Marketing Specialist

Remote Jobs; Town of Texas (WI); Remote; USD 50,000 - 70,000; Full time

Job summary

A leading healthcare company in Wisconsin is seeking a Marketing Specialist to develop member engagement campaigns and optimize outreach strategies. Candidates should have a degree in marketing or communications and 1-2 years of relevant experience. This role offers career advancement opportunities and a collaborative work environment with comprehensive benefits.

Benefits

Comprehensive medical, dental, and vision insurance

Flexible Paid Time Off (20 days)

Annual professional development budget of $1500

Qualifications

• 1-2 years of marketing experience focusing on customer/member engagement.
• Experience with marketing automation tools.
• Strong analytical skills and attention to detail.

Responsibilities

• Develop and execute member engagement campaigns to increase service utilization.
• Design A/B tests for outreach campaigns and analyze results.
• Monitor and report on campaign performance metrics.

Skills

Email marketing

Data analysis

Written communication

Education

Bachelor's degree in marketing or communications

Tools

Canva

HubSpot

Job description

Overview

Employer Industry: Healthcare

Why consider this job opportunity:

• Opportunity for career advancement and growth within the organization
• Comprehensive benefits including medical, dental, and vision insurance
• Flexible Paid Time Off (PTO) policy averaging 20 days per year, plus 9 additional company holidays
• Annual professional development budget of $1500
• Supportive and collaborative work environment focused on member engagement
• Chance to make a significant impact in transforming healthcare experiences

What to Expect

What to Expect (Job Responsibilities)

• Develop and execute member engagement campaigns across multiple channels to increase service utilization
• Design and implement A/B tests for outreach campaigns, analyzing results for optimization
• Build and maintain member communication workflows and develop compelling content
• Monitor and report on campaign performance metrics, providing insights and recommendations
• Collaborate with clinical teams to translate service offerings into engaging member communications

What is Required

• A bachelor's degree in marketing, communications, or a related field is preferred
• 1-2 years of marketing experience, including internships, with a focus on customer/member engagement
• Experience with email and text marketing and basic marketing automation tools
• Strong analytical skills with the ability to interpret campaign data and metrics
• Excellent written communication skills with a detail-oriented approach to campaign execution

How to Stand Out (Preferred Qualifications)

• Proficiency with Canva, HubSpot (or other marketing platforms), and social media platforms
• Experience in the healthcare industry or interest in healthcare marketing
• Basic understanding of customer segmentation and targeted marketing principles

#Healthcare #MarketingSpecialist #MemberEngagement #CareerGrowth #DiversityAndInclusion

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