Marketing Specialist

Steel Technologies LLC; Louisville (KY); Presencial; USD 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid Time Off

9 Paid Holidays starting day one

401(k) with company match

Tuition reimbursement

Descripción de la vacante

Steel Technologies is seeking a Marketing Operations lead to own day-to-day execution of internal and external campaigns, oversee timelines, creative direction, and ensure brand consistency across deliverables.

You will manage the website content, SEO/UX improvements, and content governance while coordinating activities across the U.S., Mexico, and Canada. Build relationships with photographers and videographers, and drive analytics via dashboards to inform decisions.

Formación

• Bachelor's degree in marketing, communications, or related field with 1–3 years of relevant experience.
• Strong writing, editing, and brand governance capabilities.
• Ability to work independently with executives, peers, and vendors; cross-functional collaboration.

Responsabilidades

• Lead content strategy across Steel Technologies social accounts and website.
• Develop and maintain content governance, templates, and brand assets.
• Collaborate with internal teams and acquired companies to integrate marketing tools and processes.
• Translate vendor solutions into actionable outputs and manage vendor relationships.
• Own Appspace across 70+ devices, including zoning, troubleshooting, and channel broadcasting.
• Support translation and localization across US, Mexico, and Canada.
• Analyze KPIs and deliver dashboards and insights.

Conocimientos

Microsoft products/Appspace/SharePoint

Adobe Creative Suite (Photoshop/Illust

Video/Audio production

HTML basics/SEO/AEO/UX/UI

Google Analytics/Social reporting

Educación

Bachelor's degree in Marketing/Communications or related field

Herramientas

Google Analytics

CMS platforms (WordPress etc)

Descripción del empleo

• a. Lead day-to-day execution of internal and external marketing projects (i.e. social media, digital signage, collateral, merchandising, etc.)
• b. Manage timelines, creative direction, and brand consistency across deliverables
• a. Research and vet partners to improve content creation and creative quality
• b. Manage vendor onboarding, project briefs, and performance expectations
• c. Translate vendor solutions into actionable outputs for Steel Tech
• d. Own Appspace across 70+ devices- manage zoning, troubleshooting, and broadcast of channels

3. Website

• a. Own the website: ROI, functionality, creative direction, and content
• b. Ensure content accuracy and brand alignment with internal teams
• c. Translate dense topics into web-friendly content and leverage marketing best practices
• d. Support SEO, AEO, and UX enhancements to improve visibility and user experience

4. Company Branding

• a. Review, update, and maintain brand guidelines, templates, and visual asset libraries
• b. Ensure consistency across platforms, teams, and acquired businesses
• c. Implement brand governance policies and educate teammates on usage standards
• d. Coordinate company merchandise branding and purchases

5. Communication & Organizational Collaboration

• a. Partner with departments to deliver content aligned with business goals
• b. Support translation, change management, and alignment of marketing initiatives across U.S., Mexico, and Canada
• c. Lead integration of marketing tools and processes in acquired companies
• d. Create templates and assist with presentation preparations
• e. Maintain up to date library of regularly used presentation materials
• f. Company outreach
• i. Join industry groups, attend events, and identify opportunities for involvement and collaboration
• ii. Seek out opportunities to partner with organizations in the communities where we live and work
• a. Manage content, strategy, and governance across all Steel Tech social accounts
• b. Develop long-term relationships with local photographers and videographers to acquire photos and video footage of our facilities and departments
• c. Maintain library of internal videos (CEO monthly videos, training, safety, etc.)
• a. Promote innovation by introducing and supporting adoption of new platforms and/or new technologies
• b. Analyze KPI's and deliver actionable reports, dashboards, and insights
• c. Support daily digital tools and advise on broader tech initiatives

8. Other duties as assigned

KNOWLEDGE, SKILLS AND ABILITIES:

Technical Skills:

• - Proficiency with Microsoft products, and platforms like Appspace, SharePoint, and more
• - Advanced knowledge of Adobe Creative Suite products including Photoshop, Illustrator, InDesign, and Premiere Pro preferred
• - Experience with video and audio production, internal messaging, and branded digital signage
• - Familiarity with HTML basics, SEO and AEO, website CMS platforms, and UX/UI principles
• - Ability to analyze performance metrics using Google Analytics and social reporting tools

Soft Skills:

• - Strong project coordination, multi-tasking, and organizational skills with sharp attention to detail
• - Excellent written and verbal communication skills for working with executives, peers, and vendors
• - Demonstrated ability to lead content workflows, enforce brand standards, and manage vendor relationships
• - Must be able to operate independently, prioritize work, and adapt to fast-paced environments
• - Innovative, solutions-focused thinker who brings creative and strategic ideas to execution

Reasonable accommodations may be made for those who are able to perform the essential duties of the job.

EDUCATION AND EXPERIENCE:

A bachelor’s degree in marketing, Communications, or a related field with 1-3 years of relevant experience. Leadership experience, including mentoring team members, is strongly preferred. Formal education may be substituted with experience and training when competency in the position is demonstrated.

WORKING CONDITIONS:

This work is predominately performed in an office setting with minimal to moderate noise due to computers, printers, and people. Occasionally, work will be performed in a manufacturing setting with moderate to high levels of noise due to machinery and equipment. The temperature of the facility will vary based on outside weather conditions. The use of personal protective equipment for safety compliance may be required as deemed necessary by management.

Steel Technologies is a safety-sensitive workplace. All employment offers are contingent upon results of a 10-panel drug screening, including marijuana.

Here's what we can offer:

Insurance:

• Affordable plans for medical, dental, vision, and wellbeing on the first day of the month following your start date
• Employer-Paid dental with available Buy-up options
• Free MDLive Telehealth Services through our Medical Plan
• Competitive Wellness Program, providing up to 100% discount on medical premiums
• Employer-Paid Short-Term and Long-Term Disability with Buy-up options
• Supplemental Accident Insurance through Allstate for additional coverage on accidents, cancer, and long-term care
• Employer-Paid Life Insurance
• Teammate Assistance Program (TAP) which offers professional assistance for Counseling, Financial, Legal and Family services

Work-Life Balance:

• Paid Time Off
• 9 Paid Holidays starting day one!
• Bonus Paid Floating Holiday in recognition of the diversity of our team
• 401(k) after 60 days of employment + competitive match up to 4.5% after one year
• Pretax Health Savings Account
• Pretax Flexible Spending Account
• Quarterly bonus based on company performance
• Tuition reimbursement is available for job related courses to further your education, with up 100% paid tuition for maintenance-related coursework and certifications
• Skill Development Programs
• Learning Management System
• Promotional Opportunities

Local Perks & Discounts:

• Dress for your day!
• Teammate referral bonus
• Boot and Glasses Allowance after 60 days of employment
• Teammates appreciation activities

Steel Technologies is an equal opportunity employer and considers all qualified applicants without regard to any classification protected by federal, state and/or local law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.