Marketing Specialist: Events, Local Activations & Growth

H--mart; Lyndhurst (NJ); On-site; USD 63,000 - 93,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

401(k) with match

Life Insurance

Job summary

H MART – Headquarters in Lyndhurst, NJ seeks an experienced marketing professional to lead in-store, event, and digital campaign initiatives, from concept to post-event analysis. You will collaborate with purchasing and store operations to drive promotions and traffic.

The role requires 3–5 years of event and digital marketing experience, proficiency in Google Ads Manager and Meta Business Suite, and willingness to travel between store locations.

Qualifications

• 3 - 5 years of proven experience in marketing, with a strong portfolio of successfully managed events and digital campaigns.
• Hands-on experience with Google Ads Manager and Meta Business Suite. Ability to set up tracking, analyze metrics, and provide data-led reports
• Strong ability to create professional proposals and marketing plans from a blank canvas
• Demonstrated ability to own projects from A to Z with minimal supervision
• Proactive attitude, excellent communication, and the ability to collaborate with cross-functional teams (Purchasing, Store Operations, etc.)
• Willingness to travel to various store locations as needed for on-site support and research
• Bilingual in Korean and English preferred
• Health, Dental & Vision insurance / EAP (Employee Assistance Program) per company policy
• 401 (k) Retirement Plan with up to 5% match per company policy
• Life Insurance and AD&D (Accidental death & Dismemberment) per company policy
• Company provided lunch
• Paid-time off (PTO) and Paid Holidays per company policy
• Celebration & Condolence Benefits per company policy
• Smart Card: Earn additional 4 points to the standard $1 = 1 point
• Holiday Gift certificates per company policy
• FSA (Flexible Spending Account) per company policy
• DCFSA (Dependent Child Care Spending Account) per company policy

Responsibilities

• Lead the lifecycle of in-store, grand opening, and external booth events from conceptualization to post-event reporting
• Execute high-impact local activations and ad placements at community festivals to maximize brand visibility and customer acquisition
• Collaborate with purchasing team to develop and execute product-focused promotions that drive sales and store traffic
• Build full-funnel, 360 degree marketing strategies for product launches
• Execute and optimize Google and Meta ad campaigns for maximum performance
• Analyze KPI's to generate actionable insights that enhance targeting and creative strategies
• Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation
• Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance
• Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability

Skills

Event management

Digital campaigns

Data analysis

Cross-functional collaboration

Bilingual Korean-English

Tools

Google Ads Manager

Meta Business Suite

Job description

H MART – Headquarters in Lyndhurst, NJ seeks an experienced marketing professional to lead in-store, event, and digital campaign initiatives, from concept to post-event analysis. You will collaborate with purchasing and store operations to drive promotions and traffic.

The role requires 3–5 years of event and digital marketing experience, proficiency in Google Ads Manager and Meta Business Suite, and willingness to travel between store locations.