and process-oriented, easily able to manage and prioritize multiple high priority projects
• Excellent collaboration skills across cross-functional internal teams, agencies and vendors
• A consumer-centric, results-driven mindset with career progression of increasing responsibility
  
  

What Will Give You a Competitive Edge ( Preferred Qualifications):

• Experience or interest in marketing strategy, consumer insights, or brand performance
• High acumen for learning and using a variety of data tools, dashboards, and data visualization techniques (Tableau, Power BI or similar)
  
  

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

The salary range for this role is ($88,500 - $141,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pays program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ([e-mail]) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

About

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global location s

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [e-mail] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  IT Services and IT Consulting

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