Marketing Specialist - Campaign Execution and Automation

Sanborn Map Company; Colorado Springs (CO); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health & wellness

401k plan

Paid time off

EAP & Disability

Life insurance

Job summary

The Sanborn Map Company is seeking a Marketing Specialist – Campaign Execution and Automation to translate CRO guidance into coordinated, measurable programs across our revenue verticals. You will own campaign operations, marketing automation, written communications, digital channels, lead management, and performance reporting.

Ideal candidates have 3+ years in integrated marketing, strong B2B campaign management, copywriting and analytics, and experience with CRM and marketing-automation

Qualifications

• Strong B2B campaign-management, copywriting, editing, digital-marketing, project-management, and analytical skills.
• Hands-on knowledge of CRM and marketing-automation platforms, content-management systems, email marketing, website analytics, social publishing, and webinar tools.
• Ability to translate complex technical services into clear messages for government and commercial audiences.

Responsibilities

• Translate CRO-approved priorities into quarterly campaign workplans and monthly production schedules.
• Manage enterprise campaign themes and verticals across marketing programs.
• Prepare briefs detailing audience, use case, offer, channels, and KPIs.
• Coordinate content inputs and deadlines across internal stakeholders.
• Maintain editorial and campaign calendars and change-control processes.
• Administer marketing automation and CRM functions including segmentation and email deployment.
• Maintain lead routing and ensure handoffs to owners.
• Track engagement and identify follow-up needs with sales.
• Publish and optimize campaign pages and digital assets.
• Maintain dashboards and conduct monthly/quarterly performance reviews.

Skills

B2B Campaigns

Copywriting

Editing

Digital Marketing

Project Management

Analytics

Education

Associate’s degree in marketing/communications

Bachelor’s degree preferred

Tools

CRM platforms

Marketing Automation

CMS

Email Marketing

Web Analytics

Social Publishing

Webinar Tools

Job description

Marketing Specialist - Campaign Execution and Automation

Founded in 1866, The Sanborn Map Company (Sanborn) is one of the oldest continuously operating mapping and geospatial information technology companies in the US. Our work is highly visual, and our mapped data and applications are an essential part of today’s information economy. We serve many industries and government departments and need to communicate effectively with them about our wide range of products and services. We remain at the forefront of the GIS and photogrammetry industry by offering high quality, technologically superior products and services backed by the industry’s most experienced staff. We are looking for a talented individual to fill this role working in a collaborative environment ready to innovate workflow.

SUMMARY

This Marketing Specialist – Campaign Execution and Automation will help execute the marketing direction established by the Chief Revenue Officer and convert it into coordinated, measurable programs across Sanborn’s revenue verticals: Transportation, Water & Resilience, Utilities, Energy, Natural Resources & Environment, and Property Intelligence. This role owns campaign operations, marketing automation, written communications, digital channels, lead management, and performance reporting.

MAJOR RESPONSIBILITES

Campaign Execution and Coordination

• Translate CRO-approved priorities into quarterly campaign workplans and monthly production schedules.
• Manage one enterprise campaign theme per quarter, one priority vertical per month, and a secondary vertical adaptation where appropriate.
• Prepare campaign briefs that document audience, customer problem, use case, approved proof, offer, channels, schedule, call to action, owners, and KPIs.
• Coordinate content inputs, approvals, dependencies, deadlines, and launch readiness across internal stakeholders.
• Maintain the editorial and campaign calendar, intake queue, status reporting, and change-control process.

Marketing Automation, CRM and Lead Management

• Administer marketing automation and CRM campaign functions, including segmentation, lists, forms, workflows, email deployment, nurture sequences, and campaign tracking.
• Maintain marketing-contact hygiene and coordinate updates to target-account and audience lists supplied by the CRO, sales, and business development.
• Route inbound and campaign-generated leads to the appropriate owner and document handoffs.
• Monitor engagement and conversion activity and identify follow-up needs for sales and business development.
• Maintain webinar and event registration, reminder, follow-up, and lead-capture workflows.

Written Communications and Content Development

• Write and edit campaign copy, articles, solution briefs, case studies, newsletters, press releases, announcements, webinar copy, landing-page copy, and sales-enablement language.
• Interview subject-matter experts and convert approved technical information into accurate, accessible customer-facing content.
• Create government and commercial message variants without developing separate campaigns for every customer segment.
• Coordinate technical, customer, legal, brand, imagery, and release approvals before publication.
• Maintain a consistent editorial voice across Sanborn’s revenue verticals and shared solution practices.

Website, Digital Channels and Public Relations

• Publish and maintain campaign pages, website content, forms, calls to action, and related digital assets.
• Apply approved SEO practices and monitor landing-page and website conversion performance.
• Own social-channel administration, publishing schedules, post copy, scheduling, quality checks, and performance monitoring.
• Coordinate press distribution, partner amplification, employee advocacy, and executive communications as directed.
• Coordinate specialized web or public-relations vendors when approved.

Measurement and Process Management

• Maintain dashboards for campaign engagement, email performance, web conversions, social results, webinar outcomes, lead handoffs, qualified meetings, and marketing-influenced opportunities.
• Conduct monthly campaign reviews and quarterly performance reviews for the CRO.
• Recommend which messages, content, channels, and assets should be reused, revised, or retired.
• Maintain documented campaign records, approvals, source materials, and performance results.
• Enforce production deadlines and elevate capacity conflicts to the CRO for prioritization.

SUPERVISORY RESPONSIBILITIES

None.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong B2B campaign-management, copywriting, editing, digital-marketing, project-management, and analytical skills.
• Hands-on knowledge of CRM and marketing-automation platforms, content-management systems, email marketing, website analytics, social publishing, and webinar tools.
• Ability to translate complex technical services into clear messages for government and commercial audiences.
• Strong stakeholder coordination, quality-control, documentation, and deadline-management skills.
• Ability to manage multiple workstreams while maintaining accuracy and supported claims.
• Familiarity with GIS, remote sensing, infrastructure, environmental services, professional services, or government markets is preferred.
• Excellent written and verbal communication skills.
• Experience with slide design in PowerPoint and Microsoft tools

EDUCATION

Associate’s degree marketing, communications, business, digital media, or a related field, or equivalent relevant experience. Bachelor’s degree preferred.

EXPERIENCE

A significant plus is experience or familiarity with digital maps, GIS software, or the geospatial industry in general. Creative work at an agency or on a corporate marketing team is a significant plus.

• 3+ years of relevant experience in integrated marketing, campaign management, marketing operations, digital marketing, B2B communications, or demand generation preferred.
• Demonstrated experience executing multi-channel campaigns and reporting measurable results.

Salary Range: 60K - 80K annual

Applicant must live in the U.S. and be authorized to work in the U.S.

Sanborn offers a comprehensive health and wellness program which includes medical, dental, vision, 401k, holiday, PTO, EAP, disability and life insurance benefits.

Sanborn is an AA/Veteran/Disability Equal Opportunity Employer.