Marketing Specialist

Element Solutions Inc; Waterbury (CT); On-site; USD 48,000 - 80,000; Full time

Benefits offered by this job

Bonus plan

401k plan

Life Insurance

Medical Insurance

9 holidays

Job summary

Element Solutions Inc seeks a Marketing Communications Specialist to develop and execute communications strategies that support brand awareness, customer engagement, and business growth.

You will create compelling content, manage internal and external communications, support marketing campaigns, and ensure consistent messaging across channels, collaborating with regional teams and cross-functional partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field.
• 2–4 years of experience in marketing communications or related roles.
• Familiarity with digital marketing tools, social media platforms, and analytics.

Responsibilities

• Develop and execute the strategic marketing plan for growth in designated markets.
• Develop internal and external communications aligned with regional goals.
• Support regional initiatives and work with LOB leaders.
• Partner with sales and technical teams on enablement tools and campaigns.
• Collaborate on social media content, track reach and engagement metrics.
• Plan regional events, seminars, and tradeshows in line with objectives.
• Create articles, presentations, webinars, ads, and collateral; obtain approvals.

Skills

Marketing communications

Content creation

Analytics

Digital marketing tools

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Adobe Suite

Content management systems

Job description

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Challenge Yourself and Impact the Future!

MacDermid Enthone Industrial Solutions operates as a business of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

MacDermid Enthone Industrial Solutions is a global supplier of industrial metal and plastic finishing chemistries. We primarily design and manufacture chemical systems that protect and decorate surfaces. Our high-performance functional coatings improve resistance to wear and tear, such as hard chrome plating of shock absorbers for cars, or provide corrosion resistance for appliance parts. Our decorative performance coatings apply finishes for parts in various end markets such as automotive interiors or jewelry surfaces. As part of our broader sustainable solutions platform, we also provide both chemistry and equipment for turnkey wastewater treatment, and recycle and reuse solutions. Our industrial customer base is highly diverse and includes customers in the following end markets: appliances and electronics; automotive parts; industrial parts; plumbing goods; construction equipment; and transportation equipment.

We strive to embody the five 'Elements of our Culture'- our '5C's'; Challenge, Commit, Collaborate, Choose, and Care. These core values are the foundation of our organization which our employees embrace in their interactions with customers, colleagues and other stakeholders, to drive financial performance and create a rewarding work environment.

Who are we looking for?

The Marketing Communications Specialist is responsible for developing and executing communication strategies that support brand awareness, customer engagement, and business growth. This role creates compelling content, manages internal and external communications, supports marketing campaigns, and ensures consistent messaging across all channels. The Marketing Communications Specialist plays a key role in strengthening the company’s brand and supporting its marketing initiatives.

What will you be doing?

• Contribute to the development and execution of the strategic marketing plan for the growth and development of the MacDermid Enthone Industrial Solutions business in designated markets, in alignment with commercial objectives
• Develop internal and external communications in support of regional line of business (LOB) goals, working with appropriate departments to obtain approvals as necessar
• Support the regional business initiatives, remaining in close alignment with LOB leaders
• Partner with regional sales and technical teams on sales enablement tools and strategies in support of key business objectives and new product introductions
• Collaborate with the social media lead to maintain and create content for social media platforms, using appropriate metrics to track reach and engagement
• Plan, manage, and execute on regional events, seminars, and tradeshows in alignment with LOB objectives
• Develop articles, presentations, talking points, webinars, advertisements, and collateral for both digital and print, obtaining reviews and approvals as necessary
• Collaborate with the social media lead to develop, create, and execute social media content in support of LOB priorities, business initiatives, events, and product launches, using appropriate metrics to track reach, engagement, and performance.
• Develop messaging and positioning that clearly communicates our unique value proposition to key target audiences and segments
• Liaise with external agencies, designers, photographers, and suppliers to ensure schedules, budgets, and briefs are met and delivered to agreed upon specifications
• Develop and manage relationships with cross-functional project teams, including but not limited to, regional and country managers, product teams, technical specialists, sales operations, supply chain, and R&D for the creation of organic and paid media campaigns and general content development
• Expand industry relationships aligning to business priorities, such as regional industry associations, trade publications, and third-party event producers to optimize MacDermid Enthone’s position in the marketplace across channels, measuring impact

Who are You?

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field

2–4 years of experience in marketing communications, content creation, or related roles

• Familiarity with digital marketing tools, social media platforms, and analytics

Experience with content management systems and basic design tools (e.g., Canva, Adobe Suite) is a plus

What competencies will you need?

• Strong communication skills including written, verbal, and developing a compelling story
• Excellent Organizational skills
• The ability prioretize and handle multiple deliverables

We are Offering...

As part of our team here, as well as receiving a competitive base salary, you will also participate in a generous performance-related bonus plan. In addition, you will also receive a 401k plan with company matching, Life Insurance, and Medical Insurance as well as 9 holidays.

The typical base salary range for this position is anticipated to be between $62k and $80k annually.

Teamwork - At Element Solutions Inc, you will be part of a highly collaborative culture that promotes continuous improvement through cross-functional partnerships to achieve our mission. We do this through a strong and unified culture and transparent management which has empowered us to create high performing global teams that achieve superior solutions for our customers.

Socially Responsible - We care about what you care about. We respect the individual differences that make up our unique expanding organization. We prioritize both sustainability and social impact in both our business operations and our local communities through our various ESI Cares initiatives and the ESI Foundation. There are many ways to get involved from employee network groups that support your interests and sense of belonging to paid volunteer days.

Equal Opportunity Employer

All qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category applicable under federal, state and local laws.

Nearest Major Market: New Haven
Nearest Secondary Market: Hartford