Marketing Specialist

Riverside Integrated Solutions; Winona (MN); Hybrid; USD 27,552 - 33,062; Full time

Job summary

RiverSide Integrated Solutions, Inc. is seeking a Marketing Specialist to support the Business Development Manager in developing marketing and brand strategies. This role will execute marketing activities and help build brand awareness.

The ideal candidate has digital marketing experience or willingness to learn, with strong communication skills; this is a hybrid role traveling between Lewiston and Winona facilities.

Qualifications

• 2 or 4-year degree in a related field preferred.
• Website management knowledge
• Social media business experience across various platforms
• SEO understanding and use of analytics
• Excellent verbal and written communication skills
• Detail-oriented with excellent organizational, time management and problem-solving skills
• Positive, team oriented creative mindset that is open to trying new ideas
• High energy, self-starter who can think and work independently
• Experience in Adobe Creative Suite, Canva, HubSpot and other content creation programs preferred

Responsibilities

• Create and maintain RiverSide marketing materials (graphics, brochures, website content)
• Oversee/update RiverSide social media accounts (LinkedIn, Facebook, YouTube)
• Develop and publish content across blogs, social media, and website
• Coordinate with partners and vendors on campaigns
• Analyze campaign performance and SEO metrics
• Design/distribute the internal company newsletter
• Promote company engagement activities and events
• Support management with marketing/communications
• Promote job openings with HR marketing
• Conduct market research to identify sales opportunities
• Follow up on sales leads
• Prepare sales quotes/proposals with cross-team support
• Perform other duties and special projects

Skills

Website management

Social media management

SEO analytics

Verbal and written communication

Attention to detail

Creative thinking

Independent self-starter

Education

Related field degree

Tools

Adobe Creative Suite

Canva

HubSpot

Job description

Marketing Specialist

Job Details

• Level: Experienced
• Job Location: EMS - Winona - Winona, MN 55987
• Salary Range: $20.00 - $24.00 Hourly
• Travel Percentage: To and From RiverSide Facilities
• Job Shift: Day

Location: Lewiston or Winona Facility. Hybrid (2 days a week on site)

Shift/Hours: Day Hours

Position Status: Full-Time

The Company:

RiverSide Integrated Solutions, Inc. is an advanced Contract Manufacturer providing robust comprehensive solutions in Circuit Board Assembly, Electromechanical & Mechanical Assembly, Kitting, Supply Chain Management, Fulfillment, Distribution, and Reverse Logistics. With a culture of customer focused solutions and continuous improvement, RiverSide Integrated Solutions, Inc. is uniquely positioned to respond to any customer need. As a co-worker, you will be offered a variety of competitive benefits including medical, dental, disability, life, 401K and more. Come join our team to be a part of a great organization!

The Team:

The Marketing Specialist is part of the Customer Engagement Team. Our Customer Engagement Team functions as the main contact point for representatives of our customers and prospects. We are the internal voice of the customer and it is our responsibility to cultivate and grow relationships based upon our knowledge and service.

The Role:

The Marketing Specialist will support the Business Development Manager in developing the overall internal and external Marketing and Brand strategy for RiverSide Integrated Solutions. This role has the responsibility for executing the Marketing and Brand related activities for the organization. It is central to building brand awareness, enticing new customer acquisitions, supporting recruitment efforts, and fostering employee engagement through creative marketing initiatives. The ideal candidate is a self-starter, with digital marketing experience, or a willingness to learn standard concepts and practices within marketing, advertising and branding.

Responsibilities & Qualifications

You will spend your time:

• Create and maintain RiverSide marketing and advertising materials including graphics, brochures, website content
• Oversee and update RiverSide social media accounts (LinkedIn, Facebook, YouTube)
• Develop and publish informative and engaging content across multiple platforms (blogs, social media, website)
• Working with industry partners and vendors on marketing and advertising campaigns
• Analyze and report on the performance of marketing campaigns and Search Engine Optimization (SEO)
• Design and distribute the internal company newsletter
• Promote, market and brand company engagement activities and events
• Support management with internal and external marketing and communications
• Support the Human Resources team with marketing and promotion of job openings
• Conduct market research to identify potential sales opportunities
• Follow-up on company generated sales leads
• Prepare sales quotes and proposals, with support from other teams
• Perform other duties and special projects as assigned

We are excited about you if you have:

• 2 or 4-year degree in a related field preferred
• Website management knowledge
• Social media business experience across various platforms
• SEO understanding and use of analytics
• Excellent verbal and written communication skills
• Detail-oriented with excellent organizational, time management and problem-solving skills
• Positive, team oriented creative mindset that is open to trying new ideas
• High energy, self-starter who can think and work independently
• Experience in Adobe Creative Suite, Canva, HubSpot and other content creation programs preferred

Travel:

This position will travel between the RiverSide Lewiston and Winona facilities. Infrequent travel for trainings and/or business needs may be required.

Physical Requirements:

• Frequent bending, twisting, reaching, kneeling
• Ability to walk, stand, and sit
• Lifting up to 10 pounds

Work Environment:

Office setting