Marketing Specialist

Bonfiglioli Usa Inc; Hebron Estates (KY); On-site; USD 50,000 - 75,000; Full time

Job summary

Bonfiglioli Usa Inc. is seeking a Marketing Specialist to lead marketing initiatives, create compelling collateral, and coordinate campaigns across channels in a fast-paced environment.

The role involves planning trade shows, developing content, and collaborating with sales and other teams to grow brand awareness. A marketing degree or equivalent experience is required, with proficiency in Adobe and Microsoft Office.

Qualifications

• A degree in Marketing or related field or the equivalent level of experience.
• Proficient in Microsoft Word, Excel, Outlook; able to present data clearly.
• Experience with design and video software (e.g., Adobe).
• Strong knowledge of marketing and analytics tools.
• Excellent attention to detail and organizational skills.
• Track record of managing projects with cross-functional teams.
• Analytical and multitasking capabilities; strong communication.
• Ability to work in a fast-paced, challenging environment.

Responsibilities

• Obtain a thorough understanding of products, standards, and differentiators to increase brand awareness.
• Document processes and propose efficiency improvements.
• Collaborate with sales and other teams to drive marketing initiatives.
• Develop and create marketing materials ensuring brand guidelines are met.
• Coordinate with agencies for promotional campaigns across media.
• Write, proofread, and edit content across mediums.
• Organize and deploy trade show activities.
• Create and manage internal content for all platforms (Facebook Workplace, digital screens, newsletters).
• Plan and conduct market research to test products and market potential.
• Design engaging content for digital channels.
• Assist in planning and executing trade show booths with internal teams.

Skills

Marketing strategy

Content creation

Cross-functional collaboration

Trade show planning

Project management

Communication

Data analytics

Multitasking

Education

Degree in Marketing or related field

Tools

Adobe Creative Suite

Microsoft Office

Job description

We don't just build gearboxes. We build careers, too.We take pride in our people, the products we manufacture and the services we provide to our customers. We are always looking for talented and enthusiastic people, who demonstrate our values and core behaviors, to join our team.If you live and breathe marketing, we need to talk. We are looking for a qualified Marketing Specialist to join our team.Principle Accountabilities:Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awarenessDocument process procedures and process flow, recommending any changes to make process more efficientCollaborate with other internal teams (e.g. sales) to develop and monitor strategic marketing initiativesDevelop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are metConsult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.Write, proofread, and edit creative and technical content across different mediumsOrganize and deploy activities such as Trade ShowsManage and Create Content for Internal Communication on all platforms (Facebook Workplace, Digital Screens, Newsletters)Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management.Create and Design engaging content for digital channels.Work with internal teams in the planning and execution of our booths at trade shows. Travel required.Education/Experience:A degree in Marketing or related field or the equivalent level of experienceKnowledge and use of Microsoft Office, Word, Excel, and OutlookKnowledge in design and video software (ex. Adobe)Strong knowledge of various marketing and analytics toolsHigh attention to detailTrack record of managing projects and working with cross-functional teamsCompetencies/Requirements:Analytical and multitasking skillsExcellent communication skillsAbility to work in a fast paced, challenging environmentDemonstrated ability to prioritize workload and meet multiple deadlinesHighly motivated & energeticStrong analytical and technical aptitudeOrganizational skills, verbal & written communication skills, math skills, people skills and ability to work in a team setting