Marketing Specialist - Americas

BNP Paribas Asset Management; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing program

Learning and development platform

Volunteering initiatives

Job summary

BNP Paribas Asset Management seeks a Marketing Specialist - Americas, based in New York or Boston, to drive digital engagement and execute multichannel campaigns across the Americas. You will support revenue growth by coordinating content, events, and collaboration with Sales, client service, and investments.

The role offers hybrid working, exposure to global campaigns, and growth in marketing technology and reporting.

Qualifications

• Minimum of 1 to 3 years of marketing experience in asset management or financial services.
• Bachelor’s degree required.
• Proficiency in Spanish or Portuguese a plus.
• Excellent writing skills.
• Strong interest in data and the ability to use insights to inform decisions.
• Strategic thinker with a hands-on, execution-focused approach.
• Exceptional attention to detail and commitment to high-quality work.
• Entrepreneurial mindset, intellectual curiosity, and a proactive approach to problem-solving.

Responsibilities

• Execute high-impact marketing and lead-nurturing initiatives that promote focus strategies, engage target audiences, and support business growth.
• Implement and distribute campaigns across email, paid media, LinkedIn, search engine marketing, websites, and other digital channels.
• Coordinate the planning and execution of proprietary and sponsored events, including roadshows.
• Own the timely production of collateral, including sales ideas, website and social media content, videos, infographics, and email communications.
• Collaborate with Sales and client service on campaign distribution, lead follow-up, and clear reporting of marketing activity and outcomes.
• Exploring new technology offerings to help reduce costs, increase productivity and enhance ROI to the business overall.
• Identify opportunities to evolve formats, content, and delivery in response to client needs and market trends.
• Partner with global teams to deliver cohesive, high-quality marketing materials.
• Track campaign performance and implement engaging reporting structures against KPIs.

Skills

Marketing experience

Campaign management

Content creation

Data-driven decisions

Spanish/Portuguese (bonus)

Education

Bachelor’s degree

Tools

Marketing automation

CRM systems

Job description

• Bachelor’s degree required

BNP Paribas Asset Management ("BNPP AM") is the investment arm of BNP Paribas, a leading banking group in Europe with international reach. At BNPP AM, we aim to generate long-term sustainable investment returns for our clients, based on a unique sustainability-driven philosophy. This philosophy has shaped our firm and directs all we do: our strategy, our culture, our structure, our products and our processes; the way we engage with our clients and our role in influencing the companies and the markets we invest in.

Role Description And Purpose

The Marketing Specialist - Americas (Role ID: R006709), located in either New York or Boston, plays a key role in advancing global and regional business priorities by driving digital engagement, executing multichannel marketing campaigns, and contributing to revenue growth. This opportunity is ideal for a high-performing, self-starter who is eager to work across many countries and cultures, while growing their knowledge of marketing and investments within a leading global asset manager.

As a member of BNP Paribas Asset Management’s Americas Marketing team, the Specialist will report to the Head of Marketing for the Americas and support the development and execution of integrated marketing programs spanning content, digital channels, campaigns, events, sponsorships, and roadshows, while also exploring new marketing technology offerings to optimize operations and reporting.

Partnering with sales, client service, investments, content, digital, and design teams, the Specialist will deliver high-impact initiatives that elevate our focus strategies, advance the client journey, generate qualified leads, and build brand awareness.

Key Responsibilities

• Execute high-impact marketing and lead-nurturing initiatives that promote focus strategies, engage target audiences, and support business growth
• Implement and distribute campaigns across email, paid media, LinkedIn, search engine marketing, websites, and other digital channels
• Coordinate the planning and execution of proprietary and sponsored events, including roadshows
• Own the timely production of collateral, including sales ideas, website and social media content, videos, infographics, and email communications
• Collaborate with Sales and client service on campaign distribution, lead follow-up, and clear reporting of marketing activity and outcomes
• Exploring new technology offerings to help reduce costs, increase productivity and enhance ROI to the business overall
• Identify opportunities to evolve formats, content, and delivery in response to client needs and market trends
• Partner with global teams, including: content, editorial, creative, digital, investments, agencies, and compliance teams to deliver cohesive, high-quality marketing materials
• Track campaign performance and implement engaging reporting structures against established KPIs, analyze results, and provide actionable recommendations to improve marketing effectiveness
• Generate ideas and deliver new and innovative ways of promoting BNPP AM and our capabilities
• Support special marketing projects and broader business priorities as required

Essential Qualifications & Experience

• Minimum of 1 to 3 years of marketing experience, preferably within asset management or financial services
• Bachelor’s degree required
• Proficiency in Spanish or Portuguese a plus
• Excellent writing skills
• Strong interest in data and the ability to use insights to inform decisions
• Strategic thinker with a hands-on, execution-focused approach
• Exceptional attention to detail and commitment to high-quality work
• Entrepreneurial mindset, intellectual curiosity, and a proactive approach to problem-solving
• Desire to work in a collaborative, positive, and energized, team-oriented environment

Essential Skills/competencies (Technical/behavioral/leadership)

MARKETING KNOWLEDGE

• Ability to measure and optimize the performance and ROI on marketing activities
• Familiarity or strong desire to learn marketing automation, CRM systems and emerging trends in asset management

Conduct

• Be a role model, supporting and fostering a culture of good conduct.
• Demonstrate proactivity, transparency, and accountability for identifying and managing conduct risks.
• Consider the implications of your actions on colleagues, partners, and clients before making decisions and escape issues to your manager when unsure.

What's In It For You.

Your engagement to unlock your potential and deliver high performance will be the driving force that will enable you to benefit from all that BNPP AM has to offer. As a Company, we recognise the value of Emotional Intelligence in the workplace as it enables effective collaboration, motivation, wellbeing, job satisfaction and sustainable performance at work. Culturally, we are more human than corporate so whilst high performance and strong expertise is a given, we value trust, empathy, and empowerment.

In return, we can offer you things that money cannot buy:

• Dynamic career opportunities across the globe
• Volunteering initiatives to support our local communities and connect with our colleagues.
• The opportunity to contribute to our award-winning Sustainability efforts and join our community of Future Makers
• Access to a robust wellbeing program including mental health support and resources.
• An award-winning online learning and development platform
• Hybrid working
• A diverse and inclusive working environment where you can be your authentic self.

Physical presence in office is an essential function of this position. This role has the flexibility of being hybrid, consisting of an in office and remote working component.

The expected starting salary range for this position in New York City/Boston is between $90,000 to $110,000 annually. Actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in role, base salary of internal peers, prior performance, business line, and geographic/office location.

Our firm is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.