Marketing Specialist, Aviation & Marine Services

SiriusXM; New York (NY); On-site; USD 62,000 - 82,000; Full time

Job summary

SiriusXM is seeking a Marketing Specialist for Aviation & Marine services in New York. You will own social media calendars, run analytics, and collaborate with internal teams and external partners to drive brand awareness and subscriber growth.

The role combines creative content with data-driven decision making. Requirements include a bachelor's degree in marketing or related field and at least 2 years of experience, with travel to select events within the U.S.

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• Minimum 2 years of related experience; or advanced degree with relevant experience.
• Ability to travel to select events within the U.S.
• Strong organizational and project management skills with attention to detail.
• Experience managing vendor and partner relationships.
• Excellent written and verbal communication skills.
• Proficiency with MS Office, Google Docs; familiarity with analytics tools.

Responsibilities

• Develop and manage social media content calendars for aviation and marine brands.
• Publish content across Facebook, Instagram, YouTube; monitor engagement and adjust strategies.
• Assist in filming marketing videos and producing assets such as emails and brochures.
• Coordinate website updates with internal teams and external vendors.
• Analyze monthly performance across channels and recommend actions.

Skills

Social media management

Analytics & reporting

Content calendar planning

Vendor & partner relations

Project management

Written communication

Video production basics

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Google Docs

Adobe Premiere

Photoshop

Job description

Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You'll Make An Impact

The Marketing Specialist, Aviation & Marine Services, plays a key role in owning and executing defined marketing initiatives that drive brand awareness, engagement, and subscriber growth for SiriusXM's Aviation and Marine lines of business. This role combines creativity with analytical rigor to execute marketing initiatives, coordinate partnerships, and evaluate campaign performance within established processes and guidelines. The Marketing Specialist supports a wide range of activities from social media management to video production, digital campaigns, event marketing, and more.

What You'll Do

• Develop and manage social media content calendars for SiriusXM Aviation and Marine brands across Facebook, Instagram, and YouTube.
• Schedule and publish content while monitoring engagement, responding to comments, refining strategies based on analytics, and determining appropriate routine adjustments within established marketing guidelines.
• Keep up to date on current social media practices to identify new ideas and content that will increase engagement with our target audiences.
• Assist in filming marketing videos, including setup, interviews, and capturing b-roll.
• Collaborate on creative assets such as emails, brochures, digital and print ads, and podcasts.
• Support website updates and coordinate with SiriusXM's .com team and external vendors.
• Conduct monthly analysis and reporting for organic and paid search, digital advertising, social media, and email marketing; evaluate performance across channels, identify trends, and recommend actions based on multiple data points.
• Manage the production, updates, and ordering of printed materials and merchandise.
• Assist with communications with Aviation & Marine influencers and brand ambassadors, including reviewing annual contracts.
• Own project coordination for defined marketing initiatives and events, including boat shows, airshows, and tournaments, applying independent judgment to keep deliverables on schedule and within budget.
• Collaborate cross-functionally with internal stakeholders – including Legal, Brand, Finance, DE, and Operations - and external partners to ensure marketing consistency and brand alignment, building productive internal and external working relationships.
• Manage onboarding of new external paid search agency including contract process.
• Maintain expertise with internal systems including promotion approvals, customer care, billing, and contracts.

What You'll Need

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience.
• Ability to travel to select events and partner meetings within the U.S.
• Strong organizational and project management skills with attention to detail.
• Ability to prioritize information and tasks by urgent vs. less time-sensitive and critical vs. non-critical.
• Consistent follow-through to completion of tasks and activities – to ensure prioritized activities are completed on schedule and within budget.
• Experience managing vendor and partner relationships.
• Proven interpersonal skills – able to work effectively and develop relationships with key contacts across functions internally and at partner organizations as needed.
• Listens well – not only in meetings, but also open to coaching for professional development.
• Positive attitude and flexible – willing and able to perform other duties as necessary for team success.
• Able to work independently on routine assignments with general direction and appropriately seek input and approvals on new projects or assignments.
• Strong written and verbal communication skills.
• Proficiency with MS Office Suite, Google Docs, social media platforms, and digital analytics tools.
• Experience with Adobe Premiere and Photoshop is a plus.
• Aviation and/or Marine industry or weather services experience is a plus.
• Experience with automation and/or AI is a plus.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $61,584 - $82,112 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.