Marketing Specialist

Mitti by SafetyCulture; Kansas City (MO); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Mitti by SafetyCulture is seeking a regional marketing professional to bring AMER programs to life, supporting field and partner marketing while aligning local market needs with global campaigns. You will help sales show up with the right message at the right time across the region.

Responsibilities include planning regional events, collaborating with AEs/BDRs, and driving data‑driven optimization to generate pipeline and build brand awareness.

Qualifications

• Plans and executes regional field marketing campaigns and events across AMER.
• Collaborates with AEs and BDRs to align marketing with pipeline goals.
• Writes clear, on‑brand copy for emails, assets, and briefs.
• Uses data to track performance and inform regional strategy.

Responsibilities

• Plan and execute regional field marketing activities — events, webinars, trade shows, and partner activations.
• Work with Account Executives and BDRs to understand market needs and support pipeline goals.
• Track and report on regional campaign performance; iterate to improve outcomes.
• Own event logistics end‑to‑end—venue, vendor, comms, follow‑up; ensure high quality.

Skills

Campaign planning

Cross‑functional collaboration

Data‑driven decision making

English writing

Time zone coordination

Education

Bachelor's degree

Tools

CRM systems

Marketing automation

Project management tools

Job description

Why join us?

Mitti by SafetyCulture is a global tech company, just not the kind you're picturing. Our almost 1,000-person team builds tools that make work better for the three billion frontline workers who keep the world moving. We've got big tech scale, without the sign-off layers or corporate theatre. Every permanent team member gets equity, so when we grow, you do too. This next chapter is about scaling smart, powered by AI, a clear vision and real ownership.

Big tech impact, without the big tech ick.

Role Purpose

• This role exists to bring Mitti's regional marketing programs to life across Americas (AMER) — supporting field and partner marketing efforts that connect local market needs to global campaigns, and helping sales teams show up with the right message in the right place at the right time.

Key Responsibilities

• Plan and execute regional field marketing activities — events, webinars, trade shows, and partner activations — that generate pipeline and build brand awareness across the region
• Work closely with Account Executives (AEs) and Business Development Representatives (BDRs) to understand market needs and ensure marketing activity directly supports pipeline goals
• Track and report on regional campaign performance, using data to iterate quickly and improve outcomes
• Own event logistics end-to-end — venue, vendor, comms, and follow-up — delivering a high‑quality experience without dropping the ball on the details
• Support partner and channel marketing activities across the region, coordinating co‑marketing initiatives with key partners
• Maintain an up‑to‑date view of AMER market trends, competitor activity, and customer insights to inform regional strategy

Technical Skills

• Demonstrated ability to plan and execute marketing campaigns or events —in‑house, agency, or internship experience all count
• Comfortable working with marketing tools — experience with Customer Relationship Management (CRM) systems, marketing automation, or project management platforms is a plus
• Strong written communicator in English — able to write clear, on‑brand copy for emails, event assets, and campaign briefs without heavy editing
• Able to work with data to track campaign performance and summarise results for stakeholders
• Bachelor's degree

Behavioural Skills

• Highly organised and self‑directed — manages multiple projects simultaneously, spots what needs doing before being asked, and follows through without close oversight
• Comfortable working across time zones and cultures; adapts communication style to the audience and context
• Bias for action — moves quickly, iterates, and doesn't wait for a perfect brief before making progress
• Collaborative and commercially aware — understands how marketing activity in‑house, agency, or internship experience all count
• Receptive to feedback and curious about what's working; brings ideas and takes clear steps when something isn't landing

AI Skills

• Uses AI tools (such as ChatGPT, Claude, or similar) to accelerate content production, localisation, and research tasks
• Comfortable experimenting with new AI tools and applying them practically to day‑to‑day marketing work

Success Looks Like

• Regional field marketing activities are running on time, on budget, and generating qualified pipeline for AMER sales teams within the first 90 days
• Campaign and event performance is tracked and reported clearly, with a visible improvement loop in place
• AMER sales teams feel well‑supported — they have the localised assets, event follow‑up, and market intel they need to work effectively
• At least one co‑marketing initiative with a regional partner has been planned and executed end‑to‑end

Key Stakeholders

• Account Executives, Business Development Representatives, and Customer Success
• ManagersGlobal Demand Generation and Campaigns teams
• Content and Brand teams
• Regional channel and technology partners
• External vendors (event production, translation, media)

What You Need To Know

• Travel: 20% travel required for regional events and trade shows across AMER — estimated 6–8 trips per year
• Office/in‑person: Expectation to be in the local office a minimum of 3 days per week where applicable
• Hours: Standard business hours with occasional flexibility needed around event days or cross‑timezone collaboration with global teams

We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire Mitti team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .

You can find out more about life at Mitti via Youtube , Twitter , Instagram and LinkedIn.

To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to Mitti or any of our employees. We are not responsible for any fees associated with unsolicited resumes.