Marketing Specialist

Venteon; Michigan; On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

PTO

Benefits package

Potential for bonus

Job summary

A leading marketing agency is seeking a Marketing and Digital Branding Lead based in Michigan. This full-time role focuses on implementing marketing strategies to enhance product lines in the manufacturing industry. Candidates should have extensive experience in digital marketing tools and branding campaigns. The salary ranges from $80,000 to $90,000 annual. Benefits include PTO and workspace on-site.

Qualifications

• Minimum five years of experience in marketing and branding campaigns.
• At least three years of experience in the manufacturing industry.
• Strong technical skills across various digital tools.

Responsibilities

• Develop and execute integrated marketing campaigns across channels.
• Collaborate with teams to create compelling digital content.
• Identify and recommend adjustments based on digital performance.

Skills

Marketing and branding campaign implementation

Technical skills with CMS

Google Analytics

Digital marketing strategy

Education

Bachelor’s degree

Tools

WordPress

Adobe Creative Suite

CRM tools

Job description

Title: Marketing and Digital Branding Lead

Based at Venteon, your base salary will range from $80,000.00/yr to $90,000.00/yr. Pay will be determined by skills and experience. Discuss details with your recruiter.

Reason for the opening

Revamping product lines post-merger.

Position type

Fully onsite. PTO and benefits package provided with potential for bonus.

Requirements

• Bachelor’s degree and a minimum of five years of experience implementing marketing and branding campaigns.
• Minimum three years of experience in the manufacturing industry.
• Strong technical skills with tools such as WordPress (or other content management system (CMS), Google Analytics, Google Console, Meta Audience Insights, Adobe Creative Suite, Canva, CRM, etc.).

Duties

• Gain and maintain a technical understanding of current company offerings. Collaborate with internal teams to translate technical capabilities into clear, compelling digital content.
• Work closely with the Director of Sales and Marketing to plan, organize, develop, and execute integrated marketing campaigns across content, social media, and digital channels.
• Collaborate and develop strategic objectives and goals to increase revenue for the organization.
• Support trade show activities such as researching relevant shows and developing materials and campaigns for the events.
• Research digital marketing of competitors.
• Identify opportunities in paid media, SEO, content, and social performance; evaluate which channels drive the best ROI; track industry and marketing trends; recommend adjustments based on results.
• Create product-focused assets such as landing pages, videos, email campaigns, and promotional materials.
• Plan, launch, and execute multi-channel marketing campaigns.

Seniority level

Associate

Employment type

Full-time

Job function

Accounting/Auditing

Industries

Motor Vehicle Manufacturing