Marketing Specialist-Ex/Dual Property

Derby City Gaming & Hotel; Louisville (KY); On-site; USD 25,000 - 35,000; Full time

Job summary

Derby City Gaming & Hotel in Louisville, KY, is seeking a Marketing Specialist-Ex/Dual Property to support advertising, promotions, database campaigns, and brand initiatives across both Derby City venues. The role requires creating Canva assets, managing social content, and coordinating events with a focus on consistent messaging.

You will split time between Derby City Gaming & Hotel and Derby City Gaming Downtown, tracking budgets and collaborating across teams to grow market share and

Qualifications

• Bachelor’s degree in marketing or 2 years of field experience.
• Proficient with Microsoft Office and ability to learn marketing systems.
• Ability to obtain a valid Racing License.

Responsibilities

• Support advertising campaigns and brand initiatives across channels.
• Create Canva assets for social, signage, and events.
• Assist with social media content for both properties.
• Review marketing materials for consistency and quality.
• Manage projects from request to completion and track deadlines.
• Coordinate local entertainment for events and promotions.
• Handle event logistics including decor and catering.
• Coordinate on-site filming/photography for advertising needs.
• Track marketing budget and liaise with finance for payments.
• Analyze campaign results and suggest improvements.

Skills

Fast-paced work

Team player

Ownership of projects

Strong organization

Multitasking

Availability nights/weekends/holidays

Stand for long periods

Written & verbal communication

Casual to formal coordination

Education

Bachelor's degree in marketing

Two years marketing experience

Tools

Microsoft Office

Marketing systems

Job description

Title: Marketing Specialist-Ex/Dual Property

Requisition ID#: 1472

Location:

Louisville, KY, US, 40213

Property: Derby City Gaming & Hotel

Pay Range: $21.63

Derby City Gaming & Hotel boasts nearly 1,300 of the latest games, a grab-n-go restaurant, Oliver’s Chophouse & Bourbon Bar, a Kentucky Derby-themed hotel, and live music! The newly expanded Derby City Gaming & Hotel was voted one of the \"Best Places to Work in Greater Louisville\" by Louisville Business First

Job Summary

The Marketing Specialist supports the combined marketing efforts for both Derby City Gaming & Hotel and Derby City Gaming Downtown. This role plays a crucial part in executing advertising, promotions, database marketing campaigns, and brand initiatives, ensuring consistent and effective communication across all channels.

Essential Duties And Responsibilities

• Assist in the development and execution of advertising, database promotional, and collateral campaigns, ensuring they align with overall brand strategies.
• Create and adapt marketing materials using Canva, including social media graphics, digital signage, promotional materials, event collateral, and other property marketing assets while adhering to established brand standards.
• Support the development and execution of social media content for both properties, including content planning, copy development, scheduling, community engagement, and identifying timely opportunities to promote property events, amenities, promotions, dining, and entertainment.
• Review and assist in the approval of marketing materials, including direct mail, email, social media, and on-property signage, to ensure consistency, quality, and brand alignment.
• Manage assigned projects from initial request through completion, including gathering necessary information, coordinating with team members, tracking deadlines, identifying potential issues, and following through on deliverables.
• Assist with booking and coordinating local entertainment for events and promotions at both properties.
• Handle logistical details related to entertainment, including contracts, billing, and scheduling.
• Split time between Derby City Gaming & Hotel and Derby City Gaming Downtown based on the specific promotional and operational needs of each property.
• Coordinate on-site filming and photography for advertising needs, ensuring all visual content meets brand standards.
• Support the tracking and management of the marketing budget, generating purchase requisitions, and working with the finance department to ensure timely payment of vendors.
• Assist with vendor billing and maintain accurate records of advertising and promotional expenditures.
• Help coordinate on-site events, including decor and catering, ensuring they align with the marketing goals of both properties.
• Provide support during events to ensure successful execution and alignment with overall marketing strategies.
• Contribute to the development of strategic marketing initiatives aimed at growing market share for both properties.
• Assist in analyzing and reporting on the success of marketing campaigns, providing insights and recommendations for improvement.
• Provide day-to-day administrative support, including maintaining status reports, coordinating agency communication, and assisting in the analysis of marketing efforts.
• Performs other duties as assigned

Required Skills And Abilities

• Ability to work in a fast-paced environment and interact with internal departments.
• Collaborative team player who communicates proactively, accepts feedback, and works effectively across departments.
• Comfortable taking ownership of assigned projects while providing appropriate status updates and communicating potential roadblocks early.
• Strong organizational and project management skills with the ability to manage multiple assignments, priorities, and deadlines simultaneously.
• Ability to work nights, weekends & holidays.
• Ability to be on your feet or stand for long periods of time.
• Understand and represent Derby City Gaming’s image and reputation both at work and at external functions.
• Strong written and oral communication skills.
• Lift up to 30lbs.

Education And Experience

• Bachelor’s degree in marketing or similar OR two years of experience in the field preferred.
• Preferred experience in creating and coordinating special events and/or promotions.
• Proficient with Microsoft Office and ability to learn Player Tracking / Marketing systems.
• Ability to obtain a valid Racing License.

Physical Requirements & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is subjected to circulate throughout the assigned areas, including the smoking area, actively observing players and functioning of machines.

This position will work at either Poplar Level or Downtown Location based on business needs.

The Marketing Specialist supports the combined marketing efforts for both Derby City Gaming & Hotel and Derby City Gaming Downtown. This role plays a crucial part in executing advertising, promotions, database marketing campaigns, and brand initiatives, ensuring consistent and effective communication across all channels.

Work With Us

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

Nearest Major Market

Louisville