Marketing Specialist

1st United Credit Union; Pleasanton (CA); On-site; USD 67,000 - 83,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

1st United Credit Union in Pleasanton seeks a creative marketing professional to plan, execute, and manage integrated campaigns across digital and traditional channels. You will independently drive projects from concept to completion, coordinating with internal teams and external partners to deliver compliant, on-brand solutions.

The role emphasizes strong project management, familiarity with marketing tech stacks, and content creation including photography/video.

Qualifications

• Three to five years of related marketing experience.
• Bachelor's degree or industry certifications in lieu of a degree.
• Strong project management and organizational skills with multiple deadlines.
• Experience with marketing technology platforms, CMS, email marketing, and digital communications.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Comfort with photography and video content creation; on-camera appearances preferred.
• Attention to detail and brand consistency.
• Knowledge of financial products/services is a plus.

Responsibilities

• Create marketing campaigns across digital and traditional channels (email, website, ads, social, events, materials).
• Lead marketing initiatives: timelines, creative development, production, implementation, and post-campaign reporting.
• Develop internal communications and resources to raise organization-wide awareness.
• Collaborate with departments and vendors on campaigns, product launches, promotions, photography, videography.
• Ensure material compliance, disclosures, and ADA requirements; monitor results and suggest improvements.

Skills

Project management

Marketing strategy

Digital marketing

Communication skills

Education

Bachelor's degree

Tools

CMS (Content Management Systems)

Email marketing platforms

Adobe Creative Suite

Microsoft Office

Job description

We believe in our employees, and we want them to believe in us. That’s why we provide job training, skill development, and the opportunity to grow with us! At 1st United Credit Union, we are committed to improving the quality of life for our members and communities we serve across the East Bay and Tri-Valley areas.

We are seeking a creative self-starter to support our brand through planning, execution, and management of integrated marketing campaigns to increase product awareness and membership growth. In this role, you will be responsible for independently managing marketing projects from concept through completion. This will involve collaborating with business units, vendors, and internal stakeholders to deliver effective, compliant, and on‑brand marketing solutions.

Primary Responsibilities:

• Create various forms of marketing campaigns across digital and traditional channels – this includes email, website, advertising, social media, events, promotional materials, etc.
• Take lead on project management for assigned marketing initiatives and coordinate timelines, creative development, production, implementation, and post‑campaign reporting. Develop internal marketing communications, summaries, and resources to support organization‑wide awareness of marketing initiatives.
• Work together with internal departments and external vendors to coordinate marketing projects, product launches, promotional campaigns, photography, videography, and others.
• Develop and proof creative content for digital and traditional marketing channels while maintaining brand voice, messaging consistency, and visual standards.
• Stay abreast of emerging marketing trends, digital platforms, and best practices to recommend innovative opportunities for member engagement.
• Apply knowledge of state and federal regulations to marketing materials, incorporate regulatory disclosures, and ensure marketing materials meet regulatory and ADA requirements.
• Monitor campaign execution across digital and traditional marketing channels, analyze results, and recommend opportunities of improvement.
• Other duties as assigned.

Knowledge and Skills:

• Three years to five years of similar or related experience.
• (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).
• Strong project management and organizational skills with ability to manage multiple deadlines and priorities.
• Experience with marketing technology platforms, content management systems, email marketing platforms, and digital communications.
• Proficient with Microsoft Office and Adobe Creative Suite.
• Comfortability in participating in photography and video content creation, including occasional on‑camera appearances preferred.
• Strong attention to detail and commitment to brand consistency.
• Financial product and service knowledge desired.
• Hybrid/remote work schedule. Primary location is the Pleasanton Corporate office. Travel throughout Alameda County as needed.

Hourly Wage will range from $32.00/hour to $40.00/hour. Wages posted are for grade 10 and will depend on experience.

1st United Credit Union is an Equal Opportunity Employer