Marketing Specialist (ACPE)

Alaska Commission on Postsecondary Education; Anchorage (AK); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Employer-paid Basic Life Insurance

Flexible Spending Accounts (FSAs)

Retirement benefits

Paid holidays

Job summary

Alaska Commission on Postsecondary Education seeks a Marketing Specialist to craft marketing content for education loans, scholarships and grants, and Outreach resources. You’ll manage ACPE’s social media channels, identify strategic stakeholder content, and support ACPE’s Strategic Plan, Mission, and Vision in a collaborative, team-based setting.

The role emphasizes content development, analytics, and outreach to inform and connect with Alaskans.

Qualifications

• Baccalaureate degree in marketing/communications or four years of relevant professional experience.
• Directly relevant experience may substitute for the education requirement; preference given to degree.
• Experience creating marketing content and managing social media campaigns.
• Knowledge of SEO, marketing research methods, and analytics.

Skills

Content marketing

Social media management

Stakeholder engagement

Data analytics

MS Office

Adobe Creative Suite

Web analytics

Google Ads

Education

Bachelor's degree in marketing/communications

Job description

Job Description

Do you thrive in a team-centric environment?

Are you seeking a position that encourages creative thinking?

If so, you are encouraged to join the Communications & Outreach team at the Alaska Commission on Postsecondary Education (ACPE).

Position Summary

The Alaska Commission on Postsecondary Education (ACPE) is seeking a Marketing Specialist to join our Communications and Outreach team. The successful applicant will create marketing content for ACPE’s education loans, scholarship and grant programs, and Outreach resources. The Marketing Specialist will manage all of ACPE’s social media platforms, identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE’s Strategic Plan, Mission, and Vision.

Why Join Our Team

Mission

ACPE provides sustainable solutions for college, career and technical training. We are a collaborative team that supports one another. We actively support and model ACPE’s values:

Service, Innovation, Empowerment, Quality, and Accountability

.

For more information about ACPE, our mission and our services, visit our website at:

http://acpe.alaska.gov

Culture

We value continuous learning and growth. ACPE is the State’s postsecondary education agency, promoting access to, and success in, education and career training after high school. We are Alaska’s trusted higher education agency; our purpose is to serve Alaskans. We operate with integrity in everything we do.

Professional Growth

We support training for employees and have opportunities for upward mobility. ACPE seeks engaged candidates who are eager to expand their knowledge and skills. We are committed to providing the training and support needed for the right candidate to succeed.

Office Location

This position is located in Anchorage.ACPE’s Anchorage office is located on Bragaw Street near Northern Lights; conveniently close to public transportation with ample parking available.

Flexible/Hybrid Work Schedule

: This position offers a flexible/hybrid work schedule. However, during the probationary period, employees are required to work full-time, in person, Monday through Friday. For more information, please review the State of Alaska Telework Policy. Upon successfully completing the probationary period, employees become eligible to telework from the Greater Anchorage area. Employees may telework up to four days per week and work in-person at the Anchorage office one day per week. Currently, all staff work in-office on Wednesday; this schedule may change based on agency needs, operational needs, special projects, meetings, or other job responsibilities that may require employees to work in the office more frequently. Employees should be prepared to report to the office as needed.

Benefits

As a State of Alaska employee, you may be eligible for a comprehensive benefits package. Actual benefits vary based on bargaining unit, position type, and full – or part-time status.

For complete information about insurance, retirement, and leave benefits, visit the State of Alaska Division of Retirement and Benefits website.

Insurance Benefits

• Medical, dental, and vision insurance with employer contributions
• Employer-paid Basic Life Insurance (additional optional coverage may be available)
• Optional insurance plans, including long- and short-term disability, accidental death and dismemberment (AD&D), long-term care, and supplemental survivor benefits
• Flexible Spending Accounts (FSAs) for eligible health care or dependent care expenses

Retirement Benefits

• Membership in the Public Employees’ Retirement System (PERS) or Teachers’ Retirement System (TRS), as applicable
• Employer contributions to defined benefit or defined contribution retirement plans, depending on date of hire
• Contributions to the Alaska Supplemental Annuity in lieu of Social Security
• Optional participation in the Alaska Deferred Compensation Program

Paid Leave and Other Benefits

• Personal leave that increases with years of service
• Twelve paid State holidays each year

What We’re Looking For – Desired Knowledge, Skills, and Abilities

Knowledge

Marketing elements, such as SEO, social media, marketing research methods

Marketing data analytics & tools

Current state and national trends in higher education

Current state and national trends in social media development and implementation

Education challenges/barriers for low-income and first-generation college going students, especially those unique to Alaska, its rural communities and its native populations

Skills

Effective communications, both written and oral, including written summaries and analyses of complex information

Fostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholders

Prioritizing, persuasion, and negotiation

Problem identification and resolution

MS Office

Marketing Software (Adobe Creative Suite)

Applications (Web analytics, Google Adwords, etc.)

Developing and maintaining relationships with internal and external partners

Understanding and interpreting communications and applying appropriate policies, regulations and laws

Abilities

Perform high level analysis of data; identify trends and develop charts/graphs to visually represent information;

Develop strategic content and schedule implementation

Manage content and agency engagement

Inter-agency and external stakeholder campaign coordination

Perform job functions responsibly, take initiative and develop ideas with supervisor and co-workers

Professionally and accurately represent ACPE, our programs, and partners

Articulate the value of postsecondary education

Collaborate across agency marketing/outreach and external stakeholders in support or ACPE’s strategic plan

Minimum Qualifications

Baccalaureate degree in related marketing/communications field or four years of relevant professional experience.

Directly relevant experience may be substituted for the education requirement on a year-by-year basis. However, preference will be given to applicants meeting the degree requirement.

Additional Required Information

This is a fully exempt job class under AS 39.25.110(11).

Cover Letter Required

The duties of this position require the evaluation of competencies that cannot be fully assessed through the application alone; therefore, a cover letter is required and must be submitted with your online application. Your cover letter should be no more than one page (2-3 paragraphs).

In your cover letter, describe how your knowledge, skills, abilities, and experience align with the key responsibilities and desired qualifications outlined in this job bulletin. If you reference work experience that is not already documented in your application, include the employer’s name, job title, dates of employment, whether the position was full-time or part-time, and a brief description of your responsibilities.

Applicants who do not submit a cover letter or who fail to adequately address the requested information may not advance to the next stage of the recruitment and selection process.

Education

If postsecondary education is being used to meet minimum qualifications, you must complete the Education and Training section of the application and attach your transcripts to your application. If you have not obtained a degree, please indicate the number of credit hours earned in the "Degrees Obtained" field.

Special Instructions for Foreign Education

Education completed in foreign colleges or universities may be used to meet the above requirements, if applicable. If utilizing this education you must show that the education credentials have been submitted to a private organization that specializes in interpretation of foreign educational credentials and that such education has been deemed to be at least equivalent to that gained in conventional U.S. education programs; or an accredited U.S. state university reports the other institution as one whose t