Marketing Specialist

Sioux Falls Area Humane Society; Sioux Falls (SD); On-site; USD 45,000 - 65,000; Full time

Job summary

Sioux Falls Area Humane Society seeks a Marketing Specialist to tell compelling stories about animals and programs, strengthen branding, and support fundraising, events, and communications. You will craft content for social media, email, newsletters, and our website, while maintaining consistent branding across channels.

The role requires creativity, organization, and collaboration with the Marketing team, with occasional evening and weekend events to promote initiatives and engage the

Qualifications

• Portfolio showcasing relevant creative work is required with application.
• Experience in marketing, communications, social media, graphic design, or related area preferred.
• Proficiency in Adobe Suite and graphic layouts, branding, content creation.
• Photography and video creation/editing experience required.
• Excellent organizational and time-management skills with ability to manage multiple projects.
• Strong written and verbal communication skills and ability to work across departments.
• Experience in animal welfare or nonprofit environment preferred.
• Willingness to work evenings/ weekends for events or opportunities.

Responsibilities

• Create engaging content for social media, website, email communications, newsletters, and marketing channels.
• Monitor social media engagement and respond to comments, messages, inquiries.
• Maintain consistent branding, messaging, and visual standards across channels.
• Capture and edit photos and videos featuring animals, staff, and programs.
• Help update website content and online animal/program information.
• Develop graphics, promotional materials, signage, digital content, and brand assets.
• Maintain organized marketing files, photography, video, assets, and materials.
• Assist with planning and executing marketing campaigns.
• Assist with event promotion and provide marketing support before/during/after events.
• Track marketing performance and engagement to identify opportunities.

Skills

Social media

Photography

Video editing

Branding

Content creation

Adobe Suite

Time management

Collaborative work

Education

Bachelor’s degree in Marketing, Communications, PR, Graphic Design, Journalism, or related field

Tools

Adobe Suite

Job description

Sioux Falls Area Humane Society

Marketing Specialist

Department: Marketing

Employment Status: Full-Time, Hourly/Non-Exempt

Join Our Mission

The Sioux Falls Area Humane Society (SFAHS) is seeking a creative, organized, and motivated Marketing Specialist to help share the stories of the animals, people, programs, and partnerships that make our mission possible.

The Marketing Specialist works closely with the Marketing team to develop engaging content, strengthen the SFAHS brand, promote adoptable animals and programs, and support fundraising, events, and organizational communications.

If you enjoy combining creativity with purpose and want your work to make a meaningful difference in the lives of animals and people in our community, we would love to hear from you.

Key Responsibilities

• Create engaging content for SFAHS social media platforms, website, email communications, newsletters, and other marketing channels.
• Monitor social media engagement and help respond appropriately to comments, messages, and community inquiries.
• Maintain consistent SFAHS branding, messaging, and visual standards across communication channels.
• Capture and edit photos and videos featuring adoptable animals, staff, volunteers, programs, events, and community partnerships.
• Help manage and update website content and online animal and program information.
• Develop graphics, promotional materials, signage, digital content, and other branded materials.
• Maintain organized marketing files, photography, video, brand assets, and promotional materials.
• Assist with planning and executing marketing campaigns.
• Assist with event promotion and provide marketing support before, during, and after SFAHS events.
• Track marketing performance and engagement to help identify opportunities to strengthen communication efforts.
• Perform other duties as assigned in support of the SFAHS mission.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, or a related field preferred; equivalent relevant experience will also be considered.

• A portfolio showcasing relevant creative work is required with application.
• Previous experience in marketing, communications, social media, graphic design, or a related area preferred.
• Proficiency in Adobe Suite.
• Knowledge of graphic layouts, branding, and content creation.
• Proficient with cameras, including manual camera settings and lighting techniques.
• Photography and video creation/editing experience required.
• Excellent organizational and time-management skills with the ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills.
• Ability to work collaboratively across departments while also working independently.
• Comfortable working in a fast-paced animal shelter environment.
• Creative, self-motivated, and detail-oriented with strong visual storytelling skills.
• Experience in animal welfare or nonprofit environment preferred.
• Ability to occasionally work evenings and weekends for events, media opportunities, or other organizational needs.

What We’re Looking For

The ideal candidate is a creative storyteller who understands that great marketing is about more than creating attractive content. It is about connecting people to a mission.

We are looking for someone who is collaborative, dependable, adaptable, detail-oriented, and excited to find new ways to showcase the animals in our care, recognize our supporters, promote our programs, and demonstrate the impact SFAHS has throughout the community.