Marketing Specialist

Westminster College; New Wilmington (Lawrence County); On-site; USD 50,000 - 75,000; Full time

Job summary

Westminster College in New Wilmington, PA seeks a Marketing Specialist focused on content creation and short-form video to advance enrollment goals. You will lead multi-channel digital campaigns and ensure brand consistency across channels.

The role emphasizes writing quality, video production, and data-driven optimization, with opportunities to contribute to print, photography, or design as needed.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, English or related field.
• Awareness of social media trends and demonstrated ability to create short form video.
• Exceptional writing skills and ability to edit and proofread documents.
• Proficiency with Adobe Creative Suite.
• Experience creating digital ad campaigns for social platforms preferred.
• Ability to analyze data from social media and make data-informed recommendations.
• Strong collaboration and project management skills.

Responsibilities

• Write and design content for Westminster College websites and materials that celebrate the brand and aid prospective students.
• Create video content and digital ads for platforms such as TikTok, Instagram/Facebook, and YouTube.
• Use social media analytics to produce monthly campaign performance reports.
• Assist with other marketing efforts; potential writing for print, photography, or graphic design.

Skills

Content creation

Short-form video

Writing

Analytics

Team collaboration

Project management

Data-driven

Education

Bachelor's degree in Communications/Marketing/Public Relations/English or related field

Tools

Adobe Creative Suite (Illustrator)

Adobe Creative Suite (InDesign)

Adobe Creative Suite (Photoshop)

Adobe Premiere Pro

GA4/Google Analytics

Job description

Marketing Specialist,

Content Creation -

Westminster College, New Wilmington, PA.

Westminster College seeks a creative team member with a passion for short-form video and superior writing skills to advance the Colleges strategic enrollment goals. The successful candidate will have primary responsibility for multi-channel digital advertising campaigns and will work closely with all members of Office of Marketing & Communication to ensure brand consistency across channels.

Primary Responsibilities

• Web Content. Write and design content for westminster.edu that celebrates the Westminster brand, is helpful to prospective students and families and promotes the institutions visibility in AI searches.
• Short Form Video. Create video content, including digital ads, that promote the College, are consistent with the Westminster brand, and appeal to prospective students and families for platforms such as TikTok, Instagram/Facebook and YouTube.
• Analytics & Evaluation. Use social media analytics to produce monthly reports on the effectiveness of marketing campaigns.
• Additional Tasks. The successful candidate will assist with other Office of Marketing and Communications efforts as assigned. Based on the individuals skills and interests, additional primary responsibilities could include writing for print collateral, photography or graphic design.

Qualifications

• Bachelors degree in Communication, Marketing, Public Relations, English or a related field.
• Awareness of social media trends and demonstrated ability to create short form video.
• Exceptional writing skills and proven ability to edit and proofread documents.
• Proficiency with the Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro, etc.).
• Experience creating digital ad campaigns for social platforms preferred.
• Ability to analyze and interpret data social media and to make data-informed recommendations.
• Google Analytics/GA4 preferred.
• Ability to work effectively in a collaborative environment. Strong project management skills and the ability to independently manage multiple priorities simultaneously.
• Exceptional interpersonal skills, excellent listening skills and the ability to create and maintain working relationships with a diverse range of campus community members.

Westminster College is an Equal Opportunity Employer.