Marketing Specialist I - Sales Ops

Gannett Co., Inc.; United States; Remote; Full time

Job summary

An innovative media company is on the lookout for a Social Media Marketing Coordinator to join their dynamic team. In this role, you will be at the forefront of executing high-impact social media campaigns, collaborating with various internal teams to ensure alignment with client objectives. Your expertise in digital marketing and social media advertising will be crucial as you manage campaign budgets and track performance metrics. This is an exciting opportunity to make your mark in a fast-paced environment, working with a passionate group dedicated to delivering top-notch content across multiple platforms. If you thrive in a collaborative atmosphere and have a keen eye for detail, this position is perfect for you.

Qualifications

• 1-2 years of experience in digital or social media advertising.
• Strong organizational skills and attention to detail are essential.

Responsibilities

• Create and execute paid social media campaigns for branded content.
• Track and optimize campaigns while coordinating with internal teams.

Skills

Digital Marketing

Social Media Advertising

Organizational Skills

Attention to Detail

Multitasking

Content Creation

Education

Undergraduate Degree in Advertising or Marketing

Tools

Facebook Business Manager

Ads Manager

Microsoft Office

Job description

Posted Friday, March 28, 2025 at 4:00 AM

GET Creative, USA TODAY Network's branded content studio, is looking for a forward-thinking Social Media Marketing Coordinator who will report to the Director, Content Operations and work with the Social Media Strategist to help implement and execute our social content campaigns and social-only campaign solutions specifically on our USA TODAY Network sites.

Responsibilities:

• Create, coordinate and execute a high volume of paid social media campaigns for USA TODAY Network’s Branded Content advertising partners. You will be responsible for campaign budgets within Ads Manager and will need to coordinate with multiple stakeholders to ensure campaigns are meeting goals and benchmarks.
• Track, optimize and strategize paid campaigns.
• Coordinate campaign details with multiple internal teams (Program managers, Content Strategists and Editorial teams) to ensure campaign execution is aligned with client needs and shared in a timely manner.
• Track all social posts, paid promotion campaigns and promotional budgets in a timely and organized manner so that they can easily be interpreted by others.
• Ensure social post content adheres to social media guidelines and best practices. Troubleshoot as needed within platform, with team or with Facebook directly.
• Coordinate with teams to provide insight if changes are needed. Write new copy, edit or reinterpret as needed.
• Provide GET Creative branded content best practice insights for campaign execution to Sales teams for posting frequency and quality.
• Work with Social Media Strategist to provide support for National campaigns as needed.
• Track and report on campaign metrics for national campaigns.
• Write social sharing copy for article content.
• Transcribe video captions for video files.
• Organize multiple post and campaigns within internal campaign platform. Communicate social post schedule and needs with internal teams.
• Work with local editorial contacts to ensure post coordination changes if needed.
• Help create content for our social campaigns for platforms including Instagram Stories & TikTok.

Desired Skills and Experience:

• 1-2 years’ experience in digital or social media advertising preferably with a publisher, brand with high volume of content and multiple inputs, or agency.
• Knowledge or interest of Facebook paid advertising and knowledge on how Facebook’s Business Manager/Ads Manager tool works.
• Possesses strong organizational skills, great attention to detail, tireless work ethic, an ability to multitask and a thirst for success in coordinating media campaigns and disseminating campaign metrics.
• A passion or strong interest in digital marketing, advertising, and the media industry are key.
• Must be comfortable working with a broad range of cross-functional staff—junior to senior, sales, marketing, editorial, design, analytics, etc.
• Experience with and/or an understanding of content creation and advertising social media executions on platforms including Facebook, Twitter and Instagram.
• An undergraduate degree, preferably in advertising or marketing or a related field.
• Proficiency in Microsoft Office, including PowerPoint, Excel, Outlook, and Word.

Compensation:

The annualized base salary for this role will range between $12.55 and $23.48 per hour. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.