Marketing Specialist

Amerilife Group, LLC; Pennsylvania; Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

PTO

Medical insurance

Dental insurance

Vision insurance

Retirement savings plan

Disability insurance

Life insurance

Job summary

Crump seeks a marketing professional to manage projects and develop marketing materials that support business objectives. You will partner with assigned business units to plan annual marketing strategies, produce deliverables such as emails, brochures, and web content, and ensure timely execution.

The role requires coordinating with marketing management, adhering to branding and regulatory standards, and may involve survey design to measure campaign effectiveness.

Qualifications

• Bachelor’s degree in marketing or communications or equivalent
• Two years of experience in a Marketing role
• Experience with marketing and communications best practices (social media, content, analytics)
• Proficiency in Microsoft Office and Adobe Creative Cloud
• Ability to manage multiple projects and meet deadlines
• Strong writing, editing and proofreading skills (AP style)

Responsibilities

• Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders
• Develops marketing plans with business unit leaders and marketing management
• Creates marketing deliverables (emails, brochures, ads, trade shows, web content, social media)
• Proofreads and edits copy before final submission
• Follows compliance review processes to obtain approvals
• Supports design and execution of surveys to assess campaign effectiveness
• Performs routine administrative tasks for the department (lists, inbox, project sharing)

Skills

Communication

Time management

Multitasking

Team collaboration

Problem solving

Writing

Education

Bachelor’s degree in marketing or communications

Tools

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

Dreamweaver

Marketo

Microsoft Dynamics

Job description

Why Crump?

We understand that our teammates are more alike than we are different and that we are One Crump. Supported by leading technology tools and a collaborative work model, we empower our people to serve clients and support each other. Strong brands are built through consistent delivery of a company’s value proposition – for both its employees and its customers. At Crump, we believe in investing in the teammates who work for us, supporting the business goals of the myriad professionals who work with us so they can best meet their clients’ needs, and bettering the communities that house our teammates. These beliefs have allowed Crump to maintain our standing as an industry top performer, not only as measured by sales results but, more importantly, by consistent customer and employee satisfaction and retention.

Job Summary

This position is responsible for managing projects to ensure efficient and effective project management and development of marketing materials that help to support business objectives. Responsible for serving as designated marketing partner to assigned Crump business units and developing/owning annual marketing plans and strategies and creating associated marketing materials. Performs administrative-type duties as required.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders.


• Develops marketing plan working with business unit leaders and marketing management.


• Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests & incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations.


• Proofreads and edits copy prior to submission for final approval.


• Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements.


• May assist in the design and execution of custom surveys to assess campaign effectiveness


• Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails.

Qualifications

Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Effective interpersonal and written communication skills


• Ability to provide excellent customer service to both internal and external customers


• Effective time management skills


• Ability to prioritize and accomplish multiple tasks simultaneously


• Capable of working independently as well as in a team environment


• Ability to work in a self-directed fashion


• Experience with PCs in a Windows environment


• Demonstrated proficiency in basic computer applications such as Microsoft Office software products


• Ability to analyze problems and develop solutions


• Ability to communicate with individuals at all levels of the organization


• Bachelor’s degree in marketing or communications or equivalent education, training and work-related experience


• Two years of experience in a Marketing role


• Proven project management experience


• Ability to build relationships with teammates, internal and external clients and vendors


• Understanding of design capabilities, as well as online content presentation options


• Experience with marketing and communications best practices, such as social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and events


• Strong writing, editing and proofreading skills including knowledge of and adherence to AP Style Guidelines


• Basic understanding of the life insurance industry, including ability to explain basic industry terms


• Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)


• Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development


• Ability and willingness to host virtual events using selected company software, including Webex and providing creative ideas on using the tools within Webex to increase interaction and attendee engagement

Preferred Qualifications

• Experience with Marketo


• Experience with Microsoft Dynamics


• Prior Marketing experience in the Insurance industry


• Knowledge of Crump, its carriers, business partners, and affiliates

What AmeriLife Offers

• We offer a comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.

Equal Employment Opportunity Statement

We are an Equal Opportunity Employer and value diversity at all levels of the organization. All employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, age, national origin, ancestry, disability, genetic information, marital status, veteran or military status, or any other protected characteristic under applicable federal, state, or local law. We are committed to providing an inclusive, equitable, and respectful workplace where all employees can thrive.

AmeriLife Statement

We are committed to full compliance with the Americans with Disabilities Act (ADA) and all applicable state and local disability laws. Reasonable accommodations are available to qualified applicants and employees with disabilities throughout the application and employment process. Requests for accommodation will be handled confidentially. If you require assistance or accommodation during the application process, please contact us at [e-mail].

Pay Transparency Statement

We are committed to pay transparency and equity, in accordance with applicable federal, state, and local laws. Compensation for this role will be determined based on skills, qualifications, experience, and market factors. Where required by law, the pay range for this position will be disclosed in the job posting or provided upon request. Additional compensation information, such as benefits, bonuses, and commissions, will be provided as required by law. We do not discriminate or retaliate against employees or applicants for inquiring about, discussing, or disclosing their pay or the pay of another employee or applicant, as protected under applicable law. Pay ranges are available upon request.

Background Screening Statement

Employment offers are contingent upon the successful completion of a background screening, which may include employment verification, education verification, criminal history check, and other job-related inquiries, as permitted by law. All screenings are conducted in accordance with applicable federal, state, and local laws, and information collected will be kept confidential. If any adverse decision is made based on the results, applicants will be notified and given an opportunity to respond.

Join a company where your contributions make a difference.

The demand for financial services is growing--7 in 10 Americans agree the pandemic has been a wake-up call to re-evaluate long‑term financial goals. * Our business units go to market under different brands (Crump, RiskRighter, Tellus Brokerage Connections, TIME, and Truist Life Insurance Services), yet we all support our mission of delivering more resources, insurance, and retirement solutions, and creating a perfect client experience for financial professionals and consumers. Our culture focuses on embracing diversity and inclusion, while fostering a \"place I want to be\" environment for teammates. If you are passionate about creating change by providing unmatched service, then we may be the place for you.

Corporate Information

Crump, a leading third‑party distributor and service provider of insurance and retirement products, is part of TIH Insurance.