Content & Short-Form Video Marketing Specialist

Westminster College; New Wilmington (Lawrence County); On-site; USD 50,000 - 75,000; Full time

Job summary

Westminster College in New Wilmington, PA seeks a Marketing Specialist focused on content creation and short-form video to advance enrollment goals. You will lead multi-channel digital campaigns and ensure brand consistency across channels.

The role emphasizes writing quality, video production, and data-driven optimization, with opportunities to contribute to print, photography, or design as needed.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, English or related field.
• Awareness of social media trends and demonstrated ability to create short form video.
• Exceptional writing skills and ability to edit and proofread documents.
• Proficiency with Adobe Creative Suite.
• Experience creating digital ad campaigns for social platforms preferred.
• Ability to analyze data from social media and make data-informed recommendations.
• Strong collaboration and project management skills.

Responsibilities

• Write and design content for Westminster College websites and materials that celebrate the brand and aid prospective students.
• Create video content and digital ads for platforms such as TikTok, Instagram/Facebook, and YouTube.
• Use social media analytics to produce monthly campaign performance reports.
• Assist with other marketing efforts; potential writing for print, photography, or graphic design.

Skills

Content creation

Short-form video

Writing

Analytics

Team collaboration

Project management

Data-driven

Education

Bachelor's degree in Communications/Marketing/Public Relations/English or related field

Tools

Adobe Creative Suite (Illustrator)

Adobe Creative Suite (InDesign)

Adobe Creative Suite (Photoshop)

Adobe Premiere Pro

GA4/Google Analytics

Job description

Westminster College in New Wilmington, PA seeks a Marketing Specialist focused on content creation and short-form video to advance enrollment goals. You will lead multi-channel digital campaigns and ensure brand consistency across channels.

The role emphasizes writing quality, video production, and data-driven optimization, with opportunities to contribute to print, photography, or design as needed.