Marketing Specialist

Roylo Partners; Laredo (TX); On-site; USD 40,000 - 55,000; Full time

Job summary

Roylo Partners in Laredo is seeking a Marketing Specialist to build brands and create connections. This full-time, on-site role supports brand development, promotional initiatives, and marketing projects; ideal for someone creative, organized, and eager to grow professionally.

You will assist with campaigns, develop materials, coordinate social media, track performance, and collaborate with teams to drive business growth. Previous marketing experience is a plus; equal opportunity employer.

Qualifications

• Strong written and verbal communication skills.
• Creative thinking and attention to detail.
• Good organizational and time-management skills.
• Comfortable using spreadsheets, email, and digital platforms.
• Ability to manage multiple priorities and work collaboratively.
• Previous marketing, communications, or promotional experience is a plus.

Responsibilities

• Assist with planning and coordinating marketing campaigns.
• Develop and update promotional materials and brand messaging.
• Support brand awareness and customer engagement initiatives.
• Research market trends, target audiences, and competitor activity.
• Coordinate social media content and digital marketing updates.
• Track campaign performance and prepare marketing reports.
• Collaborate with internal teams to support business objectives.
• Identify opportunities to improve marketing activities and engagement.

Skills

Communication skills

Creative thinking

Organizational skills

Time management

Collaboration

Marketing experience

Job description

Marketing Specialist — Build Brands. Create Connections.

Full-time | On-site

Successful marketing is about understanding audiences, communicating ideas clearly, and creating campaigns that leave a lasting impression. We’re looking for a motivated Marketing Specialist to join our Laredo office and support brand development, promotional initiatives, and marketing projects. If you’re creative, organized, and enjoy combining communication with strategic thinking, this is an opportunity to contribute fresh ideas, develop your professional skills, and help drive business growth.

The Role

• Assist with planning and coordinating marketing campaigns.
• Develop and update promotional materials and brand messaging.
• Support brand awareness and customer engagement initiatives.
• Research market trends, target audiences, and competitor activity.
• Coordinate social media content and digital marketing updates.
• Track campaign performance and prepare marketing reports.
• Collaborate with internal teams to support business objectives.
• Identify opportunities to improve marketing activities and engagement.

What You’ll Need

• Strong written and verbal communication skills.
• Creative thinking and attention to detail.
• Good organizational and time-management skills.
• Comfortable using spreadsheets, email, and digital platforms.
• Ability to manage multiple priorities and work collaboratively.
• Previous marketing, communications, or promotional experience is a plus.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.