Marketing Specialist - National Commercial Campaigns

First American; Nevada (IA); Remote; USD 64,000 - 86,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

PTO/Paid sick leave

Employee stock purchase plan

Job summary

First American Title is seeking a Marketing Specialist to support the National Commercial Services marketing team, turning strategies into campaigns and field resources. You will coordinate projects from ideation through production, launch and reporting while collaborating with regional partners to ensure consistency.

The ideal candidate will manage multiple initiatives, develop content, and adapt messaging for diverse regions, audiences and sales teams, with strong writing and organizational

Qualifications

• Bachelor's degree in marketing, communications, business or a related field, or equivalent professional experience
• 3+ years of experience in marketing, communications, campaign execution or project management
• Strong writing, editing and content-development skills
• Demonstrated ability to manage multiple projects, deadlines and stakeholders simultaneously
• Experience coordinating campaigns across email, social media, digital, events or sales enablement
• Strong attention to detail and commitment to quality control
• Ability to work independently while collaborating with a geographically dispersed team
• Strong organizational, communication and problem-solving skills
• Proficiency with Microsoft Office, including PowerPoint, Word and Excel
• Ability to translate complex information into clear, client-focused marketing content
• Experience supporting commercial real estate, financial services, title insurance or another business-to-business industry is preferred
• Experience working with regional sales teams or field marketing organizations is a plus
• Familiarity with marketing automation, email marketing, project-management or content-management platforms is preferred
• Experience interpreting basic campaign performance metrics and preparing marketing reports is preferred

Responsibilities

• Partner with Regional Marketing Managers to execute marketing campaigns and business-development initiatives
• Manage project timelines, deliverables, and stakeholder communication
• Develop first drafts and adapt approved messaging for email, social media, presentations, landing pages, events and sales materials
• Customize existing campaigns and assets for specific regions, audiences and sales teams
• Coordinate with creative teams, marketing operations, and other internal partners
• Support event marketing, including invitations, promotional materials, presentations and follow-up communications
• Review deliverables for brand consistency, accuracy, formatting, links and required disclosures
• Compile campaign performance data and assist with post-campaign reporting and summaries
• Identify recurring requests and recommend opportunities to create reusable templates, toolkits or standardized processes
• Provide flexible support based on business priorities, deadlines and team capacity
• Help improve consistency, efficiency and collaboration across regional marketing initiatives

Skills

Project management

Writing and editing

Communication skills

Attention to detail

Independent work

Organizational skills

Problem-solving

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Marketing automation

Email marketing platforms

Content-management platforms

Microsoft Office (PowerPoint, Word, Excel)

Job description

First American Title is seeking a Marketing Specialist to support the National Commercial Services marketing team, turning strategies into campaigns and field resources. You will coordinate projects from ideation through production, launch and reporting while collaborating with regional partners to ensure consistency.

The ideal candidate will manage multiple initiatives, develop content, and adapt messaging for diverse regions, audiences and sales teams, with strong writing and organizational