Marketing Specialist (ACPE)(PCN 05-0215)

State of Alaska; Anchorage (AK); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible/Hybrid Work Schedule

Telework up to four days

Job summary

State of Alaska’s Alaska Commission on Postsecondary Education (ACPE) seeks a Marketing Specialist to craft content for education loans, scholarships, and outreach. The role oversees ACPE’s social media, develops strategic stakeholder content, and drives awareness aligned with ACPE’s plan and mission.

The successful candidate will contribute to a collaborative Communications & Outreach team, support marketing initiatives, and engage with internal and external partners to advance postsecondary

Qualifications

• Baccalaureate degree in marketing/communications or four years of relevant professional experience.
• Directly relevant experience may substitute for the education requirement; preference given to a degree.
• Experience in communications and outreach is highly valued.

Responsibilities

• Create marketing content for ACPE’s education loans, scholarships and grants.
• Manage all of ACPE’s social media platforms.
• Develop strategic stakeholder content to inform and improve awareness.
• Support ACPE’s Strategic Plan, Mission, and Vision.

Skills

SEO & Social Media

Marketing research

Higher education trends

Alaska education challenges

Education

Bachelor's degree in marketing/communications

Tools

MS Office

Adobe Creative Suite

Job description

Marketing Specialist (ACPE)(PCN 05-0215) in Anchorage, AK

State of Alaska

Location

Anchorage, AK

Full Time

Remote Employment

Flexible/Hybrid

56062

Department

Alaska Commission on Postsecondary Education

Do you thrive in a team-centric environment?

Are you seeking a position that encourages creative thinking?

If so, you are encouraged to join the Communications & Outreach team at the Alaska Commission on Postsecondary Education (ACPE).

Position Summary:

The Alaska Commission on Postsecondary Education (ACPE) is seeking a Marketing Specialist to join our Communications and Outreach team. The successful applicant will create marketing content for ACPE’s education loans, scholarship and grant programs, and Outreach resources. The Marketing Specialist will manage all of ACPE’s social media platforms, identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE’s Strategic Plan, Mission, and Vision.

Why Join Our Team:

Mission: ACPE provides sustainable solutions for college, career and technical training. We are a collaborative team that supports one another. We actively support and model ACPE’s values:Service, Innovation, Empowerment, Quality, and Accountability. For more information about ACPE, our mission and our services, visit our website at: http://acpe.alaska.gov

Culture: We value continuous learning and growth. ACPE is the State’s postsecondary education agency, promoting access to, and success in, education and career training after high school. We are Alaska’s trusted higher education agency; our purpose is to serve Alaskans. We operate with integrity in everything we do.

Professional Growth: We support training for employees and have opportunities for upward mobility. ACPE seeks engaged candidates who are eager to expand their knowledge and skills. We are committed to providing the training and support needed for the right candidate to succeed.

Office Location: This position is located in Anchorage.ACPE’s Anchorage office is located on Bragaw Street near Northern Lights; conveniently close to public transportation with ample parking available.

Flexible/Hybrid Work Schedule: This position offers a flexible/hybrid work schedule. However, during the probationary period, employees are required to work full-time, in person, Monday through Friday. For more information, please review the State of Alaska Telework Policy. (Download PDF reader)

Upon successfully completing the probationary period, employees become eligible to telework from the Greater Anchorage area. Employees may telework up to four days per week and work in-person at the Anchorage office one day per week. Currently, all staff work in-office on Wednesday; this schedule may change based on agency needs, operational needs, special projects, meetings, or other job responsibilities that may require employees to work in the office more frequently. Employees should be prepared to report to the office as needed.

Benefits:As a State of Alaska employee, you may be eligible for a comprehensive benefits package. Actual benefits vary based on bargaining unit, position type, and full – or part-time status.

Insurance Benefits:

• Medical, dental, and vision insurance with employer contributions
• Employer-paid Basic Life Insurance (additional optional coverage may be available)
• Optional insurance plans, including long- and short-term disability, accidental death and dismemberment (AD&D), long-term care, and supplemental survivor benefits
• Flexible Spending Accounts (FSAs) for eligible health care or dependent care expenses

Retirement Benefits:

• Membership in the Public Employees’ Retirement System (PERS) or Teachers’ Retirement System (TRS), as applicable
• Employer contributions to defined benefit or defined contribution retirement plans, depending on date of hireli>
• Contributions to the Alaska Supplemental Annuity in lieu of Social Security
• Optional participation in the Alaska Deferred Compensation Program

Paid Leave and Other Benefits:

• Personal leave that increases with years of service
• Twelve paid State holidays each year

What We’re Looking For – Desired Knowledge, Skills, and Abilities:

Knowledge:

• Marketing elements, such as SEO, social media, marketing research methods
• Current state and national trends in higher education
• Current state and national trends in social media development and implementation
• Education challenges/barriers for low-income and first-generation college going students, especially those unique to Alaska, its rural communities and its native populations

Skills:

• Effective communications, both written and oral, including written summaries and analyses of complex information
• Fostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholders
• Prioritizing, persuasion, and negotiation
• Problem identification and resolution
• MS Office
• Marketing Software (Adobe Creative Suite)
• Developing and maintaining relationships with internal and external partners
• Understanding and interpreting communications and applying appropriate policies, regulations and laws

Abilities:

• Perform high level analysis of data; identify trends and develop charts/graphs to visually represent information;
• Develop strategic content and schedule implementation
• Manage content and agency engagement
• Inter-agency and external stakeholder campaign coordination
• Perform job functions responsibly, take initiative and develop ideas with supervisor and co-workers
• Professionally and accurately represent ACPE, our programs, and partners
• Articulate the value of postsecondary education
• Collaborate across agency marketing/outreach and external stakeholders in support or ACPE’s strategic plan

Minimum Qualifications

Baccalaureate degree in related marketing/communications field or four years of relevant professional experience.

Directly relevant experience may be substituted for the education requirement on a year-by-year basis. However, preference will be given to applicants meeting the degree requirement.

Additional Required Information

This is a fully exempt job class under AS 39.25.110(11).

Additional Required Information:

The duties of this position require the evaluation of competencies that cannot be fully assessed through the application alone; therefore, a cover letter is required and must be submitted with your online application. Your cover letter should be no more than one page (2-3 paragraphs).

In your cover letter, describe how your knowledge, skills, abilities, and experience align with the key responsibilities and desired qualifications outlined in this job bulletin. If you reference work experience that is not already documented in your application, include the employer’s name, job title, dates of employment, whether the position was full-time or part-time, and a brief description of your responsibilities.

Applicants who do not submit a cover letter or who fail to adequately address the requested information may not advance to the next stage of the recruitment and selection process.

Education:If postsecondary education is being used to meet minimum qualifications, you must complete the Education and Training section of the application and attach your transcripts to your application. If you have not obtained a degree, please indicate the number of credit hours earned in the “Degrees Obtained” field.

Special Instructions for Foreign Education: Education completed in foreign colleges or universities may be used to meet the above requirements, if applicable. If utilizing this education you must show that the education credentials have been submitted to a private organization that specializes in interpretation of foreign educational credentials and that such education has been deemed to be at least equivalent to that gained in conventional U.S. education programs; or an accredited U.S. state university reports the other institution as one whose transcript is given full value, or full value is given in subject areas applicable to the curricula at the state university.

It is your responsibility to provide such evidence when applying.

Interview:

Applicants invited for an interview will be required to provide the following at the time of the interview:

• List of three (3) professional references including current daytime phone numbers.
• Copies of your two (2) most recent performance evaluations. Letters of reference may be substituted for evaluations.

THIS RECRUITMENT IS FOR ALASKA RESIDENTS ONLY

This recruitment is open to Alaska Residents only. Applicants must meet Alaska Residency Requirements to be considered for employment at this time.

Special Notice: Please Read Carefully.

An applicant’s response to the minimum qualification question must be supported by the job application.

This position is established as an exempt position range 16/17.

This position is in the exempt service; therefore, it is not covered by the terms of a collective bargaining agreement. As a result, ACPE may choose to fill this position as soon as a qualified applicant is identified. While ACPE is in the Department of Education and Early Development for administrative support services only, the Commission and its staff are not subject to the direction of the Commissioner of Education and Early Development nor the State Board of Education.

Applicants with an educational loan through the Commission must be current in payments to be considered for employment. A routine background check will be conducted on those applicants interviewed and under serious consideration for the position.

EEO Statement:

The State of Alaska complies with Title 1 of the Americans with Disabilities Act (ADA). Individuals with disabilities, who require accommodation, auxiliary aides or services, or alternative communication formats, please call 1-800-587-0430 or 465-4095 in Juneau or 907-465-3412(TTY) or correspond with the Division of Personnel & Labor Relations at P.O. Box 110201, Juneau, AK 99811-0201. The State of Alaska is an equal-opportunity employer.

For specific information about this position, please contact the hiring manager at the following:

Kate Hillenbrand, Director of Communications & Outreach

Phone [phone] (Statewide toll-free number)
[phone] (Juneau and out-of-state callers)