Marketing Specialist

Frazier Industrial Company; Long Valley (NJ); On-site; USD 70,000 - 90,000; Full time

Job summary

Frazier Industrial Company is seeking an enthusiastic Marketing Specialist to grow their career across marketing functions, with a strong focus on demand generation, trade shows, events, and content creation. You’ll collaborate with customer-facing teams to expand the brand and attract new business.

You will execute campaigns, manage social channels, develop materials, perform market research, and track KPIs while partnering with cross-functional teams to drive growth and visibility.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Strong written and verbal communication skills.
• 5 years of experience in a related position.
• Familiarity with social media platforms (Instagram, LinkedIn, Facebook, etc.)
• Strong understanding of marketing principals and digital marketing tools
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with Canva, Adobe Creative Suite, or similar is a plus
• Highly organized with strong attention to detail
• Willingness to learn and take initiative
• Experience with CRM, Salesforce a plus

Responsibilities

• Handle all aspects of start-to-finish trade show and events
• Working directly with wider Marketing and Business Units to attract new business and grow Frazier's brand interest
• Development and execution of marketing campaigns (digital, print, social, email)
• Coordinate and schedule social media posts across various platforms
• Create marketing materials such as flyers, emails, and presentations
• Update client collateral and create new communications
• Event planning and direct support for trade shows, webinars, and other promotional events
• Market research and competitor analysis
• Track and report business KPIs
• Assists with administrative tasks and other duties as assigned

Skills

Communication skills

Social media familiarity

Detail-oriented

CRM experience

Willingness to learn

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Microsoft Office

Canva

Adobe Creative Suite

Job description

We are looking for an enthusiastic and detailed-oriented Marketing Specialist to join our growing team. This role is someone looking to continue to grow their career in marketing and gain hands-on experience across a variety of marketing functions. You'll be working directly with executing campaigns, creating content, events and trade shows, and working closely with customers and clients facing teams. The role will mainly focus on what's known as the Demand Generation are of Marketing, handling all aspects of trade shows and events whilst generating and growing the Frazier brand.

Key Responsibilities:

• Handle all aspects of start-to-finish trade show and events
• Working directly with wider Marketing and Business Units to attract new business and grow Frazier's brand interest
• Development and execution of marketing campaigns (digital, print, social, email)
• Coordinate and schedule social media posts across various platforms
• Create marketing materials such as flyers, emails, and presentations
• Update client collateral and create new communications
• Event planning and direct support for trade shows, webinars, and other promotional events
• Market research and competitor analysis
• Track and report business KPIs
• Assists with administrative tasks and other duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Communications, Business or related field
• Strong written and verbal communication skills
• 5 years of experience in a related position
• Familiarity with social media platforms (Instagram, LinkedIn, Facebook, etc.)
• Strong understanding of marketing principals and digital marketing tools
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with Canva, Adobe Creative Suite, or similar is a plus
• Highly organized with strong attention to detail
• Willingness to learn and take initiative
• Experience with CRM, Salesforce a plus

Preferred (but not required):

Full-time: Salary 70,000-90,000 (dependent on experience level)