Marketing Specialist

Blue Eagle Credit Union; Virginia; On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Quarterly BONUS earning potential

Paid holidays

401(k) plan with company match

Health, dental, vision options

Job summary

Blue Eagle Credit Union is seeking a Marketing Specialist to support our mission through campaign execution, financial education initiatives, and member growth. You will create compelling content, manage social channels, and maintain our website while upholding brand standards and regulatory compliance.

You will collaborate with teams to promote credit union products, enhance community relationships, and deliver data-driven insights to improve digital engagement and enrollment in financial

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Experience with content creation tools (Canva, Adobe CS, or similar).
• Experience with digital marketing tools and analytics (GA, Meta, Constant Contact).
• Experience managing Squarespace websites preferred.
• Excellent written, verbal, editing, and visual communication skills.
• Strong organizational and collaboration skills.
• Interest in community outreach and promoting local financial education.

Responsibilities

• Create and production of marketing collateral across channels and formats.
• Manage daily social media posts, engagement, and performance tracking.
• Uphold brand image and ensure compliant, member-focused materials.
• Support community outreach, events, and partnerships.
• Coordinate website updates and SEO/metadata improvements.
• Report on digital metrics to drive loan and membership growth.

Skills

Content creation

Social media management

Brand ambassador

Community outreach

Website management

Analytics

SEO basics

Education

Bachelor's degree or related experience

Tools

Canva

Adobe Creative Suite

Google Analytics

Meta Business Suite

Squarespace

Job description

Description

The Marketing Specialist supports the Credit Union's mission and strategic goals by assisting with the execution of marketing campaigns and initiatives designed to support financial education as well as membership and loan growth. This role helps promote financial products and services, communicates our education-focused banking approach, and fosters positive community relationships. The Specialist assists with day-to-day marketing functions, including content creation, digital media updates, website maintenance, and community outreach. The Specialist is a collaborative and detail-oriented communicator who follows compliance guidelines and helps uphold member trust.

We may be a great fit for you if you can fill the following expectations:

Content Creation: Assists in the design, copywriting, and production of engaging marketing collateral across a variety of channels and in various formats, ensuring messaging accurately promotes credit union products, aligns with brand guidelines, is engaging, and adheres to regulatory compliance standards.

Social Media Management: Supports the daily coordination and upkeep of the Credit Union's social media channels. Responsible for creating posts, scheduling posts, monitoring audience comments and messages, and tracking engagement metrics across platforms. Assists in sharing timely updates, financial literacy tips, member stories, and promotional announcements while maintaining an approachable, professional, yet fun tone that reflects our brand image and values.

Brand Ambassador: Upholds and reinforces the Credit Union's image, mission, core values, and strategic initiatives across all public touchpoints and day-to-day interactions, including strategic community and media partners. Serves as a collaborative, positive representative of the credit union, ensuring consistent use of visual branding, tone, and member-focused standards in both marketing materials and live interactions, helping build and preserve member trust.

Community Involvement: Actively participates in local outreach initiatives, sponsorship events, volunteer projects, and school partnerships. Assists with the logistical preparation, setup, and on-site coordination of community events, engaging enthusiastically with attendees to promote brand awareness, deliver financial education resources, and foster meaningful local relationships.

Website Management & Analytics: Coordinates the regular maintenance, updates, and optimization of the Credit Union's website to ensure an intuitive user experience and accurate, engaging content. Implements the latest best practices (including SEO, AEO, GEO), such as keyword enhancements, metadata management, and content freshness, to drive organic and search discoverability. Monitors and analyzes key digital performance metrics (traffic trends, bounce rates, user navigation, and conversions) to deliver actionable insights that improve digital engagement and support loan and membership growth goals.

Please note, applications for this position will be reviewed beginning December 7, 2026.

Requirements

The 'must haves' for this team member to apply:

• Bachelor's degree in Marketing, Communications, Business, or related field, or related experience equivalent to the degree
• Experience with content creations tools (Canva, Adobe Creative Suite, or similar)
• Experience with digital marketing tools and analytics platforms (Google Analytics, Meta Business Suite, Constant Contact, or similar)
• Experience managing website (preferably Squarespace)
• Excellent written, verbal, editing, and visual communication skills
• Strong organizational, project management, and collaboration skills
• Interest in community outreach, public interaction, and promoting local financial education initiatives
• Current valid Driver’s License with clean driving record

What Blue Eagle brings to the table for our team members:

• Quarterly BONUS earning potential
• Immediately begin earning up to 160 hours of PTO per year (4 weeks)
• Paid holidays (an additional 10 days off per year)
• $0 premium health, dental, vision insurance plan options, in addition to a credit union HSA contribution
• 401(k) plan with company match of 100% up to 6%
• Active wellness program with gym membership reimbursements and more!
• Ancillary benefits such as cancer, critical illness, accident, and life insurance options
• Dependent Care flexible spending account
• Mental Health resources
• Community involvement opportunities provide an additional 8 hours of PTO
• Career development
• High-energy team that celebrates personal & team successes