Marketing Specialist (State Based Exchange)

State-of-Georgi; Atlanta (GA); On-site; USD 53,000 - 65,000; Full time

Job summary

State of Georgia is seeking a Marketing Specialist (Georgia Access for Business) within the Insurance Department of the State of Georgia to develop and execute strategic marketing plans. The role includes creating brochures, posters and promotional materials, identifying potential customers, and supporting trade shows.

You will build relationships with the business community and agency customers across Georgia.

Qualifications

• Associate degree in marketing or related field with two years of experience.
• Alternatively, one year of experience at the Marketing Spec level or equivalent.

Responsibilities

• Develops, implements and plans a marketing strategy.
• Creates brochures, flyers and posters for distribution.
• Assists in identifying potential customers and determining contact methods.
• Assists in implementing marketing plans.
• Assists in the selection of products and accessories for trade shows.
• Develops effective marketing materials and exhibits.
• Ensures department plans align with agency priorities.
• Establishes relationships with area business community and agency customers.

Skills

Marketing strategy

Materials creation

Customer outreach

Marketing analytics

Education

Associate degree in marketing

Job description

Introduction

Explore a World of Opportunity with the State of Georgia! We are the force that drives Georgia! Georgia State Government is a large enterprise, composed of various agencies and entities with a common goal to improve the lives of Georgia's more than 10 million citizens! Join Team Georgia and impact lives everyday while receiving a robust benefits package designed for every stage of your career!

Job Title

Marketing Specialist (State Based Exchange)

Agency

Insurance Department of the State of Georgia

Job Requisition ID

JR0000002768

Shift

Not Applicable (United States of America)

Compensation Details

$59,000.00

Job Description

Under general supervision, the Marketing Specialist (Georgia Access for Business) develops, implements and plans a marketing strategy. Creates marketing materials such as brochures, flyers and posters for distribution. Assists in developing strategies for identifying potential customers and determining most appropriate methods for contact. Assists in the implementation of marketing plans. Assists in the selection of products and accessories to be displayed at trade or special production shows. Compile lists describing product or service offerings. Develops effective marketing materials (e.g. exhibits and promotional materials). Ensures department's business plan and costs are kept in line with agency priorities. Establishes and maintains a working relationship with area business community, internal and external agency customers, and other related contacts. Performs other duties as assigned.

Minimum Qualifications

Associate degree in marketing or a related field from an accredited college or university and two (2) years of job-related experience; or one (1) year of experience required at the lower level Marketing Spec 1 (GSP070) or position equivalent.

Equal Employment Opportunity Employer

The State of Georgia does not discriminate based on race, color, national origin, sex, religion, age, disability, or other protected categories in employment or the provision of services. Qualified applicants may request reasonable accommodation when needed during the application and/or screening process by contacting the appropriate agency Human Resources department.

About the State of Georgia

Georgia State Government is a large enterprise, composed of various entities with a common goal to improve the lives of Georgia's 10 million citizens.

With nearly 62,000 employees, we are one of the single largest employer in the state.

Public service opportunities stretch across the state as employees live and work in all 159 counties. From traditional fields such as accounting, nursing, and engineering to unique fields like forestry and natural resources management, Georgia state government provides a world of opportunity.