Marketing Specialist

Hope and Healing Center & Institute; Houston (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Hope and Healing Center & Institute in Houston seeks a Marketing Specialist to expand Gateway to Hope’s reach through strategic communications and campaigns for trainings and programs. You’ll develop integrated marketing across email, social, digital ads, and events, manage WordPress content, and measure results to improve impact while collaborating with multiple departments.

The role requires a Bachelor’s degree and 5+ years in marketing, with strong writing, SEO awareness, and proficiency in

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 5+ years of experience in marketing, marketing communications, digital marketing, or related role.
• Experience independently executing marketing campaigns or projects from planning through completion.
• Strong writing, editing, and communication skills with ability to adapt content for different audiences and channels.
• Experience with email marketing platforms, CRM/audience management, social media, and digital tools.
• Experience working in WordPress or comparable CMS.
• Experience creating or adapting marketing materials using Canva or Adobe Creative Suite.
• Strong project coordination and organizational skills with ability to balance multiple campaigns.
• Experience reviewing marketing performance and using campaign data to make recommendations.

Responsibilities

• Develop and execute integrated marketing that promotes HHCI training and events and institutional visibility.
• Independently execute projects from planning through completion across multiple platforms.
• Develop marketing content across channels, including email, social media, digital ads, events, pages.
• Create WordPress website content including landing pages and content updates; apply SEO strategies.
• Monitor campaign performance and use results to improve marketing effectiveness.
• Collaborate across a multifunctional team and organizational departments.
• Identify opportunities to improve marketing processes and audience engagement.

Skills

Marketing strategy

Campaign management

Content creation

Email marketing

SEO content

WordPress CMS

Canva design

Adobe Creative Suite

Social media

Project coordination

Analytics

Education

Bachelor’s degree in Marketing

Tools

Mailchimp

Eventbrite

Asana

SurveyMonkey

WordPress

Job description

Marketing Specialist — Gateway to Hope

About Hope and Healing Center & Institute

The Hope and Healing Center & Institute (HHCI) is a nonprofit redefining how communities understand and respond to mental health through a continuum of clinical and supportive services, community engagement, and innovative training and educational programming.

Gateway to Hope (GTHU), the training program of HHCI, equips individuals, faith communities, schools, and workplaces with practical mental health training and resources designed to help people recognize mental health needs, respond effectively, and connect others to appropriate support.

The Marketing Specialist contributes to the HHCI mission as part of the External Affairs team and is focused on Gateway to Hope’s communications and marketing efforts, helping expand awareness, engagement, and participation in its training and educational programs while working collaboratively across the organization.

About the Role

The Marketing Specialist supports the growth and visibility of Gateway to Hope by developing and executing strategic communications increasing awareness and engagement, support participation in GTHU trainings, events, and educational programs, and advance strategic objectives with measurable results.

What You’ll Do

• Develop and execute integrated marketing that promotes HHCI training and educational events as well as institutional visibility.
• Independently execute projects from planning through completion across multiple platforms. Key skills include building targeted campaigns in Mailchimp and social media, while managing multiple projects and effective time management as well as high-quality work.
• Develop marketing content across channels, including email, social media, digital ads, event promotions, presentations, landing pages, content updates.
• Create WordPress website content including landing pages, make content updates, and demonstrate familiarity with SEO content strategy.
• Monitor campaign performance across marketing channels and use results to improve marketing performance.
• Work collaboratively within a multifunctional team and across organizational departments.
• Identify opportunities to improve marketing processes, audience engagement, campaign execution, and overall effectiveness.

What You Bring

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing, marketing communications, digital marketing, or a related role.
• Experience independently executing marketing campaigns or projects from planning through completion.
• Strong writing, editing, and communication skills with the ability to adapt content for different audiences and channels.
• Experience with email marketing platforms, CRM or audience management systems, social media platforms, and digital marketing tools.
• Experience working in WordPress or comparable website content management systems.
• Experience creating or adapting marketing materials using Canva, Adobe Creative Suite, or similar design tools.
• Strong project coordination and organizational skills with the ability to balance multiple campaigns, deadlines, and priorities at the same time.
• Experience reviewing marketing performance and using campaign data to make recommendations.
• Ability to work independently while collaborating effectively across teams.
• Strong attention to detail and commitment to producing accurate, high-quality work.

Preferred Skills

• Experience with Mailchimp, Eventbrite, Asana, SurveyMonkey, and WordPress.
• Experience working across multiple marketing channels and audiences.
• Spanish-language communication skills are a plus.

Why This Role Matters

Gateway to Hope provides individuals and communities with practical tools to recognize and respond to mental health needs. Effective marketing helps ensure those resources reach the people, organizations, and communities that can benefit from them.

The Marketing Specialist plays an important role in expanding that reach by turning program priorities into thoughtful, well-executed marketing campaigns that increase awareness, engagement, and participation in Gateway to Hope programs and support the mission of the Hope and Healing Center & Institute.