Marketing Specialist: Financial Content & Creative Assets

GW&K Investment Management, LLC; Boston (MA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

GW&K Investment Management, LLC in Boston is seeking a Marketing Specialist to develop and maintain print and digital marketing content across institutional, advisory, and private wealth channels. You will collaborate with investment professionals to create factsheets, presentations, brochures, and sales materials using MS Office and Adobe Creative Suite.

The role is based in our Boston office on a hybrid schedule—4 days in-office, 1 day remote.

Qualifications

• Bachelor’s degree and 5+ years of experience in marketing production, creative services, financial communications, or a related field.

Responsibilities

• Translate financial data and concepts into clear, engaging content for audiences with varying levels of investment knowledge.
• Collaborate with GW&K Marketing Team and investment professionals to develop impactful marketing materials, including factsheets, presentations, brochures, and sales materials using the Microsoft Office Suite and the Adobe Creative Suite.
• Manage lifecycle of content creation from concept through distribution, collaborating cross-functionally with key stakeholders to develop and refine brand concepts into approved client-facing material.
• Manage and maintain marketing collateral content, automation, and data within Seismic, ensuring that materials are accurate, current, and readily accessible.
• Participate in the quarterly update process of GW&K marketing materials and ensure that materials are produced and distributed in a timely manner.
• Adhere to GW&K brand standards, style preferences, and messaging throughout all marketing efforts.
• Partner with GW&K Compliance to ensure all materials meet industry regulations.
• Apply strong design fundamentals — including typography, layout, color and visual hierarchy — to develop new template designs, investment graphics, and other brand collateral.
• Manage and maintain GW&K graphic files, including company logos, photos, and artwork.

Skills

Marketing content

Cross-functional collaboration

Project management

Attention to detail

Business writing

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office Suite

Excel

PowerPoint

Word

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Premier Pro

Seismic

WordPress

HubSpot

Job description

GW&K Investment Management, LLC in Boston is seeking a Marketing Specialist to develop and maintain print and digital marketing content across institutional, advisory, and private wealth channels. You will collaborate with investment professionals to create factsheets, presentations, brochures, and sales materials using MS Office and Adobe Creative Suite.

The role is based in our Boston office on a hybrid schedule—4 days in-office, 1 day remote.