Marketing Specialist - Technical B2B Content & Digital

Allied Resources Technical Consultants; Wayne (PA); On-site; USD 55,000 - 75,000; Full time

Job summary

Allied Resources Technical Consultants in Wayne, PA is seeking a Marketing Specialist to join its Sales & Marketing team. This execution-focused role emphasizes polished content, digital marketing activities, and collaboration with engineering professionals.

You will work with the Director of Sales and Marketing to maintain marketing materials that communicate the company's technical capabilities and project experience, while building SEO-friendly content and compelling sales collateral.

Qualifications

• 2–5 years of experience in marketing, communications, content production, or a related field.
• Proficiency with Adobe Creative Suite, Adobe Creative Cloud, Canva, or similar design tools.
• Experience with Salesforce or another CRM platform.

Responsibilities

• Maintain and update website content, including project information, capabilities, and company updates.
• Execute fundamental SEO activities, including keyword tagging, on-page optimization, and performance tracking.
• Perform routine website maintenance and coordinate with outside developers or vendors when needed.
• Create and update one-pagers, solution briefs, capability presentations, and other sales collateral.
• Work directly with Sales, Engineering, and Project leadership to gather information for marketing content.

Skills

Content production

Marketing communications

B2B marketing

Tools

Adobe Creative Suite

Canva

Salesforce

Job description

Allied Resources Technical Consultants in Wayne, PA is seeking a Marketing Specialist to join its Sales & Marketing team. This execution-focused role emphasizes polished content, digital marketing activities, and collaboration with engineering professionals.

You will work with the Director of Sales and Marketing to maintain marketing materials that communicate the company's technical capabilities and project experience, while building SEO-friendly content and compelling sales collateral.