Marketing Specialist

CPEG Inc.; Louisville (KY); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Employee Ownership (ESOP)

Medical, Dental, Vision Insurance

Competitive PTO & Holidays

Annual bonus possibilities

Educational Assistance

Job summary

CPEG Inc. in Louisville, KY, is seeking a Marketing Specialist to own and execute marketing activities for multiple brands. The role centers on driving B2B campaigns, HubSpot-based programs, and content across digital and print channels.

You will collaborate with engineering, product, and sales teams to translate complex equipment into compelling marketing narratives and assets. A strong hub for growth and brand elevation awaits.

Qualifications

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 5+ years of experience in B2B marketing; prior marketing experience with a B2B manufacturer is a plus.
• Proficiency in MS Office.
• Experience using HubSpot Marketing Hub to create campaigns, tracking URLs, and workflows; HubSpot Certifications are a plus.
• Intermediate proficiency using Adobe InDesign; Photoshop experience is a plus.
• Familiarity with WordPress or similar CMS to make web content edits.
• Familiarity with Google Analytics and Google Ads; working knowledge of SEO/AEO/GEO best practices.
• Strong verbal communication, writing and editing skills with attention to detail.
• Ability to travel domestically as necessary (up to 20%).

Responsibilities

• Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness that align with our strategic messaging.
• Partner closely with engineering, product stakeholders, and sales teams to understand equipment capabilities, applications, and customer challenges.
• Develop advertising content and messaging for industrial trade publications, digital platforms, and sponsored media.
• Coordinate and assist with the development of brochures, emails, case studies, white papers, and slide decks.
• Develop, execute, and track multi-touch drip marketing campaigns that generate leads.
• Manage and execute ongoing web updates such as product pages, news and events, blog posts, landing pages and campaign content.
• Create and execute Social Media posts.
• Support the Multimedia/Graphic Designer by writing and producing first drafts of marketing content that align with the marketing strategy and with CPEG's brand guidelines.
• Support trade shows through messaging, collateral, and pre/post-show campaigns.
• Other relative duties as assigned.

Skills

MS Office

HubSpot Marketing Hub

Google Analytics

Google Ads

SEO / GEO

Verbal & Writing

Travel up to 20%

Education

Bachelor's degree in business administration, marketing, communications, or related field

Tools

Adobe InDesign

Photoshop

WordPress CMS

MS Office

Google Analytics

Google Ads

Job description

Description

Carrier Process Equipment Group (CPEG) offers customers a comprehensive line of large industrial processing equipment for a wide variety of industries. By combining engineering expertise including high tolerance fabrication and assembly, we design and manufacture custom bulk processing equipment and custom fluid solutions. Please visit us at https://www.cpeg.com/ to see the full scale of our product lines and solutions including the diverse family of brands who make up our portfolio.

We are looking for a seasoned Marketing Specialist with HubSpot and B2B experience at our Louisville, KY location to support CPEG's family of brands. This full-time, exempt position is responsible for owning and executing all marketing activities for assigned CPEG brands and serve as the liaison between CPEG and the brands.

Schedule

Monday-Friday, 8 a.m.- 4:45 p.m.

Responsibilities

• Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness that align with our strategic messaging.
• Partner closely with engineering, product stakeholders, and sales teams to understand equipment capabilities, applications, and customer challenges.
• Develop advertising content and messaging for industrial trade publications, digital platforms, and sponsored media.
• Coordinate and assist with the development of brochures, emails, case studies, white papers, and slide decks.
• Develop, execute, and track multi-touch drip marketing campaigns that generate leads.
• Manage and execute ongoing web updates such as product pages, news and events, blog posts, landing pages and campaign content.
• Create and execute Social Media posts.
• Support the Multimedia/Graphic Designer by writing and producing first drafts of marketing content that align with the marketing strategy and with CPEG's brand guidelines.
• Support trade shows through messaging, collateral, and pre/post-show campaigns.
• Other relative duties as assigned.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 5+ years of experience in B2B marketing; prior marketing experience with a B2B manufacturer is a plus.
• Proficiency in MS Office.
• Experience using HubSpot Marketing Hub to create campaigns, tracking url’s, and workflows; HubSpot Certifications (Marketing Hub Software, Inbound Marketing, Email Marketing) is a plus.
• Intermediate proficiency using Adobe InDesign; Photoshop experience is a plus.
• Familiarity with WordPress or similar CMS to make web content edits.
• Familiarity with Google Analytics and Google Ads with working knowledge of SEO/AEO/GEO best practices.
• Strong verbal communication, writing and editing skills with attention to detail and self-motivated with strong prioritization, organization, and project management skills.
• Ability to travel domestically as necessary (up to 20%).

Competitive Benefits

• Generous paid time off as well as 80 hours of holiday pay each year.
• Ability to become an Employee Owner. This benefit is fully funded by the company—no employee contribution required—and builds value for you over time based on the company's performance. While results vary from year to year, the ESOP consistently delivers retirement benefits that exceed those of a typical 401(k) match.
• Medical, Dental, and Vision Insurance. We provide a company contribution with Health Savings Account (HSA) participation. Flexible Spending Accounts (FSAs) are also available for healthcare and dependent care expenses, regardless of whether you are enrolled in a company medical plan.
• Company paid Basic Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability coverage, along with supplemental Short-Term Disability coverage (company pays 50% of premium).
• Voluntary coverages such as additional life insurance, accident insurance and more.
• Employee Assistance Program. Our EAP offers free, confidential support including legal and financial consultations, counseling services, estate planning, travel assistance, and work-life resources such as childcare, eldercare, and health advocacy.
• Employee Referral Program bonus.
• Educational Assistance.
• Annual bonus possibilities.
• Career Advancement. CPEG is 100% employee-owned and led by a dynamic executive team of talented individuals who have risen through the management structure.
• Option to contribute to a 401(k) plan with flexible loan feature—invest in your future while keeping access to your funds if you need them.
• Cash Balance Pension Plan. We contribute to this retirement savings on your behalf—no employee contribution required. Combined with a guaranteed 4% rate of return, this means you receive a consistent and valuable retirement benefit every year.