Marketing Specialist

Air Education and Training Command; Randolph Air Force Base (TX); On-site; USD 80,000 - 105,000; Full time

Job summary

Air Education and Training Command at Randolph AFB seeks a public affairs professional to secure media coverage for Air Force and Space Force initiatives across various outlets. The role requires strong storytelling, communication, and collaborative skills to engage partners and audiences effectively.

The position necessitates meeting OPM specialized experience standards (GS-11 level) and experience leading media strategies, evaluating opportunities in traditional and non-traditional spaces, and

Qualifications

• Specialized experience described by OPM for GS-11 level in federal service with media coverage responsibilities.
• Experience collaborating with partners to execute media relations strategies.
• Experience evaluating opportunities for new and non-traditional media spaces and managing social media programs.

Skills

Communication concepts

Safety & security regulations

Develop/Research/Prepare comms

Data gathering & interpretation

Leadership & mentoring

Oral & written communication

Job description

The primary purpose of this position is to secure media coverage and publicity for Air Force and Space Force initiatives across various media outlets, requiring excellent communication, media relations, and storytelling skills, and a preference for collaborative environments.

Specialized Experience

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Positions, Administrative and Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-11 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position being filled. Specialized experience is experience which includes securing media coverage and publicity for initiatives across various media outlets, requiring excellent communication, media relations, and storytelling skills, and a preference for collaborative environments; collaborate with partners to execute media relations strategies and to evaluate opportunities for new and non-traditional media spaces and managing social media program, as well as emerging mediums.

Knowledge, Skills and Abilities (KSAs)

• Knowledge of communication concepts, principles, policies, practices, methods, applications, techniques, standards, and trends applicable to researching, planning, developing, coordinating, leading, and evaluating broad Public Affairs and visual information programs and requirements, strategies, and assets to perform the mission.
• Knowledge of safety and security regulations, practices, and procedures.
• Knowledge of the methods, concepts, and techniques to develop, research, analyze, and evaluate written materials and visual information products to effectively prepare communication products on matters of importance while representing a wide variety of organizations and viewpoints.
• Skill in gathering, evaluating, and interpreting data sufficient to arrive at valid conclusions and to offer meaningful recommendations.
• Ability to plan, organize, and direct the functions and mentor, motivate, and appraise the staff of an organization.
• Ability to communicate both orally and in writing.

PART-TIME OR UNPAID EXPERIENCE

Credit will be given for appropriate unpaid and or part-time work.

You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE

Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment.

You will receive credit for all qualifying experience, including volunteer experience.