Marketing Specialist 2

Dexian; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Dexian is seeking a Marketing Specialist in Atlanta, GA to develop and execute comprehensive communication plans and multi-channel campaigns. You will craft key messages, support leadership communications, and ensure consistent brand-aligned messaging across internal and external channels.

The role emphasizes collaboration with business leaders to drive awareness, engagement, and adoption of programs and initiatives, leveraging multi-channel tactics and measured outcomes.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field.

Responsibilities

• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages that align with corporate objectives and brand standards.
• Ensure consistent messaging across internal and external communication channels.
• Support executive communications, leadership presentations, and organizational announcements.

Education

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field

Job description

Job Title - Marketing Specialist

Job Location: Atlanta, GA 30309

Duration: 4 Years

MAJOR JOB RESPONSIBILITIES:

Functional Expertise:

• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages that align with corporate objectives and brand standards.
• Ensure consistent messaging across internal and external communication channels.
• Support executive communications, leadership presentations, and organizational announcements.

Business Acumen:

• Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
• Create marketing plans including audience segmentation, messaging strategies, communication tactics, and successful metrics.
• Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
• Monitor campaign performance and recommend adjustments to improve effectiveness.
• Support marketing initiatives that enhance organizational reputation and stakeholder engagement.

Engagement:

• Develop communication programs that increase employee awareness and engagement.
• Support organizational events, recognition programs, and change initiatives.
• Create internal marketing campaigns promoting strategic programs and organizational priorities.
• Measure employee engagement and communication effectiveness.

Driving Results:

• Develop promotional strategies and communication materials for organizational events, conferences, workshops, and leadership meetings.
• Coordinate event communications before, during, and after events.
• Support stakeholder outreach and engagement activities.

Education, Certifications/Licenses:

Required:

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field.

Desired Skills and Experience

Job Title - Marketing Specialist

Job Location: Atlanta, GA 30309

Duration: 4 Years

MAJOR JOB RESPONSIBILITIES:

Functional Expertise:

• Develop and execute communication plans that support business objectives and organizational priorities.
• Serve as a communications advisor to business leaders and project teams.
• Develop key messages that align with corporate objectives and brand standards.
• Ensure consistent messaging across internal and external communication channels.
• Support executive communications, leadership presentations, and organizational announcements.

Business Acumen:

• Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
• Create marketing plans including audience segmentation, messaging strategies, communication tactics, and successful metrics.
• Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
• Monitor campaign performance and recommend adjustments to improve effectiveness.
• Support marketing initiatives that enhance organizational reputation and stakeholder engagement.

Engagement:

• Develop communication programs that increase employee awareness and engagement.
• Support organizational events, recognition programs, and change initiatives.
• Create internal marketing campaigns promoting strategic programs and organizational priorities.
• Measure employee engagement and communication effectiveness.

Driving Results:

• Develop promotional strategies and communication materials for organizational events, conferences, workshops, and leadership meetings.
• Coordinate event communications before, during, and after events.
• Support stakeholder outreach and engagement activities.

Education, Certifications/Licenses:

Required:

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field.

Dexian stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, Dexian combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support. Dexian connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals. To learn more, please visit https://dexian.com/. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.