Marketing Specialist (III)

Russell Tobin; Mountain View (CA); Hybrid; USD 106,000 - 124,000; Full time

Benefits offered by this job

Healthcare coverage (medical, dental,

Vision plans

Supplemental coverage (accident, ICU,{

401(k) retirement savings

Life & disability insurance

Employee assistance program

Legal support

Pet insurance

Employee discounts with preferred vend

Job summary

Russell Tobin seeks a Marketing Specialist (III) for a 12-month contract in Sunnyvale, CA. The role is hybrid (Monday/Friday remote; Tue–Thu in-office) and pays $77–$90 per hour on W2.

You will lead mid-to-large scale marketing campaigns, coordinate with vendors and internal teams, and drive ROI-focused strategies across channels. You will craft strategic plans, analyze data to uncover opportunities, and work with senior leadership to develop innovative experiences and sponsorships.

Qualifications

• Drive mid-size or large-scale projects from start to finish, managing the full lifecycle of campaigns and projects from budget reconciliation to social media promotion.
• Develop strategic project plans or marketing strategy for larger products to build client brand recognition.
• Collaborate with vendors and internal stakeholders to ensure successful campaigns and sponsorships from start to finish.
• Demonstrate subject-matter expertise within the broader marketing organization and within a specific team.
• Guide integration of multiple adjacent projects, ensuring stakeholders, agencies, and project managers work together to deliver high-quality projects with ROI.

Responsibilities

• Develop a comprehensive internal and external promotion plan, collaborating with growth, content, and design teams, and using digital tools.
• Drive analysis and insights from data to uncover new marketing opportunities and audience insights.
• Develop and implement marketing strategies to drive business results, overseeing content and programs to grow awareness across social channels.
• Work with senior marketing leadership to develop project strategy and objectives, identify sponsored opportunities, and create new virtual/physical experiences.
• Engage and manage media agencies to optimize day-to-day workflow and media partnerships.
• Ensure content and campaigns reflect the brand voice and are high-quality across media channels.
• Act as a subject-matter expert, establishing points of view and standards for advertising and aligning priorities across marketing efforts.
• Track ROI of campaigns using CRM or project management systems and report on metrics.
• Collaborate with sales across functions to maximize campaign impact.
• Lead development and analysis of creative social media content, social selling programs, and activation strategies.
• Develop and maintain relationships with venues, suppliers, and agencies, including registration, livestream, AV planning, and event logistics.
• Drive pioneering marketing communications to amplify media and public reach.

Job description

Our Global client in the tech industry is seeking a Marketing Specialist (III)

Title: Marketing Specialist (III)

Duration of the contract: 12 Months

Pay Range: $77/hr to $90/hr on W2

Location: Sunnyvale, CA - (Hybrid ie Monday, Friday WFH and Tuesday, Wednesday, Thursday WFO)

Job Description

• As a Marketing Specialist, you drive mid-size or large-scale projects from start to finish as a key individual contributor, ensuring successful execution of marketing campaigns, projects, and programs by driving the full lifecycle of campaigns and projects from budget reconciliation to social media promotion.
• You play a critical role in building client brand recognition by developing strategic project plans or marketing strategy for the larger product.
• You work directly with vendors and internal stakeholders to ensure successful campaigns and sponsorships from start to finish.
• You demonstrate subject-matter expertise in the broader marketing organization and within a specific team.
• As you guide the integration of multiple adjacent projects, you ensure all stakeholders, agencies, and project managers are working together to deliver high-quality projects with maximized return on investment (ROI).

Responsibilities include

• Develop a comprehensive internal and external promotion plan that maximizes the awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
• Drive analysis and insight development from data to uncover new marketing opportunities and audience insights.
• Drive the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
• Work with senior marketing leadership across functions to develop project strategy and objectives, spearhead initiatives to meet objectives based on drive generation, customer advocacy, and more, identify potential sponsored project opportunities, as well as develop brand new virtual and physical experiences in collaboration with partner marketing and customer marketing teams.
• Engage and drive multiple media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
• Drive effective partnerships with stakeholders to ensure content and campaigns created for our media and social channels are high-quality, reflect our voice, and represent our brand.
• Serve as subject matter specialist and thought leader, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
• Drive efforts to analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system.
• Drive efforts to track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive).
• Work closely with the sales team across functions to make sure all campaigns are followed through to maximize the impact of each campaign/project.
• Act as a primary client point of contact for management of large-scale, complex media planning across and partner with global media teams to ensure strategies are scaled.
• drive the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Develop and maintain external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
• Drive development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.

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For workers in the United States, PrideGlobal and it's affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

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Only applicable for San Francisco Candidates

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