Marketing Specialist II

API Delevan, Inc.; Milwaukee (WI); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A leading industrial solutions provider seeks a Marketing Specialist to support the Marketing Manager in Milwaukee, Wisconsin. The role involves planning and executing marketing initiatives that enhance brand awareness and generate leads. Ideal candidates will have a bachelor's degree in marketing, 1-3 years of relevant experience, and skills in project management and content creation. This position offers a hybrid work environment with opportunities to contribute to various marketing campaigns that drive business growth.

Benefits

Medical, Dental, Vision and Prescription Drug Coverage

401k Retirement Plan with Matching Employer Contributions

Tuition Assistance

Paid Time Off and Holidays

Qualifications

• A bachelor’s degree in marketing or communication is required.
• 1-3 years of experience in marketing programs and campaigns is preferred.
• Self-starter with a desire to learn and collaborate.

Responsibilities

• Support the Marketing Manager to implement integrated marketing activities.
• Develop strategic marketing plans to position the company as a leader.
• Analyze campaign results and suggest data-driven improvements.

Skills

Communication

Project Management

Content Creation

B2B Marketing

SEO

Data Analysis

Education

Bachelor’s Degree in Marketing or Communication

Tools

Google Analytics

Salesforce Pardot

Job description

Remote Type: Hybrid - 3 days in office, 2 days remote

SCOPE OF ROLE

The Marketing Specialist will support the Marketing Manager to plan, coordinate, implement, and oversee integrated marketing activities for specified divisions and industry teams. Develop and execute deliverables for use in deploying global strategic integrated marketing activities that build brand awareness, generate leads, accelerate pipeline opportunities, and generate revenue.

KEY RESPONSIBILITIES

Work with the Division and Industry Marketing teams to develop strategic marketing plans that position Regal Rexnord as a leading provider of industrial solutions across key industries

Deploy a cross-functional approach to marketing by collaborating with the Division to achieve integrated marketing goals and promote the total Regal Rexnord solutions offering

Take responsibility for designated tasks related to the planning, creation, execution, and results of marketing campaigns with the intent of creating and nurturing leads, acquiring customers, and obtaining revenue, in alignment with vertical marketing strategic goals

Gather reporting on the results of campaign metrics aligned with awareness, engagement, conversion, and purchase objectives. Suggest data-driven improvements where necessary

Coordinate content creation that is high in quality, ensures brand identity and adheres to value propositions and aligns with the buyer’s journey

Support and manage execution of communication internally and externally related to customer activities

Responsible for ensuring proper brand identity on projects (internal/external)

Develop and grow personal knowledge and expertise in target vertical markets and related products to optimize marketing campaigns

Deploy and manage marketing activities that attract intended audiences to our content (such as blog posts, whitepapers, reports, webinars, infographics, etc.)

Collaborate cross-functionally across the company to align, develop, and implement long and short-term initiatives

MINIMUM QUALIFICATIONS

A bachelor’s degree in marketing or communication

1-3 years of experience in marketing programs and/or marketing campaigns

Ability to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goals

Understand current marketing trends

Self-starter, desire to learn, collaborate, and contribute

Ability to communicate across all leadership levels of the organization

Skilled in writing and editing content with and strong attention to detail

Strong prioritization, organization, and project management skills

Experience and Skills, a Plus:

Experience developing and deploying B2B marketing campaigns

Experience with SEO and SEM tactics and Google Analytics a must

Experience with Salesforce Pardot is desired

Awareness of User Experience (UX) and Customer Journey concepts

Candidates must be eligible to work in the United States without requiring company sponsorship to obtain or keep U.S. work authorization.

#LI-Hybrid #LI-AB1

• Medical, Dental, Vision and Prescription Drug Coverage
• Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
• Paid Time Off and Holidays
• 401k Retirement Plan with Matching Employer Contributions
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Tuition Assistance

About Regal Rexnord

Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.

The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.

Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.

Equal Employment Opportunity Statement

Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you’d like to view a copy of the company’s affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email [e-mail] you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [e-mail].

Equal Employment Opportunity Posters


Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.

About Us

At Regal Rexnord, our business purpose is to create a better tomorrow with sustainable solutions that power, transmit and control motion.

Our Values

Our values frame our culture - a shared understanding of how we think and act relative to our key stakeholders. We center our behaviors, actions and decisions around the following values:

• Integrity
• Responsibility
• Diversity, Engagement & Inclusion
• Customer Success
• Innovation with Purpose
• Performance
• Passion to Win

….with a Sense of Urgency

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